Sales Leads Management: Become the Pipeline Plumber

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I’m sure you’ve all heard of the sales pipeline—I mean it’s the spine of sales leads management—but if you haven’t, here’s the basic rundown. A sales lead is a sales prospect, or in TechTarget’s terms, an “individual or organization that expresses an interest in your goods or services” (TechTarget). Basically, it’s someone who heard about… Read More

10 Tips to Increase Employee Productivity

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Employee productivity refers to how efficiently workers perform and complete tasks in the workplace as individuals or as teams. At my first desk job with Vendasta, I discovered that maximizing employee productivity can be an incredibly challenging task. This is especially true in the tech industry, where priorities and deadlines can change in the blink… Read More

7 Social Media Tactics for Businesses That Struggle With Social

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Humans are social creatures, and in the age of the world wide web and pocket-sized computers, we’ve created more ways than ever to stay connected, engaged, and conversational at all times. Since the first social media website “Six Degrees” went live in 1997, networks upon networks of users sharing with each other have appeared. These… Read More

How Buyers Choose Vendors: Top 5 Selection Criteria

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The following post is a guest post by Ottomatias Peura from Leadfeeder.  Understanding how buyers choose vendors, and placing yourself in the buyer’s seat is a great way to gain insight into the best tactics for nurturing and pitching. There’s tremendous value in keeping tabs on the criteria that your potential customers use to choose their… Read More

Taking The Review Management High Road: Avoid Review-Gating

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We have witnessed a trend in review management where more businesses are practicing review-gating. What exactly is review-gating? Review-gating is when a business filters, suppresses or censors negative reviews and only allows positive reviews to be published on review sites. Review-gating is just as bad as review-stuffing. Stemming from its cousin “keyword stuffing,” review-stuffing is… Read More