Vendasta vs. ReviewTrackers

Review management

At first glance, the two review management tools look similar and offer many of the same features. From a high level, the difference is that ReviewTrackers focuses solely on functionality related to online reviews, whereas Vendasta’s Reputation Management solution provides broader monitoring of a business’s’ entire online reputation, including online listings, unstructured mentions, competitive data, social statistics, reviews and more. These ancillary features will be elaborated on in future sections; for now, we’ll focus on review functionality.

Key review management features

Competitor monitoring

When small businesses are competing with each other, it’s a good idea to keep their eyes and ears on the competition. Not only does Vendasta’s white-label reputation management product closely monitor a company’s own reviews and reputation, it also monitors their competitors’.

Reputation Management gathers intel on small businesses’ competition, and since small businesses can’t afford to ignore their competitors, it helps them stay ahead of the guys across the street. ReviewTrackers provides no comparable solution.

Key competitor monitoring features

Managed services

ReviewTrackers and Vendasta both offer managed services that allow them to provide Do-It-For-Me work on behalf of agencies and their customers. In other words, they can help companies manage online reviews on behalf of local businesses who are too busy or inexperienced to do it themselves.

For agencies and other resellers, ReviewTrackers offers what is known as “White Glove Managed Services”. Vendasta offers similar services, but has two distinct options: Do It For Me (DIFM) and Do it With Me (DIWM). Partners can choose if they want to leverage Professional Managed Services, a task management solution that empowers them to provide digital agency services themselves, or hire Vendasta’s in-house digital agency to take care of review management, social media engagement and more.

Key Difference: Vendasta’s managed services not only provide companies with the option of fulfilling managed services themselves or through their own in-house digital agency, but—because Vendasta’s platform is broader than ReviewTrackers—agencies can offer a whole host of services that ReviewTrackers can’t. These include listings correction, social media management, website building and more.

Key managed service features

Pricing

No matter what platforms you’re choosing between, sooner or later the comparison comes down to price. Both Vendasta and ReviewTrackers list prices right on their websites, so this research is relatively straightforward until you get further into white-labeling territory (which Vendasta offers out-of-the-box in all of its subscription levels).

Key pricing features