From startup to success
Promoticon LLC is a one-woman digital agency was founded by a recent college graduate in Delaware. CEO and founder, Julia Manaraze specializes in social media management and digital advertising. Manaraze was unfulfilled working only in the real estate vertical and was looking for ways to expand her business outside of that.
Manaraze was having some cash flow issues and needed help to make Vendasta work for her. The primary goal of this partnership was to grow her business in a new direction. By signing on with Vendasta, Promoticon LLC hoped to:
- Grow their business
- Attract new clients outside of the real estate vertical
- Offer all clients a variety of digital marketing solutions
Promoticon used Marketplace to build tiered product bundles that are vertical-specific. Manaraze also tested out Marketplace solutions within her own company to better understand the products.
Local Online Toolkit
This toolkit offers small clients the opportunity to test out Vendasta products such as online Reputation Management for free. Manaraze paired this with other Marketplace solutions to make an impact for her small business clients.
“Growing a digital marketing agency in a saturated field with limited resources should be impossible, but with Vendasta it’s a reality. Their team and especially their Partner Development Manager program are game-changers.”
CEO AND FOUNDER, PROMOTICON LLC
Expanding into the beauty services vertical in addition to the real estate vertical she could easily predict what products these businesses would need. Manaraze created tiered product bundles that were specific to the verticals she chose to serve. These bundles were priced as “good, better, and best” and had corresponding pricing and products.