The 7 Fundamentals of Reputation Marketing

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In 2011, Google presented a profound new concept to describe consumer behaviour online.  Coined the “Zero Moment of Truth”, the concept sought to describe a new paradigm of shopper activity where online research prior to buying plays an integral part of the buyer’s journey. As genuinely profound ideas tend to go, as soon as you… Read More

10 Ways Your Paid Marketing Campaigns Can Go Wrong

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The following is a guest blog by Scott Ragin at AussieWriter.  Paid media campaigns are an effective way to stand out among thousands of other businesses on the Internet. However, every possibility of big reward comes with big risk. A number of careful considerations should be taken into account in order for the campaign to… Read More

Want 50,000 Video Views? How to Be Facebook Famous

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The following is a guest post by Dennis Yu from BlitzMetrics. You’re here for one reason, and one reason only—you want to learn how to be Facebook famous. Well, you have to know the Facebook audience. What resonates with Gen Z is video—live video from your phone, unscripted, non-commercial. The kind of stuff that “old”… Read More

Innovation’s Key Driver: Speed to Market

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If you had to pick, which factor would you say is more important as an agency: innovation or speed to market? Here’s the thing: it doesn’t matter how innovative or great a new product you’re going to offer is if you can’t get it to market before your competition does. A slow speed to market… Read More

Vendasta Double-Winner at SABEX for Business of the Year and Growth & Expansion

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SASKATOON, SK (February 10, 2017) – Vendasta, the #1 platform for selling digital solutions to local businesses, was honored by the SABEX program, taking home hardware for Growth & Expansion, and receiving the prestigious Business of the Year award at last night’s SABEX Awards Gala. The program, which celebrates the success of local enterprises, provides… Read More

How to Stop Focusing on Vanity Marketing Metrics in 2017

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The following post is a guest blog by Tim Brown.  Marketers of all types understand how tough (and scary) it can be to properly measure successes and failures. We all want to look good in front of our bosses, coworkers and clients, right? But, is that more important than truly understanding your performance and what… Read More

Vendasta Unveils Marketplace, New Way for Agencies to Instantly Sell Third-Party Products

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This press release first appeared on PR Web this morning.  SASKATOON, SK (February 6, 2017) – Vendasta, the #1 platform for selling digital solutions to local businesses, unveiled its new Marketplace solution which is available today for general release. Marketplace is a brand new way that agencies can browse, select and effectively package and sell… Read More

Profound Lessons in Content Marketing from Unlikely Sources

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When it comes to content marketing, a lot of content “generated” these days is borrowed from the content created by famous brands, edited, rehashed and adapted to fit one’s own content strategy. However, instead of lifting ideas from big brands, you should instead be gleaning lessons from their innovative, groundbreaking content strategies. But why limit… Read More