Every piece of software small businesses need, in one AI-powered platform
Vendasta brings CRM, lead capture, reputation, social, SEO, websites, and campaigns together with a layer of AI Employees that handle the busywork. Give every small business client the software they need to grow, all from one platform. No more stitching together a dozen disjointed tools. Every stage of the customer journey runs from a single AI-powered platform.
Users love us. G2 agrees.
66,000+ partners | 8.2M+ businesses served | 24/7 always on
What is small business software?
Small business software is the set of tools a local business uses to run marketing, sales, service, and operations. Historically, that meant a CRM from one vendor, a reputation tool from another, a social scheduler from a third, a website plug-in from a fourth, and a spreadsheet to glue it all together. The result: duplicate customer records, blind spots between teams, and rising software bills no one can explain.
An all-in-one small business platform replaces that stack with a single system of record. One contact, one history of every review, message, campaign, and invoice, and one place for your team to work.
Vendasta is that platform, purpose-built for small businesses and the partners who serve them, including agencies, franchisors, and software vendors. It combines the core software a small business needs with a layer of AI Employees that act on data, not just store it: drafting review replies, qualifying leads, publishing posts, and flagging churn risk before a human has to ask.
Ten products. One platform. One bill.
Each product works on its own and gets sharper when used together. Every action feeds the same customer record across reviews, conversations, leads, and campaigns.
01 · Reputation
Reputation AI
Monitor reviews across Google, Facebook, and 100+ sources, then auto-draft on-brand replies. AI Employee handles the volume; you keep the voice.
02 · Sales
CRM AI
A CRM that doesn’t just store contacts — it qualifies leads, scores opportunities, and surfaces the next best action for every rep, every morning.
03 · Messaging
Conversations AI
Unified inbox for SMS, web chat, Facebook, Instagram, and Google Business messages. AI Employee answers FAQs and books appointments 24/7.
04 · Social
Social Marketing
Plan, publish, and report across every major social network. Generate posts from a brief, schedule a month in minutes, and prove ROI in one dashboard.
05 · Local SEO
Local SEO
Sync listings, fix data conflicts, and rank in the local pack. Track keyword and grid rankings against the competitors that actually show up next to you.
06 · Websites
WordPress Hosting
Managed WordPress hosting tuned for small business: staging, daily backups, automatic updates, and built-in CDN — without an IT ticket.
07 · Marketing
Campaigns
Multi-channel campaigns (email, SMS, social, web) built from templates or briefs. Track every touch back to the same customer record in CRM AI.
08 · Workspace
Business App
The single login a small business actually uses: leads, reviews, listings, social, and AI Employee activity in one home screen on web and mobile.
09 · Search Ads
MatchCraft
Search and display ad management at scale: keyword bidding, ad copy, geo-targeting, and reporting that holds up to a media buyer’s scrutiny.
10 · Ad Reporting
Advertising Intelligence
One dashboard for Google, Meta, Bing, LinkedIn, and TikTok ad spend. Stop exporting CSVs and start reporting in minutes.
Why teams move to one platform
Built on 17 years of local business data and trusted to run software, sales, and marketing for tens of thousands of partners worldwide.
$1M in year one
Blackfeather Digital hit $1M in first-year revenue and 100% client retention by standardizing every SMB client on a single Vendasta platform instead of piecing together disconnected tools.
15% → 50% close rate
When a construction company’s sales pipeline was a black box, The Xcite Group used Vendasta to surface the calls, coach the reps, and triple their close rate. On $50K average jobs, that’s millions in previously lost revenue.
$47K/month from after-hours leads
Social Ordeals turned a nine-location vet network’s late-night web traffic into $47,698 in monthly revenue. The AI Receptionist captured inquiries the human team never knew they were missing.
2x revenue in 4 months
Next Level Management doubled their revenue in four months by automating lead capture and follow-up with Vendasta’s AI Workforce — no new hires, no manual data entry, no leads falling through the cracks.
Need a tool we don’t build? It’s probably in the marketplace.
Browse 250+ vetted products for websites, email, ads, productivity, e-commerce, accessibility, and more, all billed through Vendasta and ready to use or resell under your brand.
Connects to the tools you already use
Vendasta plugs straight into the platforms small businesses already live in — your data, your customers, your stack. No rip-and-replace, no data migration projects, no lost history.
Built for the partners that support local small businesses
Same platform, three different starting points. Pick the motion that matches how you go to market — the products, AI, and reporting adapt to fit.
For digital marketing agencies
Sell more software to more SMBs without rebuilding your stack
Fragmented tools and manual reporting eat into margins every time you land a new client. Vendasta gives you one platform to sell, bill, and manage clients so revenue grows faster than costs.
For software vendors
Ship the features your SMB customers want without building the infrastructure
Your customers are asking for AI, marketing, and CRM capabilities that your roadmap can’t deliver fast enough. Embed Vendasta’s full software suite into your existing product and turn in-demand features into revenue, without the build cost.
