Vendasta Blog | Insights & Strategies for Digital Sellers

Newest Articles

April 19, 2021 |
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People and Culture

7 Reasons Why Agencies Should Join an Online Community

Online communities are incubators that foster new ideas into fruition and are a safe space to ask questions, brainstorm ideas, and receive feedback. Read more to find out how an online community can help you achieve your business... Read More

Emily Dyrland |
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8 min read

Google’s Local Pack: What Is It and How To Rank

About Google's Local Pack. What it is and how to rank through organic and paid... Read More

Jannat Bensaleh |
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8 min read

How to Prepare for a Discovery Call and Five Tactics to Ace it

So it’s time for that first sales call. After chasing a prospective customer for weeks, you finally have an appointment. Depending upon how that lead has come into your funnel, there are different discovery call tactics you need to adopt. “While...

Anusuya Datta |
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9 min read

How to Leverage Viral Product Growth to Build Your Business

Saas companies using Viral Product Growth are valued 54% higher than their competitors. Find out more about leveraging these strategies to build business.... Read More

Nicole Lauzon |
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7 min read

April 13, 2021 |
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Sales

What is an Ideal Customer Profile and 6 Ways to Identify ICPs

Consumer behaviour and sentiments vary across geographies, depending on the local customs and cultures. They also vary based on industry, depending on the mood of the market. But never before has consumer behavior and sentiment changed so...

Anusuya Datta |
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6 min read

The Power of eLearning: Why Digital Learning is the Future

Digital learning frees up time and money, is scalable for training, and is built to be learner-centric. Read on to understand why digital is the... Read More

Emily Dyrland |
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7 min read

April 7, 2021 |
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Agency Insights

Optimize Your Client’s Online Presence for Voice Search

With voice search now being conducted by 58 percent of consumers - an exploration of optimizing your client's online presence for voice compatibility.... Read More

Nicole Lauzon |
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6 min read

COVID-19 and Digital Transformation: Key Things to Keep in Mind

“The United States was careening toward a global depression when President Barack Obama named me his first chief of staff, and in those dark days, I uttered a phrase that’s followed me ever since: ‘Never allow a good crisis go to waste. It’s an...

Anusuya Datta |
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9 min read

April 6, 2021 |
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Sales

How Sales Intelligence Can Create a Compelling Ecommerce Story

The world of ecommerce in 2020 witnessed a growth explosion as consumers were forced to make the move online for their shopping needs. But many small businesses simply weren’t ready, as more than one-third of those in the United States didn’t have...

Adam Tomporowski |
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7 min read

April 1, 2021 |
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Agency Insights

Unravel the Mystery of SEO Reporting with Google Search Console

SMBs need to know that the money and effort they spend on SEO will pay off. Available tools and platforms like Search Console provide proof of... Read More

Emily Dyrland |
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7 min read

Latest Articles

March 30, 2021 |
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Agency Insights

SMS for Business: Why Your Clients Need it in 2021 & Beyond

Our lives are run through our smartphones. Research shows 96 percent of Americans own a cell phone, making it easier than ever for local businesses to reach their customers. Countless apps and methods for communication with customers are available,...

Erica Chessall |
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6 min read

March 29, 2021 |
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Sales

What’s holding you back from being a successful sales professional?

Sales is often compared to playing chess. The more you can anticipate the moves in advance, the better you are in closing a deal. Russian Grandmaster and former world champion Garry Kasparov once famously said he could anticipate as many as 14...

Anusuya Datta |
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8 min read

March 25, 2021 |
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Agency Insights

Content Marketing: How to Speak to Your Audience

An Interview with Vendasta Director of Content Marketing, Dan McLean on Content Marketing: How to Speak to Your... Read More

Thiago Neres |
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7 min read

March 24, 2021 |
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Agency Insights Product Sales

How to get your ecommerce clients to first sale…ASAP!

With your help, ecommerce doesn’t need to be difficult for small businesses. Learn how your agency can get clients to first sale as quickly as... Read More

Cam Adraincem |
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9 min read

Business and marketing resources at your fingertips

Browse Library

Customer Expansion, Grow Your Existing Client-base

The difference in working with existing customers is the ability to leverage trust. There is an enormous opportunity in expanding all of the existing customers on your... Read More

Emily Dyrland |
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6 min read

March 23, 2021 |
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Sales

Cold Calling Script Template: Top Tips, Template, and Samples

Cold calling is an essential selling practice, but also one of the most difficult sales tactics to perfect. It can take years to hone your skills and find what works for you. The techniques of cold calling have been around for decades and were...

