Vendasta helps MSPs improve digital footprint with $750K in available marketing development funds
Vendasta partners with a leading IT manufacturer in May 2022
Program offered to MSPs across North America
Pre-approved digital solutions made available to support MSPs
Historically, marketing development funds have been a massive challenge for managed service providers (MSPs) to execute and implement. Vendasta sought to partner with a leading IT manufacturer to raise awareness, streamline the use of these funds and provide digital marketing support to MSPs who needed it.
Vendasta partnership contributes to the utilization of more than $325K in marketing development funds
Quarterly MDF
available to MSPs
Increase in
MDF utilization
MSPs onboarded
with Vendasta
Background
Objectives
In May 2022, Vendasta sought out to partner with a leading IT manufacturer in order to:
- Raise awareness and remove barriers for MSPs to utilize marketing development funds (MDF)
- Help MSPs attract new clients and retain existing business by improving their online presence
- Create packages of valuable digital marketing solutions that will help the MSPs grow and improve their lead-generation efforts beyond word-of-mouth referrals
The approach
Education and awareness
To kick off the partnership, Vendasta co-hosted a webinar event with the IT manufacturer to educate MSPs on the importance of marketing development funds.
“It’s free money. You have done the hard work and partnered with an IT manufacturer. You’re trained and certified; you’re selling it through to your customers. You’ve earned that money,” says Vendasta Director of Sales, IT Channel, Andrew Down.
“MSPs are technically minded, they’re not sales and marketing focused. Marketing development funds are a great avenue to kickstart some marketing for your business. Historically, MSPs have grown largely by word of mouth with referrals and relationships in their local markets. It doesn’t hurt to have some potential inbound lead flow or content creation and collateral that you could use in sales motions long term.”
Overcoming barriers
With only 8% of available funds utilized from the previous quarter, Vendasta recognized the opportunity to support managed service providers and IT specialists, streamlining the process for accessing these funds.
“By partnering with their IT manufacturer, we were able to agree on what would qualify as fundable marketing content and solutions. One of the big risks as an MSP owner is spending the MDF they have available with no guarantee it would be approved. So we were able to get in front of some of the requirements,” Down says.
Outreach and strategy development
Vendasta took on the effort to reach out to dozens of managed service providers, making more than 100 calls and getting in touch with MSPs to offer support and options for utilizing their MDF.
Through a selection of purpose-built digital marketing solution packages, MSPs were able to work with a dedicated Vendasta representative to select a set of solutions that best fit their business goals and budget. Once on board, the MSPs have the advantage of managing their online presence and viewing proof-of-performance reporting built in to the managed service provider software on the Vendasta platform.
“We were really excited to partner with Vendasta. [They] came to us when we were just beginning our true marketing efforts,” says Managed Service Provider and President of IP Consulting, Cherri Mosey. “[They] have a team for me, to navigate through my options.”
Top products deployed
Digital ads
Reputation Management
Social Marketing
SEO
The result
Quarterly MDF
available to MSPs
Increase in
MDF utilization
MSPs onboarded
with Vendasta
Conclusion
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