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NewsroomThe AI partner program built to turn AI into your next recurring revenue stream
Vendasta gives agencies, software vendors, and franchises an AI customer acquisition and engagement platform to sell as their own. Capture, engage, and retain customers across phone, web, SMS, and review channels, with margins that scale without headcount.
Users love us. G2 agrees.
66,000+ partners | 8.2M+ businesses served | 24/7 always on
What do you get as a Vendasta partner?
Most partner programs sell you software and walk away. You get a wholesale price, a brand kit, and a sales deck, but you still have to build the marketing, fulfillment, and AI capabilities your SMB customers actually want.
Six months later, you have a stack of disconnected tools, a sales team chasing demos that don’t close, and an engineering team or fulfillment team buckling under the weight of doing custom work for every new client. Growth means more headcount. Margin shrinks. The treadmill speeds up.
Vendasta’s partner program is different. We give you an all-in-one AI customer acquisition and engagement platform that runs the entire SMB customer journey, from first call to long-term retention. Every product we ship for SMBs becomes inventory you can resell, embed, or productize under your own brand. That’s the program.
If you run a digital marketing agency, build SaaS for SMBs, or operate a multi-location franchise, the platform adapts to your go-to-market.
TL;DR
- One platform, every silo. Vendasta gives you an all-in-one AI customer acquisition and engagement platform to resell, embed, or productize under your brand.
- AI Certification, not just a partnership. Earn Vendasta AI Certified status for partner directory placement, co-marketing, and early access to new AI features.
- Proof at every stage. Partners hit $1M in year one, $3M+ in three years, and 98–100% client retention by replacing fulfillment with an AI workforce.
Every product, on your shelf
Vendasta’s partner program turns the full AI customer acquisition stack into a catalog you can sell. Pick the inventory that fits your SMB customers today. Add the rest as demand grows, without rebuilding a single integration.
White-label AI software
Resell Vendasta’s AI-powered platform under your brand. Custom domain, custom branding, your billing.
The Vendasta platform
The all-in-one command center partners use to market, sell, bill, and fulfill SMB solutions. CRM, marketing automation, billing, and project management — under your brand.
AI Certification
Vendasta AI Certified Partners are featured in the public directory of trusted AI experts and earn a certified badge, co-marketing support, and early AI access.
Vendor program
A distribution channel for ISVs and SaaS companies that want their product in front of 66,000+ partners and 8.5M+ SMBs through Vendasta’s marketplace.
White-label services
Fulfillment partners hire Vendasta’s services team to deliver listings, website, and social work under your brand. Resell with zero in-house lift.
Solutions hub
17 audience-specific entry points covering every reseller persona, from agency startups to multi-location franchise CMOs.
Resell · Software stack
Sell Vendasta’s CRM, Conversations AI, Reputation, Social, and Local SEO products as a complete SMB software suite.
Resell · AI Employees
Package the AI Workforce (Receptionist, Reputation Specialist, Sales Assistant, etc.) as a managed service. Custom AI Employees included.
Resell · Customer Acquisition
The full acquisition playbook plus the Snapshot Report sales tool. Use it to win SMB customers for your own business or for theirs.
Resell · Automations
Multi-channel campaign builders, lead routing, and workflow automation. Bundle with AI Employees for end-to-end customer lifecycle delivery.
Activation layer
Become Vendasta AI Certified
AI Certification is what turns a partner into a high-margin AI implementer. Certified Partners earn directory placement where SMBs search for trusted experts, co-marketing with Vendasta, and early access to new AI features. Most importantly, certification is how you stop competing on creative and start selling AI workforces.
The certification hub
Program details, requirements, benefits, and timeline.
The certified directory
Browse current AI Certified Partners. This is also where SMBs go to find you once you’re certified.
The economics of a Vendasta partner program
Built on 17 years of local business data, trusted by tens of thousands of resellers worldwide.
$66,000+
Trusted partners worldwide
8.5 M+
SMBs powered through the platform
Up to 3x
Partner revenue growth in 4 months
98%
Average client retention across featured partners
Three audiences. One AI partner program.
