Advertising agency lowers CPC by 43% & boosts engagement for auto dealerships with Vendasta MatchCraft
This digital advertising agency is headquartered in New Orleans.
Specializes in digital advertising for automotive dealers.
Vendasta partner since 2024.
The Challenge:
This advertising agency, with over 25 years of experience, faced a growing challenge in optimizing digital ad performance for their automobile dealership clients. Rising cost-per-click (CPC) in an increasingly competitive market was driving up advertising costs, making it difficult for dealerships to maximize their budgets while maintaining lead generation.
Additionally, effectively managing Vehicle Listing Ads (VLAs)—a crucial format for showcasing inventory—required a more sophisticated approach to ensure cost efficiency and high visibility. To address these challenges, the agency needed an advanced digital advertising solution that could reduce CPC while maintaining strong audience targeting and engagement.
Powerful growth: Boosting clicks,
lowering costs, and expanding reach
78.5%
Increase in clicks in
less than 4 months
Explosive engagement growth fueled by bold creative, data-driven strategy, and relentless optimization—delivering real results in record time.
43%
Reduction in
cost-per-click (CPC)
Smarter targeting, sharper messaging, and high-performance ad delivery slashed CPC by nearly half—making every marketing dollar work harder.
20%
Growth
in impressions
Strategic scaling and precision audience targeting sparked a surge in visibility, putting brands in front of more eyes than ever.
Background
The agency works with businesses of all sizes across the United States, helping them grow through innovative, results-driven marketing strategies.
Recognizing that simply driving traffic wasn’t enough in today’s saturated digital landscape, the founder—leveraging a deep understanding of the advertising industry—identified a key challenge: businesses needed more than visibility; they needed impactful, engaging campaigns that converted attention into action.
With that insight, the agency was founded to make high-quality advertising accessible to all businesses, regardless of budget. Specializing in video content, digital advertising, and search engine marketing, the agency focuses on not just attracting traffic but fostering meaningful engagement that drives real growth.
To elevate its digital marketing capabilities, the founder sought out cutting-edge tools to improve campaign performance, reduce costs, and maximize ROI. This pursuit of excellence led to the integration of MatchCraft’s advanced advertising technology—most notably, Facebook Vehicle Listing Ads (VLAs)—to deliver powerful results in the highly competitive automotive dealership sector.
MatchCraft is a Vendasta product that uses AI and smart automation to scale and optimize search, social, and display ads. Whether through our software or managed service offering, MatchCraft makes it easy for advertising teams to turn ad spend into valuable conversions.
Objectives
By leveraging Vendasta’s digital advertising platform, MatchCraft, the agency aimed to:
- Reduce CPC for Facebook Vehicle Listing Ads (VLAs):
Optimize digital ad performance for automobile dealership clients by using MatchCraft’s advanced targeting and bidding strategies, resulting in a lower CPC while maintaining strong engagement. - Increase ad engagement and click-through rates (CTR):
Improve the effectiveness of Facebook Vehicle Listing Ads (VLAs) by driving higher-quality traffic, increasing impressions, and boosting clicks over time. - Maximize advertising ROI for dealerships:
Ensure that clients’ advertising budgets are used efficiently by delivering more leads at a lower cost, helping dealerships improve their online visibility and overall sales performance.
Execution
To help the agency achieve its goal of optimizing Vehicle Listing Ads (VLAs) for automobile dealerships, they implemented MatchCraft’s advanced digital advertising solution, focusing on three key areas:
AI-driven optimization: The advertising agency leveraged MatchCraft’s automated bidding strategies to optimize ad spend and lower CPC for dealerships. By continuously analyzing performance data and adjusting bids in real-time, the system ensured that ads reached the right audience at the most cost-effective rates. This resulted in a significant reduction in CPC while maintaining strong ad visibility and engagement.
Enhancing ad engagement and CTR: Using MatchCraft’s granular audience targeting, the agency refined its approach to reach high-intent car buyers. By tailoring ad creatives to highlight specific inventory, pricing, and promotions, they increased clicks by 78.5% for Chrysler dealerships and 19.9% for Subaru dealerships over a five-month period. This strategy ensured that dealerships connected with engaged buyers who were actively searching for vehicles.
Maximizing ROI through data-driven campaign management: The agency integrated performance tracking and optimization tools to monitor campaign efficiency. By analyzing impressions, clicks, and conversion trends, they fine-tuned ad placements and budget allocation to deliver more leads at a lower cost. The result was a 63.7% increase in impressions for Subaru campaigns and a 20.2% increase for Chrysler campaigns, reinforcing the effectiveness of MatchCraft’s technology in scaling dealership advertising success.
This strategic execution improved ad efficiency and empowered the agency to deliver measurable results for its dealership clients, ensuring sustained growth and improved marketing ROI.
Key Outcomes
The implementation of MatchCraft’s digital advertising solution delivered significant improvements in ad
performance for the agency’s automobile dealership clients.
1. Lower CPC & improved ad efficiency
The strategic use of automated bidding and audience targeting led to a more cost-effective ad spend, ensuring dealerships reached the right customers without overspending.
2. Increased impressions & brand visibility
- Chrysler dealership campaigns saw a 20.2% increase in impressions, reaching 273,590 in January.
- Subaru dealership campaigns experienced a 63.7% growth in impressions, rising to 40,672 in January.
- The surge in impressions reinforced higher visibility for dealership
inventory, ensuring that ads reached a broader and more relevant audience.
3. Substantial growth in clicks engagement
- Chrysler dealership campaigns saw a 78.5% increase in clicks.
- Chrysler dealership campaigns saw a 78.5% increase in clicks.
- These improvements highlight the effectiveness of ad creative enhancements and precise audience targeting.
4. Enhanced Return on Investment (ROI) for dealerships
- By driving more qualified traffic at a lower cost, the agency helped dealerships maximize lead generation while maintaining budget efficiency.
- These results strengthened the agency’s value proposition, positioning them as a leader in automotive digital advertising.
Conclusion
This advertising agency’s adoption of MatchCraft’s advanced technology transformed digital advertising for automobile dealerships. Through automated bidding, precise targeting, and data-driven optimizations, they lowered CPCs, increased engagement, and enhanced visibility—all while ensuring cost efficiency.
This success story highlights the power of strategic digital marketing in driving scalable growth and maximum ROI, proving that innovation and expertise can deliver measurable results in even the most competitive industries.
Kickstart your growth with Vendasta today
Looking to take your digital marketing agency to the next level? Partner with Vendasta and harness the power of AI to drive revenue, enhance client success, and scale your business effortlessly. Let’s work together to unlock new growth opportunities.