From missed leads to 24/7 growth: how Live 360 Marketing boosted ROI by 70% with Vendasta’s AI Receptionist
Live 360 Marketing is based in Pittsburgh, PA.
Delivers end-to-end digital marketing solutions to businesses across the USA.
Vendasta partner since July 2024.
The Challenge:
Live 360 Marketing faced significant hurdles in optimizing lead generation and customer engagement. With business owners busy on job sites, response times stretched to 24-48 hours, causing lost leads to competitors.
For many small businesses, hiring a dedicated receptionist wasn’t feasible, leaving inquiries unanswered and potential customers slipping away.
As Socrates Concepcion, Chief Marketing Officer of Live 360 Marketing, put it:
“One of the biggest problems we were having was how can I keep my customer informed when I’m busy and they’re busy? How can we communicate?”
The agency needed an automated, scalable solution to bridge the communication gap, speed up lead response times, and ensure every inquiry was properly handled. That’s when they discovered Vendasta’s AI Receptionist—the perfect solution.
Driving revenue growth and customer retention with AI automation
$23K
Gross market
revenue
78%
Account
retention
70%
ROI using
AI Receptionist
Background
Live 360 Marketing, based in Pittsburgh, PA, is on a mission to help businesses across the U.S. grow their online presence. From service contractors and real estate professionals to dentists and law firms, they provide full-service digital marketing solutions that take the heavy lifting off their clients’ shoulders.
But in an industry where technology evolves at lightning speed, staying ahead means leveraging the latest AI tools and automation. The challenge? Live 360 Marketing needed a better way to integrate executive reports, social media connectivity, and lead automation so that clients could track their marketing performance without the headache.
Then came the game-changer—a demo call from Vendasta.
“When I saw the demo, it blew me away. I had full control as an administrator, but more importantly, I could give my clients access to their Google Analytics, ad accounts, and leads—all in real time. That was a game-changer. I knew this was exactly what I needed,” says Socrates.
With Vendasta’s automation and AI capabilities, the agency saw the perfect opportunity to scale operations, boost client engagement, and eliminate inefficiencies.
That’s why, in July 2024, the agency officially partnered with Vendasta—and hasn’t looked back since.
Objectives
Live 360 Marketing partnered with Vendasta with clear, measurable goals in mind.
- Reduce lead response time from 24-48 hours to under 30 seconds.
- Increase lead-to-appointment conversion rate by 30%.
- Enable 24/7 lead handling without additional overhead costs.
- Boost client ROI through AI-optimized lead management.
- Enhance customer experience and retention.
By implementing Vendasta’s AI Receptionist, the agency set out to revolutionize lead handling for service businesses—proving that automation isn’t just the future, it’s the key to scalable success.
Execution
To enhance efficiency and improve lead management, Live 360 Marketing seamlessly integrated AI-driven automation into its operations. By leveraging Vendasta’s AI-powered tools, the agency transformed how service businesses handle incoming leads, schedule appointments, and maintain customer engagement.
Seamless AI Integration: The AI Receptionist was configured to immediately respond to leads, capture key information (name, phone number, service requested), and book appointments—all within seconds instead of hours or days.
Automated Lead Follow-Ups: To prevent leads from slipping through the cracks, AI-powered text confirmations and reminders were set up, ensuring customers stayed engaged and appointments remained on schedule.
Custom AI Scripts for Industry-Specific Needs: The agency optimized the AI’s responses based on client industries (roofing, plumbing, real estate, etc.), ensuring clear, professional, and effective communication.
24/7 Availability Without Added Costs: Clients could now capture and schedule leads even after hours, something previously impossible without a dedicated receptionist.
Through strategic automation, personalized AI interactions, and ongoing optimization, Live 360 Marketing successfully transitioned clients to an AI-driven lead management system. The results? Faster lead response times, higher appointment conversion rates, and a more efficient, scalable business model.
Results & impact
Live 360 Marketing saw a remarkable transformation after integrating Vendasta’s AI Receptionist, drastically reducing manual effort while increasing lead conversions and ROI.
| Metric | Before Vendasta | After Vendasta AI |
|---|---|---|
| Lead Response Time | 28-48 hours | Under 30 seconds |
| Client ROI | Low (Est. 30-40%) | 70% (Increased by 30%) |
| Lead-to-Appointment Conversion | Varied (Low predictability) | 49% to 70% ROI boost |
| Missed After-Hours Leads | High | Zero (AI available 24/7) |
| Manual Follow-ups Needed | Frequent | Drastically reduced |
| Lead Cost Wastage | Significant ($50 -$300 per lost lead) | No wastage |
What’s next?
As Live 360 Marketing continues to grow, Socrates is focused on further refining automation and AI-driven solutions to help his clients scale their businesses effortlessly. His goal is to expand AI integration, ensuring that automation not only streamlines lead management but also enhances client operations across multiple industries.
Socrates is also looking to transition more of his services to Vendasta’s white-label solutions, freeing up his time to focus on customer acquisition and business growth. By automating onboarding, lead nurturing, and upselling through AI, he aims to scale his operations while maintaining high-quality service for his clients.
“At the end of the day, automation is the future. If we can help small businesses save time, they’re going to be more profitable—and that’s exactly what we’re doing,” says Socrates.
With continued innovation and a strong partnership with Vendasta, Live 360 Marketing is well-positioned to lead the charge in AI-driven marketing solutions, helping more businesses thrive through automation.
“Automation is the future for small businesses. Those who master efficiency will thrive. With Vendasta’s AI, we streamline operations, automate lead management, and let businesses focus on what they do best—while technology does the rest.”
Socrates Concepcion
CMO, Live 360 Marketing
Best-selling products:
Conclusion
What’s the biggest takeaway? Automation isn’t just a tool; it’s a competitive advantage. Small businesses that embrace AI and efficiency will outperform, outgrow, and outlast their competition.
It’s your turn! If you’re ready to streamline your operations, capture more leads, and maximize ROI, let’s make it happen. Partner with Vendasta today and be the next success story.
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