Dynamic Facebook auto ads: Finding $7,500 profit in 90+ days old inventory
Based in small-town Missouri
Multi-franchise dealership
Early-adopters of new digital strategies
The Challenge:
Country Auto Dealer’s existing sales and advertising strategies were not moving their inventory fast enough. Discover how they capitalized on dynamic Facebook advertising to boost sales and push old inventory out the door.
Dynamic Facebook ads boost sales
total click-through to
vehicle display pages (VDPs)
call-to-action clicks
on vehicle display pages
vehicles
moved
Background
Country Auto Dealer is a multi-franchise dealer in small-town Missouri with a population of just 30,000. The dealership maintains approximately 100 vehicle display pages (VDPs) to advertise their inventory between two locations. They are early-adopters of new digital strategies to increase traffic, sales and available marketing territory.
Objectives
Country Auto Dealer had two main goals:
- Identify a new social-based digital approach to increase sales versus current sales programs
- Capitalize on Facebook intelligence to help move critical inventory that has surpassed 90 days
Challenges
Country Auto Dealer’s existing sales and advertising strategies were not moving their inventory fast enough. Country Auto Dealer wanted to capitalize on the popular Facebook platform with dynamic imagery and advertising of available vehicles to help move that critical inventory, but did not have the technological savvy or technical know-how.
Process
Country Auto Dealer sought our advertising services to roll out new Facebook Dynamic Auto Ads to showcase their vehicles and generate brand new revenue from stagnating inventory.
By targeting a high-intent, high-converting audience with the campaign, the Country Auto Dealer dealership was tuned in to get great results. Partnering with Vendasta the dealership set up ads for their new and used inventory over 90 days old, targeting adults aged 25-64 within 50 miles of their location.
The result
total click-through to
vehicle display pages (VDPs)
call-to-action clicks
on vehicle display pages
vehicles
moved
The numbers
With each unit sold offering an average of $500 to Country Auto Dealer, the campaign saw $7,500 new profit generated from 90+ day-old inventory—in just one month.
Country Auto Dealer is a clear example of this program’s power for dealerships of all sizes. They had only used Static Facebook Ads—which only click to homepages—through April 2017, before switching to our agency’s Dynamic Facebook Auto Ads.
The results and comparisons are striking. We can dictate exact performance metrics on this campaign down to the VDP level, including 15 moved vehicles. That’s the bottom line for dealer customers. But it’s only the end result of a highly-intelligent, fully-automated system to sell more cars.
-
- Visitors from Dynamic Ads spend 3X MORE TIME on dealer sites (1:32 vs. :31 static)
- Our Dynamic Facebook Ads BOUNCE 50% LESS than static ads (40.2% vs 73.5%)
- Overall website PAGEVIEWS INCREASED 61% with Dynamic Ads (1,419 vs. 880)
- And don’t forget—most of those 15 moved VDPs were 90+ DAYS OLD before July!
Skyrocket dealership sales
We give dealerships of all sizes the ability to use advanced Facebook data and intelligence to move all inventory—no matter the age.
Recommended reading
Healthcare digital marketing strategists tack on $9K in monthly recurring revenue with Vendasta’s Marketing Services
Find out how KDMC, a local healthcare digital marketing agency, increased their MRR and saved time with Vendasta’s Marketing Services. Get the case study.
Lead generation services agency grows revenue 120% since 2020 with Vendasta
Lead generation services agency DMC Local has grown revenue 120% since 2020. See how they’ve evolved over nine years of being a Vendasta partner.
Earning $807K for digital marketing services while supporting the growth of local businesses and causes
Anderson Marketing Group captures $807K partnering with Vendasta to expand digital revenue, positioning AMG to give back to their community. Read more.
Get started with Vendasta
and sharpen your competitive edge
Get started for free today!
Access the full Vendasta system with all the products, services, and solutions you need to take your business to the next level for free. Recognize ROI fast, and become the most indispensable asset and extension of the team for your local business customers.
Get a demo
Talk to a real person.
Book a demo
Don't have time for a call at this moment?