Vendor generates more than $8.2M in revenue through the Vendasta Marketplace

Based in Lehi, Utah

SEO Vendor Boostability was established in 2009

Specializing in making SEO services affordable to all businesses 

The Challenge:

Getting their offering in front of the local business community that could benefit from Boostability’s SEO services has by far been the greatest barrier to growth. Prior to partnering with Vendasta, the company had been looking for a solution to help them cut through the noise when it came to marketing their product to SMBs.

A distribution solution for vendors

SEO vendor case study dollar-icon

$8.2M
revenue
to date

25K+
activations
to date
194%
compound annual
growth rate

Background

Established in 2009, Boostability began with an idea that SEO services should be affordable to all businesses. Boostability aims to preserve the entrepreneurial spirit of the local business owner by supporting the local restaurant, the mom-and-pop shop, and the family medical practice with competitive SEO solutions. As a result, Boostability was founded on one simple business model: to create affordable and effective SEO.

Today, Boostability has over 400 employees based in three offices across the Silicon Slopes of Utah, satellite locations in Amsterdam and Berlin and a physical presence in Montreal, Melbourne, and Sydney.

With over 26,000 active clients throughout the United States, Canada, United Kingdom, Germany, Netherlands, Australia, and New Zealand, Boostability was recognized as one of Inc. Magazine’s Fastest Growing Companies four years in a row.

_Close up ofan open sign on the door at a shop of a small business (1)

Objectives

Entering the Marketplace in 2018 gave Boostability the opportunity to grow with exposure to Vendasta’s network. The partnership allowed the SEO vendor to distribute through 60,000 resellers, opening the door to over 5.5 million local business customers.

“As a vendor inside of the Marketplace, we love that we can speak with real people who are passionate about finding the best solution for their [SMB clients],” says Boostability Partner Growth Manager Nic Padilla.

“[Vendasta partners] introduce me as a knowledgeable person inside the SEO world to help their customers get found. It’s all about finding an opportunity for [Vendasta] partners, ensuring they have a scalable solution for their SEO.”

    “There are a lot of small businesses out there who could really benefit from having an SEO program. We’re doing our best to reach them all, anyway that we can. Going through a Marketplace partner has really helped us expand that reach.”

    Gavan Thorpe

    CEO, BOOSTABILITY

    Leading vendor sales

    Boostability has set up some unique and meaningful connection points to help foster the relationship among their brand, Vendasta partners, and the local business clients they serve. 

     

    • SEO Sales Support: Boostability provides a dedicated team of SEO sales experts to help Vendasta partners develop sales strategies, gain SEO education, and obtain support for closing deals with their local business clients.
    • Client Success Team: This group provides all of the details on SEO campaign activities and progress updates to partners so they can show proof-of-performance and build trust with their SMB clients.
    • Partner Growth: Boostability has implemented a full-time Partner Growth Manager available to answer all questions related to partnering with Boostability.
    s-technology_datadrivenresults_v1-2 (1)

    The all-in-one platform for companies selling to local businesses

    The result

    Now one of Vendasta’s leading SEO providers, Boostability has reached tremendous success selling through the platform.

    SEO vendor case study dollar-icon
    $8.2M
    revenue
    to date
    25K+
    activations
    to date
    194%
    compound annual
    growth rate

    Relationships that build businesses

    “Not only is it a successful partnership from a revenue standpoint, but the relationships we have with all of our points of contact has been outstanding,” says Boostability’s Matt Tennison.

     

    Vendasta vendors gain exposure to 60k+ channel partners and 5.5M+ registered small businesses. To discover more about becoming a Vendasta vendor, visit our Vendors page.

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