Productivity software encompasses a variety of operations management tools that businesses use to stay organized, optimize output, track progress, prioritize tasks, collaborate, and generally run more efficiently. Productivity software like Google Workspace
can often include suites of apps for word processing, spreadsheets, list-making, presentation tools, real-time collaboration, email management, and more.
It’s important to understand the range of tools and services that fall under the productivity and operations software umbrella. Business productivity software can be as simple as a basic text editor for taking notes, or as complex as a tool that creates workflows and automates tasks across several programs and applications. The range of solutions available means that there’s the right operations management software out there for businesses of every stripe.
For example, business productivity software can be grouped into the following types.
Software that helps teams plan, track, and manage projects, such as Trello, Asana, and Vendasta’s Task Manager.
Time-tracking tools and scheduling helpers for boosted efficiency, such as RescueTime, Toggl, and Focus@Will.
Communication and collaboration
Operations management software that helps teams, regardless of location or time zone, communicate and work better together, such as Slack, Google Voice, Microsoft Customer, and CrankWheel Screensharing.
Focus on meaningful, high-value work by automating repetitive tasks with operations software like Zapier and Automate.io.
Customer relationship management (CRM)
Suites of tools (or ecosystems) that work together to help businesses build better customer relationships by managing touchpoints with sales, marketing, and support, with examples such as Salesforce, HubSpot, Zoho, and the Vendasta platform.
Accounting and finance
Operations management tools for businesses looking to manage their finances and accounting processes in a streamlined, organized fashion, with examples such as QuickBooks, FreshBooks, and Xero.
Software for managing human resource functions, including recruitment, onboarding, performance management, and benefits administration, such as BambooHR, Zenefits, and Gusto.
Oftentimes, businesses need digital productivity tools from across several of these buckets to function properly. As the nature of work becomes more complex and hybridized, especially given the rising prevalence of remote-friendly environments, productivity software is an essential rather than a “nice to have”. Operations management tools are a core aspect of any comprehensive digital solution offering.