Bringing in $434K in digital agency revenue through the Vendasta Marketplace
Based in Calgary, Alberta, Canada, OctoHub was founded in 2021
Software-as-a-service (Saas) provider and agency serving 2100+ clients
Focuses on SMBs seeking to affordably attract more customers
OctoHub Founder Scott Sanderson was in the midst of building a tech stack to offer local business clients when he discovered Vendasta. Rather than continue building solutions in house, he partnered with Vendasta as a means to reduce overhead. In turn, he was able to focus on serving his small-business clients.
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Background
Objectives
By partnering with Vendasta, Sanderson hoped to:
- Decrease overhead and reduce vendor clutter with an all-in-one platform
- Expand OctoHub’s offering with pre-vetted digital solutions that every local business needs
- Leverage a built-in CRM to manage pipeline
The approach
Land and expand with an all-in-one platform
According to Sanderson, OctoHub uses a “land and expand” strategy for client acquisition: They get their foot in the door with small businesses like breweries, travel agents, and local restaurants early on. By partnering with these “micro” businesses when they’re just starting out, he can use foundational digital marketing tools from Vendasta’s Marketplace, such as reputation management software, local listing management software, and a reputation builder, to deliver impactful results.
By getting in early, Sanderson says he is able to build trust and help these businesses expand more quickly. This is compared to targeting businesses that are already more established.
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Leveraging an integrated CRM to supercharge the sales process
In addition to keeping his own development costs low by reselling Marketplace solutions, Sanderson has been able to keep overhead even lower by managing a remote sales team through Vendasta’s CRM. For Sanderson, it’s been a big part of managing his virtual business effectively.
“The Vendasta platform provides [a central hub]. We have dashboards showing you who’s moving people through their opportunity funnel, who’s adding accounts, and what’s happening with the engagement levels on these emails. So I think even when you look at it from a CRM perspective, it’s doing all the heavy lifting and you can look into it from afar,” Sanderson says.
Beyond that, Sanderson says the partnership he’s managed to build with the Vendasta team has been his secret weapon to success.
“Having a dedicated rep I think is a really important part. The relationship you end up building with your rep over time, they’re a part of your business.”
Scott Sanderson
Founder, OCTOHUB
Upsell products from our world-class Marketplace.
The conclusion
“Outside of that digital marketing arena, Vendasta is moving forward to find best-of-breed suppliers. We can put our stamp of endorsement on these solutions with confidence and take them to our clients.”
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