Whether you sell marketing services to local businesses, build SaaS for SMBs, or operate a multi-location franchise brand, the Vendasta partner program adapts to your go-to-market. Same platform, different starting point.
For digital marketing agencies
Hiring is killing your margins. Here’s the fix.
Every new client you land means more fulfillment work, more headcount, and thinner margins — the treadmill speeds up even as revenue grows. Vendasta gives you a full AI-powered product catalog to resell and a platform to manage every client, so you can scale revenue without scaling your team.
$1M Y1 revenue · 100% client retention · Blackfeather Digital
For software vendors
Ship AI in weeks, not quarters. Your engineering team stays on the roadmap.
Your SMB customers want reputation management, Conversations AI, and CRM, but building multi-tenant infrastructure from scratch isn’t on the roadmap. Embed Vendasta’s white-label AI Workforce into your platform with standard REST APIs, SOC 2 compliance, and enterprise contract terms.
Shipped white-label CRM in <9 months · $4.5M upsell engine · SaaS partner
For multi-location franchise brands
Set the standard once. Deploy it everywhere.
Corporate sets the brand expectations, but franchisees execute inconsistently. Leads leak, reviews go unanswered, and there’s no network-wide view to fix it. Vendasta equips every location with the same AI receptionist, reputation engine, and lead-capture stack, all managed from one dashboard. Fred Astaire grew net new leads 2.5x with this model.
2.5x net new leads · 3x higher new-store profit · Fred Astaire
Resell services without building a fulfillment team
For partners who want to sell more than software, Vendasta operates a white-label fulfillment layer. We deliver the work under your brand. You earn margin on every account without hiring or training a new team.
Listings management
Accurate listings across 70+ directories. Resell as a “local visibility” service.
Website services
Done-for-you WordPress sites optimized for SMB customers. Premium hosting included.
Social media services
Custom content, scheduling, and engagement reporting, fully white-labeled.
How does Vendasta compare to other partner programs?
Most partner programs offer point solutions. Vendasta offers an integrated AI customer acquisition platform. Here’s how we stack up.
Vendasta vs. GoHighLevel
GoHighLevel is built for agencies running CRM and automations. Vendasta delivers the full AI customer acquisition platform with the AI workforce baked in.
Vendasta vs. Birdeye
Birdeye focuses on reputation. Vendasta covers reputation, listings, CRM, AI messaging and calls, social, and the full white-label partner program around them.
Vendasta vs. Podium
Podium nails messaging and payments. Vendasta extends across the full SMB customer journey to capture, qualify, fulfill, and retain, powered by an AI workforce.
Real partners. Real results.
$1M revenue in year one · 100% client retention
“Vendasta’s platform has been instrumental for us. It’s allowed us to centralize everything in one place and give customers visibility into what we’re doing, while also enabling them to oversee their own work. Being able to roll out AI to both our customers and our team has given us more time back.”
Brett Prieskorn
CEO & Co-founder, Blackfeather Digital
2x revenue in 4 months · On track to 3x this year
“We doubled our revenue in the last four months of the year. And in the first three months of this year, we’re already on track to triple that. These automations solved our immediate pain point. They also solved our future growth problem.”
Mark Huffman
President & CEO, Next Level Digital Marketing
12-year partnership · $745K & 100% retention with Vendasta AI
“We’ve worked with many tech partners over the years, but only two have truly earned our full trust. Vendasta is one of them. Their integrity, innovation, and commitment to our success keep us ahead of the curve.”
Michael Klabon
Partner, The Xcite Group
Ready to put every product on your shelf?
Book a personalized walkthrough with our partner team. We’ll show you the platform, the inventory, and the path to AI Certification.
FAQs
What is Vendasta's partner program?
Vendasta’s partner program gives agencies, software vendors, and franchises an all-in-one AI customer acquisition and engagement platform to resell, embed, or productize under their own brand. Partners earn margin on every SMB account while Vendasta handles the platform, AI infrastructure, and ongoing updates.
How much do agencies make reselling Vendasta?