Nicole Lauzon |
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7 min read

March 19, 2021 |
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Agency Insights

Know Exactly How to Improve Your Clients’ Reputations in 2021

Did you know that 91 percent of people trust online reviews as much as personal recommendations? Keep that statistic in your back pocket for the next time your clients ask you whether managing reviews to improve their online reputation is really...

Paige Sutherland |
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11 min read

Creating a Local Business Experience Difference

Local businesses arguably have an edge in customer experience because they often get to know their customers as “regulars” when they meet them in person. For a long time now, business and management experts have been suggesting that successful...

Vendasta Marketing |
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6 min read

The Ultimate Guide to Effective Social Media for Businesses

Download the Guide

March 18, 2021 |
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Agency Insights

Four Simple Steps to Accelerate Purchasing in the Buyer’s Journey

Simplification sells. These four simple changes will remove roadblocks and lead to less abandonment of ecommerce... Read More

Emily Dyrland |
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5 min read

Proof of Performance: Proving Marketing ROI to Your Local Business Clients

Proving marketing ROI through proof of performance reporting with information on how to identify key performance indicators that align with customer... Read More

Nicole Lauzon |
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6 min read

March 10, 2021 |
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Sales

How to Know Your Customers and Improve Sales Success

If a job was easy then anyone could do it. Take sales and selling, for example. Few have the knack for or desire to put it on the line each day to make the calls and close the deals. It’s a tough job most people can’t do. Another adage says...

Dan McLean |
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17 min read

Do What You Love, Leave What You Don’t to New Marketing Automations

Repetitive tasks like booking a meeting, sending an email or updating a spreadsheet can creep up and snatch away time from the things we love doing most. Whether your passion is helping clients one-on-one, getting on the phone with a lead to really...

Nicole Lauzon |
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4 min read

March 5, 2021 |
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Product

Accelerate Your Sales Response and Convert Leads

Think of the time saved if sales can see notification more quickly. Ideally, with that saved time your sales team will be able to respond to a larger number of ready to convert leads. This means huge potential for more... Read More

Emily Dyrland |
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3 min read

How To Sell Websites, Digital Ads and SEO to Local Businesses at Scale

A massive surge in ecommerce adoption among local businesses over the past year sees a host of products and services intersecting with the industry. Imagine, for example, Henry, who owns a donut shop on Main Street, seeking to launch a website so...

Nicole Lauzon |
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3 min read

March 4, 2021 |
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Agency Insights

Product-Led Growth: What You Need to Know

Imagine having a product that drives customer acquisition and retention, lead conversion, and business expansion. This concept can be daunting to an established business with a large sales team but don’t fret, your team can adapt to product-led... Read More

Emily Dyrland |
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5 min read

Thought Leadership Content: The Fundamental Guide

Thought leadership content is both a compelling competitive differentiator and a powerful lead generation mechanism when properly... Read More

Brock Andony |
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9 min read

February 26, 2021 |
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Agency Insights

How to Build Local Ecommerce for Business

On any given street, sometimes sandwiched in between big box stores and major banks, you can see companies whose business model and values almost look like a variation of the Golden Rule. It’s the barber shop whose staff makes sure to memorize the...

Vendasta Marketing |
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4 min read

Digital PR: How Traditional Public Relations Tactics Will Improve Your Client’s Integrated Marketing Strategy

By using traditional public relations principles and adapting them for the online space, businesses can strengthen their digital marketing... Read More

Nicole Lauzon |
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7 min read

February 25, 2021 |
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Demand

Video Marketing: The Fundamental Guide

Video marketing is one of the most engaging lead generation and conversion driving mechanisms available to marketers. Learn how to launch your... Read More

Brock Andony |
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12 min read

February 19, 2021 |
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Agency Insights

How to Leverage Personal Branding for Your Agency

Personal branding is an art unto itself because it’s your unique chance to frame how others see you. By lifting up your key players and asking them to have a voice on social media you create awareness, increase your website traffic, and generate... Read More

Emily Dyrland |
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6 min read

February 17, 2021 |
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Agency Insights

Top 5 Surprise and Delight Campaigns and Tips For Doing Your Own

Surprise and delight campaigns from the big brands, like Mastercard and Kleenex, doing it right plus tips for creating your own goodwill campaigns.... Read More

Nicole Lauzon |
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5 min read

February 16, 2021 |
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Sales

How to Re-Engage Old Leads [Updated Email Templates]

Email marketing is an effective tactic to re-engage old leads. Here are some good email templates to help you nurture old leads that have gone... Read More

Ankur Pramod |
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5 min read

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