Tacking on $118K in digital revenue to traditional media buys

Kansas-based Bott Radio Network was founded in 1962

Broadcast media company providing digital solutions

120 radio stations reaching into 15 states

The Challenge:

With digital transformation becoming a necessity for the broadcast industry, Bott Radio was looking for a partner to help them build a new stream of revenue for their local business clients. Discover how Bott Radio network has grown their revenue and found success with new digital media offerings.

Growing revenue and finding success with
new digital media offerings

$118K
gross marketplace
revenue
Build and diversify revenue streams with digital offerings that compliment traditional media buys.
3.95
average product
basket size
Attract and retain clients with built in proof-of-performance reporting and a brandable customer portal.
119
engaged client
accounts
Package products from a marketplace of 250+ solutions to help your clients polish their digital media strategy.

Background

Founded in 1962, Bott Radio Network has grown from one radio station in Kansas City to become a world leader in Christian Talk Radio with 120 radio stations reaching into 15 states with a combined coverage of 60 million people. Bott Radio Network partnered with Vendasta in 2019 to diversify revenue streams and offer a cohesive suite of digital solutions to established accounts as well as new customers.

Proposal software customer story page feature image with logo

Business goals

  • Introduce and sustain digital revenue growth
  • Provide solutions to existing customer base that compliment the traditional media offering
  • Improve client digital experience with a single source for online strategy management
“I like being able to offer a suite of apps that de-frankensteins our clients’ tech stacks, broadens our reach, and opens doors.”

Joseph Palmer

OKLAHOMA REGIONAL MANAGER, BOTT RADIO NETWORK

Best-selling products:

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The result

$118K
gross marketplace
revenue
3.95
average product
basket size
119
engaged client accounts
“As new products become available and we add them to our store, it’s just another opportunity for our reps to go out and talk to their clients. Not only existing clients, but new clients who may not be the right fit for radio advertising initially. Digital allows us to get in the door with those clients and evolve to bring radio to the table as well,” says Bott Radio Network Vice President of Operations, Eben Fowler.
capterra-logo
5-stars-review

“The Platform & Concept are Fantastic!”

Google-logo
5-stars-review

“Strongly recommend if your company wants to compete in today’s market place.”

G2-logo
5-stars-review

“Vendasta took us from 0-100 in no time!”

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