Margins depend on packaging and pricing model, but featured partners hit $1M in year-one revenue (Blackfeather Digital) and $3M+ over three years (Gig Strategic), often at 98–100% client retention. Wholesale economics lets agencies scale revenue faster than headcount. See how to grow your agency in 2026.
What does it mean to be Vendasta AI Certified?
AI Certified Partners are agencies and consultancies trained to implement Vendasta’s AI Workforce for SMB customers. Certified Partners earn priority placement in the public directory, carry the AI Certified badge as a credibility signal, boost awareness through co-marketing, and get early access to Vendasta’s latest advancements.
What's the difference between white-label and private-label software?
White-label software is rebrandable but built and maintained by the original vendor. Private-label software is typically a deeper licensing model where the buyer owns more of the product code. Vendasta’s program is white-label, which means faster deployment without the engineering burden. See the white-label vs. private-label deep-dive.
Can software vendors embed Vendasta as a white-label AI layer?
Yes. Vendasta’s ISV program is built for SaaS platforms that want to ship AI capabilities to customers without building them in-house. One SaaS partner shipped a white-label CRM and AI marketing suite in under nine months, hitting 2,000 accounts ahead of schedule and 75% gross margin.
How do reseller margins work on Vendasta's marketplace?
Vendasta offers wholesale pricing on every product in the marketplace. Partners set the retail price, keeping the spread as margin. Bundled packages typically deliver the highest margin and stickiest retention, especially when an AI Employee is paired with a managed service. You can browse Vendasta’s software lineup..
What kinds of agencies fit the Vendasta partner program best?
Vendasta’s strongest fit is mid-market agencies (11–50 employees, 20+ clients, recurring revenue model) reselling marketing services to local SMBs. The platform also supports software vendors (ISVs), multi-location franchises, MSPs, and media companies. There are 17 audience-specific solution pages covering each fit. See the types of digital marketing agencies.
How fast can a new partner go live on Vendasta?
Most new partners can launch within 30 days. The standard onboarding covers platform setup, white-label branding, billing integration, and a sales enablement track. AI Certification adds a structured pathway that runs in parallel. Some partners (like Gig Strategic) built their entire agency on Vendasta from day one.
What's the best digital marketing certification for AI partners?
Vendasta AI Certification is built for partners who want to specialize in AI implementation for SMBs. Beyond that, foundational platform certifications from Google and Meta remain relevant for tactical execution. The differentiator is showing SMBs you can deploy AI Employees, not just run ad campaigns. See the best certifications for digital marketing.
How does Vendasta support franchise brands across multiple locations?
Vendasta deploys a centralized AI workforce across every franchise location with corporate-level reporting and standardized brand controls. Franchisees miss fewer after-hours leads, generate consistent reviews, and execute the corporate playbook automatically. Fred Astaire grew net new leads 2.5x and new-store profit 3x using this model.
Partner playbooks and AI growth resources
A curated stack of the playbooks, reports, and tools partners actually use to build AI-powered agencies, embed Vendasta into their SaaS platforms, and roll out franchise-wide AI workforces.
The Zero-Headcount Growth Playbook
How agencies double revenue and triple margins without hiring, by replacing fulfillment with an AI workforce.
The Franchise Management Gap
A deep dive into where multi-location franchise marketing actually breaks, and what AI fixes.
AI Integration Playbook for ISVs
How SaaS platforms embed AI capabilities customers want without pulling engineers off the core roadmap.
Vendasta's Go-to-Market Agency Playbook
The packaging, pricing, and positioning moves Vendasta's top agency partners use to win and keep SMB accounts.
100 AI Prompts Every Marketer Needs
Skip the trial-and-error. 100 vetted AI prompts for content, ads, social, and sales for partners and the SMB clients they serve.
AI Employee ROI Calculator
An interactive calculator that models your AI Employee investment against captured leads, retention, and revenue.
Sell More. Work Less
Control the brand. Scale Growth.
Embed AI. Drive Revenue.
Two paths into the partner ecosystem
Start free
Try the Vendasta platform free. No credit card required. Explore the inventory, the white-label tools, and the AI workforce at your own pace.
Demo
Want a guided walkthrough? Book a personalized session with our team.