White-label agency creates a new Marketplace solution and generates $80K+
Founded in 2010, Quantum is based in Raleigh, NC and Tampa, FL
Marketing agency specializing in white-label products for other agencies
Winner of the Local Impact Award for Innovation in 2022
Quantum Agency serves other agencies looking for white-label products. They leverage Vendasta’s Marketplace to offer SEO white-label services alongside reputation, listings, and social media management (RLS) solutions.
In 2015, Quantum Agency started a separate software company and began developing a white-label SEO solution to integrate into the Vendasta Marketplace. They wanted to achieve a specific goal to complement their use of the core RLS offering—namely, to help their agency partners climb to the top spot in the Google Map Pack and organic search rankings.
A hybrid partner-vendor relationship with Vendasta yields big results
gross Marketplace
revenue
account
retention
activations in
< 1 year
Background
In addition to building their own solutions, Quantum Agency has successfully leveraged Vendasta’s core Marketplace offerings for their white-label SEO campaigns dating back to 2016. Results have been consistent and high-performing.
However, over the course of the growing partnership, they noticed a specific area of opportunity: Google Map Pack rankings and organic search engine results pages (SERPs).
“There were components missing from the Marketplace that we needed to move the needle for our clients,” Managing Partner Lane Houk says.
“So we started development on a fully integrated solution that would complement Vendasta’s core reputation, listings, and social media management offering.”
Objectives
Working with Vendasta, Quantum Agency was looking to benefit as a partner and innovate as a vendor by:
- Using Vendasta’s core Marketplace offerings as a powerful component of their SEO campaigns
- Creating a new white-label SEO solution to fill a gap and capitalize on the opportunity to get agency clients ranking on Google Map Pack and in organic search
- Leveraging the reach and credibility of Vendasta’s Marketplace to live-test the new, fully integrated solution
- Generating additional revenue as a vendor to complement the $80K+ gross Marketplace revenue they were already making by reselling existing solutions
The approach
Earning the title of innovators with Brand Signals
How does the implementation of white-label products and solutions differentiate Quantum Agency from their competitors?
“We leverage SEO automations, web presence technology, including a sophisticated media room, and digital PR with a powerful news, media, and radio station network,” asserts Houk, “and over 25 years of SEO knowledge, research, and development.”
The agency clearly has an unparalleled track record of innovation and experience.
But how to test, gather feedback, and launch a new offering such as Brand Signals?
Reach and credibility by launching in Vendasta’s Marketplace
By launching in the Vendasta Marketplace, Quantum was able to live-test their solution with a wide audience while building on their credibility and expertise.
“The outcome has been nothing short of amazing when you combine real ranking results that have been quantified over and over with the efficiencies and the economic advantages of the platform,” Houk says.
Best-selling products
Brand Signals
Yext Listing Sync Pro
Listing Distribution
Social Marketing
The result
gross Marketplace
revenue
account
retention
activations in
< 1 year
Conclusion
“The Brand Signals solution is now fully live for all partners in the Marketplace and all demos and activations so far have returned extremely positive feedback.”
And it’s just the beginning.
Bringing white-label products to the Vendasta Marketplace is a win for all partners. All it took was an innovative agency like Quantum to bridge the gap.
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