digital marketing Archives

November 8, 2016 | Marketing

Psychological Marketing Techniques the Big Brands Use

The following is a guest post from Kate Simpson at Assignment Masters. How can you implement the psychological marketing techniques the big brands use in your digital marketing? What you need to do is spend millions of dollars on research to...

Kate Simpson | 4 min read

November 3, 2016 | Marketing

Marketing Automation Platforms: What You Need to Know

You've heard about marketing automation and marketing automation platforms. You probably know a lot of marketers that are infatuated with the term. But at the end of the day, what the heck is it? In this post, we're going to cover the fundamentals...

Dew Smith | 12 min read

October 26, 2016 | Marketing

How to Conquer Houzz Marketing Like a Boss

Houzz marketing is simply connecting homeowners with design and building professionals using Houzz as a lean, mean marketing machine. Have you heard of Houzz before? If you haven't, it's okay. It's kind of a big deal. If you have, then you are...

Heidi Abramyk | 15 min read

October 20, 2016 | Marketing

What is Programmatic Advertising?

The advertising world is full of jargon, and new phrases are always popping up. One new phrase you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come...

Dew Smith | 4 min read

October 18, 2016 | Scale

How to Increase Your Web Agency MRR & Passive Income

I bet your web agency makes awesome websites. Beautifully designed, fully-responsive, search-engine optimized, etc. And I bet your clients LOVE them. But have you sometimes felt like you’ve just made a billboard in a desert? You know what I mean by...

Joshua Baker | 5 min read

October 17, 2016 | Scale

How to Manage Multiple Digital Vendors | Marketplace Mondays

To grow your digital revenue, you'll need to partner with a growing list of vendors. How do you manage all those Vendors? How do you give instant access to your entire sales team? Hellooooooo Vendasta Marketplace! Vendasta’s growing Marketplace...

Amy Gill | 4 min read

October 13, 2016 | Marketing

Why Businesses Need to Invest in Mobile Marketing

Running a business in a world that has transformed drastically in the last decade or so is not facile. The methodologies have changed; the mode of operations have replaced how authorities manage a business. It’s a modern world overtaken by...

Sahil Miglani | 4 min read

October 11, 2016 | Ecommerce

Bootstrap 3 Themes Are Productive and Cost Effective

Guest post by John Sander of HTML Pro, follow on Google+. Mobile websites have been the game-changer for businesses, especially following "mobilegeddon," when Google shifted their algorithm to more heavily favour mobile friendly sites for users on...

John Sander | 3 min read

September 30, 2016 | Marketing

20 Email Marketing Campaigns that Hit the Mark

When Ray Tomlinson implemented the first email program in 1972, I doubt he would have predicted that it would become the communications and marketing beast that it is today. Like any form of communication, it’s been through quite the evolution, and...

Dew Smith | 12 min read

September 29, 2016 | Sales

Digital Customer Service: the 10 Cornerstones

While the medium has changed, the message hasn’t—customer service is about solving a problem for the customer. The difference now is that companies have to manage this communication across multiple channels. Whereas a few years ago customer service...

Nykea Marie Behiel | 7 min read

September 26, 2016 | Marketing

Grow Email List: Infographic to Boost Subscribers

Infographic provided by Marketingcloud. Emails matter—a lot. Growing your email list matters, too. But how do you get more people to sign up and stay engaged? That’s the crucial connection in growing an email database. Capitalize on Social Media...

Nykea Marie Behiel | 1 min read

September 8, 2016 | Marketing

Advertise on Facebook: 7 Tips for Facebook Success

What would you do for the chance to market to a room of more than one billion people? Who cares that a room that big isn’t even physically possible? The real point is that you don’t actually need to do much. Facebook has over 1.65 billion monthly...

Dew Smith | 7 min read

August 30, 2016 | Marketing

Building the Perfect Drip Campaign

Drip marketing tactics are pretty simple, try to get users interested in a product or service and keep them engaged through a series of touch points. A drip campaign is like striking conversation with someone on the street in hopes that you’ll end...

Zachary Yuzdepski | 8 min read

August 18, 2016 | Marketing

36 Free Design Tools to Make the Online World a Little More Beautiful

Performing social media management for local businesses can be exhausting and—contrary to the perpetuated idea that social media marketing is free—expensive! While social media managers are juggling content, platforms, objectives and metrics, don't...

Nykea Marie Behiel | 7 min read

August 9, 2016 | Marketing

10 Free Twitter Tools

Whether you see it as one of the best communication devices or the downfall of modern society, there's no doubt Twitter plays a role in most marketing departments. With the 140 character limit, Twitter is a good way to get information quickly and...

Nykea Marie Behiel | 3 min read

August 2, 2016 | Marketing

Online Reputation Management Fails

To our amusement (and to our dismay), there are countless examples of online reputation management fails. Have you ever witnessed a company make an online reputation management blunder and cringe a little on their behalf? In life and in business,...

Heidi Abramyk | 16 min read

July 21, 2016 | Marketing

The 30 Best Free Stock Photo Sites

Digital marketers are under more pressure every day to find a way to do more with less, prove traceable ROI and stretch budgets. When you’re propositioned by technology company after technology company with a new solution that supposedly brings...

Nykea Marie Behiel | 6 min read

July 20, 2016 | Marketing

What is Online Reputation Management?

What is online reputation management? Hint - it's one of the keys to running a successful business that customers trust, respect, and ultimately choose to do business with. Learn what reputation management is and how businesses can take control of... Read More

Heidi Abramyk | 13 min read

July 6, 2016 | Marketing

The Best Facebook Pages: 5 Brands That Kill It

What started as a place where people could create personal profiles online to keep in touch has now grown into a very popular platform where businesses have also entered the game, creating profiles to also keep in touch with their customers. ...

Heidi Abramyk | 12 min read

June 11, 2016 | Marketing

Building the Perfect Social Advertising Campaign

This is a guest post by Andrew Choco of Directive Consulting. According to a 2015 Pew Research study, 65% of Americans currently use social media, and that percentage has been increasing steadily over the past 10 years. This provides marketers...

Andrew Choco | 8 min read

June 7, 2016 | Marketing

How to Choose the Best Digital Marketing Agency for Your Business

The following is a guest post from Junaid Ali Qureshi at Elephantation. Often times, marketing heads of digital agencies and media companies are seen tearing their hair out at the money they have spent outsourcing agencies to utterly no avail....

Junaid Ali Qureshi | 4 min read

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