Online marketing agency doubles revenue in one year with Vendasta

Founded in 2012, Insights Media Solutions is based in Escondido, CA

Full-service Digital agency established in 2007

Specializing in digital marketing consulting and strategies

The Challenge:
Ten years after founding Insights Media Solutions, Annette Reid Blaylock decided it was time to scale the online marketing agency. After hearing about Vendasta through her networks, she thought she’d found a reliable solution for her growing fulfillment needs. In reality she’d found so much more, thanks to Vendasta’s integrated platform and supportive, educational community of growth experts.

Fulfilling services lay the groundwork for quick, sustainable growth and development

SEO vendor case study dollar-icon

267%
gross annual
revenue increase

With the expert tools, tech, and fulfillment services required for scaling your online agency right, you can laser-focus on closing sales.

7.13
average product
basket size

Package products from a marketplace of 250+ products to deliver a fully tailored solution, integrating your customers into your branded ecosystem.

100%
client retention
rate

Grow fast and sustainably. Customers love Business App’s custom-branded dashboard housing all the tools needed for success.

Background

Insights Media Solutions was founded in 2012 by Annette Reid Blaylock, a professional media strategist with over 20 years of marketing expertise. Based in Escondido, CA, the online marketing agency is Facebook and Google Ad Certified, primarily serving local businesses with under 50 employees. Their motto for their customers? Be the big fish, no matter what the pond. But it can go both ways.

As the demands of the pond increased and Insights Media Solutions began scaling their agency past what could be accomplished by a single, seasoned solopreneur, Blaylock began searching for a way to reliably provide excellent fulfillment. Additionally, she also required the tools to onboard, train, and support a growing sales team that could focus on packaging the kind of custom, comprehensive, 360 solutions offered by a full-service marketing agency.

full service marketing agency owner Annette Reid Blaylock headshot

Objectives

Insights Media Solutions needed a digital platform partner that could:

  • Offer white-label marketing fulfillment as they scaled their online agency
  • Provide ongoing onboarding, training, support, and resources for their sales team as they learned how to optimize the use of such a robust platform
  • Allow for the flexibility to create custom packages of products and solutions to sell, catering to specific niche

The approach

Seeking a partner for fulfillment…

After partnering with Vendasta primarily for consistent, reliable white-label fulfillment, Blaylock quickly leveraged other resources. She appreciated having the support and guidance of a Vendasta-appointed growth expert and the free courses offered through Vendasta’s learning community Conquer Local.

“That’s a big part of our ability to scale,” Blaylock said, initially referring to offloading fulfillment. “I needed a partnership that I could trust.”

…and beyond!

Little did Blaylock know how deep that partnership would run.

“The onboarding has been fantastic,” she continued. “A partner that you can reach out to on a weekly basis, if needed, to guide you… it’s been very helpful.”

Beyond the onboarding process, Blaylock also credits Vendasta with “training [her] employees and making sure [they] have the resources” to be driving revenue.

“I was fulfilling my own stock and that was a lot of work, so when I came on board [with Vendasta] and saw that I had a team behind me that could support me, it was a no brainer… the onboarding has been fantastic.”

Annette Reid Blaylock

FOUNDER AND MEDIA STRATEGIST, INSIGHTS MEDIA SOLUTIONS

Execution

Newly minted Snapshot Ninjas

Thanks to Conquer Local and Vendasta’s dedicated growth expert, Blaylock’s sales reps were able to become “Snapshot Ninjas,” using the Snapshot Report sales intelligence tool to overhaul how they guide prospects through the funnel:

“Our sales process is pretty systematic. We meet with someone, we pull a Snapshot Report and then after that we review with them… and see what their pain points are and then we pitch.” This winning, tailored approach has led to a fantastic average basket size of 7.13 products.

Sales-intelligence-tool-snapshot-report
business app graphs

Getting customers to the top grade

Insights Media Solutions’ customers have also been able to see concrete proof of their own win—sometimes almost immediately—thanks to the white-labeled Business App dashboard and the Snapshot Report. Blaylock references one customer they had been nurturing for four months with an F rating on a particular aspect of their Snapshot Report.

“Literally within a few weeks [of closing], we were able to get him to an A,” says Blaylock. With 100% retention, it’s clear customers remain satisfied with their top grades.

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The result

SEO vendor case study dollar-icon

267%
gross annual
revenue increase

7.13
average product
basket size

100%
client retention
rate

capterra-logo
5-stars-review
“The Platform & Concept are Fantastic!”
Google-logo
5-stars-review
“Strongly recommend if your company wants to compete in today’s market place.”
G2-logo
5-stars-review
“Vendasta took us from 0-100 in no time!”

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