For franchises
One software standard across every location
When every location runs a different stack, corporate can’t enforce brand standards or get a clear view of network performance. Vendasta gives every franchise location the same platform, managed centrally and reported on as one.
How Vendasta compares
Already shortlisting? Here’s how Vendasta stacks up against the platforms most teams evaluate alongside us.
Vendasta vs. GoHighLevel
GoHighLevel automates workflows. Vendasta’s AI Workforce handles lead capture, review response, CRM, and social across the full customer journey.
Vendasta vs. HubSpot
HubSpot is built for B2B revenue teams. Vendasta is built for the local economy, with AI customer acquisition and engagement built in, not bolted on.
Vendasta vs. BirdEye
Birdeye is built around reputation. Vendasta covers reputation plus CRM, social, SEO, websites, campaigns, and the AI Employees to run them.
See it on your business in 20 minutes
A guided demo on your clients, your market, and your platform. No homework. No hardsell.
FAQs
What is small business software?
Small business software is the set of tools a local business uses to run marketing, sales, service, and operations. This typically includes a CRM, website, reputation tool, social media, ad platforms, and an accounting system. An all-in-one platform like Vendasta replaces most of those point solutions with a single system that shares one customer record across every product.
Is Vendasta an all-in-one platform or a marketplace?
Both. The platform brings together the core software most small businesses need: CRM AI, Reputation AI, Conversations AI, Social Marketing, Local SEO, Websites, Campaigns, and ad management. The marketplace adds 250+ vetted third-party products you can resell or use alongside them.
How is Vendasta different from HubSpot or GoHighLevel?
HubSpot is built for B2B SaaS revenue teams. GoHighLevel is built for marketing agencies running paid ads. Vendasta is built for the local economy — small businesses and the partners who serve them — with reputation, listings, social, websites, and ads as first-class products rather than add-ons.
Can I white-label Vendasta for my agency?
Yes. Agencies, franchisors, and software vendors run Vendasta entirely under their own brand, including the client-facing Business App and reporting. Most partners are live under their brand in 2 to 4 weeks.
What are AI Employees?
AI Employees are role-specific AI agents that act on your data instead of just reporting on it. They draft review replies, qualify inbound leads, publish social posts, and flag accounts at risk. They run inside the products you’re already using; you stay in control of what they do and when.
Does Vendasta replace my existing CRM, social, or reputation tool?
For most teams, yes, and that’s the point of moving to a platform: one customer record, one set of reports, one team to support. That said, Vendasta integrates with the platforms you can’t replace (Google, Meta, Stripe, QuickBooks, etc.), so you’re never forced into a rip-and-replace before you’re ready. See the full integrations list.
How much does Vendasta cost?
Pricing depends on which products you turn on, how many businesses you manage, and whether you’re running the platform as a small business or as a partner serving many. The fastest way to size it is to run a demo on your business.
How long does implementation take?
Most small businesses live on the core products in days, not months. Agencies and franchisors typically go from kickoff to first client onboarded in 2 to 4 weeks, depending on how much white-labeling and data migration is involved.
Is Vendasta a good fit for a single-location business?
Yes. Single-location operators use the Business App to run reviews, social, ads, and leads in one place. If you’re a multi-location brand or you sell services to small businesses, the partner side of the platform is built for that scale.
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State of Reputation Management 2026
What 1,000+ small businesses and the agencies serving them say about reviews, AI, and the reputation work that drives growth in 2026.
Reputation Management Churn Study
The data on why small businesses stay (and leave) reputation programs and what the highest-retention agencies do differently.
Meet CRM AI
Watch the launch of CRM AI: how an AI Employee qualifies leads, surfaces next actions, and finally makes the CRM the rep's favorite tool.
Stop paying twelve vendors to do one job.
Bring marketing, sales, service, and operations under one platform — with AI Employees working alongside your team from day one.
Trusted by the partners growing small businesses
“When we started with Vendasta, it already had the core capabilities to manage the organic channels for our customers. As they’ve expanded the platform and rolled out more AI features, when new issues or opportunities come up, we’re ahead of the game because we’re able to roll them out right away rather than wait for a new tool to handle it for us.”
Brett Prieskorn
CEO & Co-Founder, Blackfeather Digital
“I call it an ‘extra net.’ You’re not losing that 10:00 PM web surfer anymore. The AI is capturing their intent, and they are halfway to becoming a client without you ever lifting a finger. It’s turned after-hours silence into a $47,000-a-month revenue stream.”
Chris Montgomery
CEO, Social Ordeals
“Shortly after launching AI Receptionist, I got a notification — ‘You have a meeting scheduled.’ I hadn’t lifted a finger. Sophia had qualified the lead and booked the appointment. I did nothing. It was wonderful.”
Michael Klabon
Partner, The Xcite Group