| Oct 13, 2016 | | 4 min read

Why Businesses Need to Invest in Mobile Marketing


Running a business in a world that has transformed drastically in the last decade or so is not facile. The methodologies have changed; the mode of operations have replaced how authorities manage a business.

It’s a modern world overtaken by machines, robots and crawlers. Showrooming products have turned to online shopping, business promotions have taken a digital route and client communication has witnessed freshness with social media, thanks to the mobile revolution. Smartphones have certainly revamped the way providers entice, engage, sell, galvanize and retain consumers, arising the need for mobile marketing strategy.

Consumers are drifting towards mobile for their daily tasks, which business owners need to consider while planning their marketing campaigns. Spending huge marketing dollars on TV commercials or newspaper adverts isn’t the best use of resources for most businesses. Instead, investing time, money and resources on digital, or specifically mobile marketing, will certainly pay off.

Stats showing mobile is present and future

The following statistics data will clear the picture of how fast mobile is growing and how spending an adequate amount on mobile marketing today can ensure a business flourishes in the future. It is like sowing a seed now and reaping fruits for ages.

  • There are about 7.22 billion smart gadgets (including smartphones, tablets and phones) in the world, which are multiplying five times faster than the world’s population
  • Facebook reported to have a total of 1,591 million monthly active users in the fourth quarter of 2015, out of which 823 million were mobile-only
  • Top sites in the US recorded 56% of total traffic from mobile devices
  • Around 1.5 billion smartphone users were recorded in 2014, which is estimated to grow to around 2.5 billion by the end of 2019
  • By 2020, 70% of the world’s population will own a smartphone, reported by Telegraph
  • 68 million searches are done every hour on mobile devices across the globe, source
  • More emails are opened on mobile devices than desktop
  • 55% of total emails are accessed on mobile devices, according to an email analytics report
  • Number of mobile email users are estimated to grow by 23% this year
  • Emails on mobile phones reflected 26.7% of sales as compared to 20.9% on desktops, according to an email analytics report

Kevin Kimberlin, Chairman of Spencer Trask & Co. said in a statement that mobile phone is the only technology developed by humans, which has impacted the world at this scale. It took just three decades to grow from null to 7.2 billion mobile devices.

The adoption of smartphones has gone up 394% in the last four years, which is certainly a jaw-dropping figure (comScore).

Mobile app development companies around the world have set-up teams of researchers, professionals and analyzers to develop world-changing apps resulting in a flood of utility, entertainment, social and lifestyle applications in the recent past. Users have responded in a positive manner and haven’t hesitated in accepting this technology change. It becomes equally important for business owners to invest in mobile marketing to boost sales. Business has become customer-centric, and it’s important to reach prospective clients, which have already gone mobile, in order to excel.

Five Essential Reasons to Invest in Your Mobile Marketing Strategy

1. Automation is the winner

Mobile marketing automation has revamped the way marketers used to send notifications, promotional offers and emails to their customer base. It allows you to schedule notifications, tailored offers and promotional links depending on the user’s behavior and interests. Notifications can be pushed to user’s smart gadget via mobile app, text message or email reducing the manual load. This not only helps in driving engagement but also proves useful in getting noticed as it has been observed that the average mobile owner checks their device over 200 times a day (Standard).

2. Instant results with call-to-actions

Call-to-actions deliver instant results. It drives users to your desired page, website or app in no time unlike newspaper ads or TV commercials where you don’t have a clue of how many people would actually visit your website/app. Call-to-actions are a powerful tool to make users visit your business page, which eventually can increase your customers count as well as greatly impact your sales.

You can include call-to-action buttons in your push notifications, text messages and emails to increase your chances of getting clicked.

3. SMS service still rules

With the boom in mobile app development, we can’t deny the fact that text messages still serve as a marketing tool for businesses. It has been observed that messaging service has a staggering open rate of 99% (Tatango). Businesses need to focus on this aspect and generate marketing campaigns accordingly. Long-term relationships will immensely affect businesses in 2016, and what’s better than a smartphone to achieve the same whose trend isn’t fading anytime soon?

4. Enhanced consumer engagement

Mobile devices are a better medium of communication and engagement with customers as people can’t always be online via laptops or desktops, whereas with smartphones, they are connected to the internet every single instant. This means the engagement level with mobile devices will always be on a higher side as compared to desktops and laptops. For your information, 65% of digital media time is spent on mobile, with 35% on a desktop or laptop (Marketing Land).

5. Inevitable growth

It is quite evident that with passing years the number of smartphone users will increase and people will become more dependent on them. According to research conducted in several countries, smartphone users have increased considerably in the past three years. In 2013, only 56.4% of the US population owned a smartphone while this number has jumped up to 72 this year. It is estimated to grow further in the years to come, hence, opening gates of opportunities for you as a business owner.

Digital marketing can be considered as the whole ball of wax while mobile marketing is just a segment. However, ignoring this segment could land you in the midst of hardness. Taking care of mobile marketing today will help you excel like never before and will also aid in grabbing the market share of your rivals.
So get started now! Invest in your mobile marketing strategy and see your business grow.

About the Author

Sahil Miglani is a technology aficionado who works at Konstant Infosolutions - top mobile app development company. He enjoys reading technology blogs and penning down his own views on the same. Apart from this, he is a sports appreciator and a keen follower of cricket and tennis.

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