Consolidating the tech stack and earning $486K in revenue with Vendasta

The approach

For years, O’Hern tried to cobble together different agency software solutions, like HubSpot, Yext, and AdRoll, to get the functionality she needed to serve her clients.

Cutting costs and streamlining operations with tech stack consolidation

Costs became increasingly unmanageable. O’Hern hoped to operate her businesses with a single consolidated solution. As a partner, Cheryl was able to leverage:

• Vendasta’s integrated sales CRM to manage her pipeline
• Vendasta’s software Marketplace to sell vetted solutions
• Billing and task management to manage her agency efficiently

A rebrandable client portal to easily prove performance to her clients

Training and upskilling agency staff

O’Hern has built quite a reputation for herself as the agency of record in her area for young and eager marketing interns. She enables new marketers to cut their teeth, do great work, and learn from one of the best in the business. 

Diving into the platform can seem overwhelming to some. The Spin Markket team relied on the training and education materials provided to get up to speed. 

“I would say the education part is key. Whether it’s the tutorials, the Conquer Local academy and ecosystem, or the weekly newsletters. There is much to learn from and it’s beneficial for my team,” O’Hern says.

Accessing a team of in-house digital marketing experts

Above all else, Spin Markket values the relationship they’ve built with their dedicated account manager over all else. 

O’Hern relies on her partner development manager for timely updates on advancements being made to the technology. She also appreciates the opportunity to leverage her Vendasta meetings to brainstorm ideas that inform her agency growth strategy.