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What is a white-label website builder?

A white-label website builder gives agencies the opportunity to add a new service to their offering without the hassle of hiring an in-house website expert. The concept of white labeling is to put your own branding on the website creation and hosting being sold as if it’s owned by the reseller. This means that as a white-label website builder, you’ll be able to show prospects and clients the back end of a website with your branding all over it.

Because the reseller’s branding is on a white-label website builder, this positions them as the expert. Local business clients who are already working with an agency will quickly build trust with a white-label reseller. This is because the client perceives a site under their provider’s brand to be more reliable than another company’s brand like Shopify for example.

How does a white-label website work?

White-label website builder and hosting solutions work like a ‘normal’ website and hosting software, only they have the reseller’s branding on it. This allows resellers to show prospects a website that looks like it was built by the reseller. Now that the reseller is perceived to be a website builder expert, trust has been established. It’s far more impressive to show clients a website with your branding on it rather than something like a Shopify branded site.

Because you’re reselling a white-label website builder through a third party, you don’t actually need to be an expert in the field. You’re backed by the company you resell through. Sometimes this can look like a DIY project or just a smaller build that can be for lower-paying clients, or you can up the ante for higher-paying clients and get a larger build done by a white-label team of experts. This team of experts would be provided by the company you purchased the website builder product through.

Why use a white-label website builder?

Websites provide a sense of credibility for businesses and help further establish their brand as a professional service.

80% of customer engagement happens via a business’s website and local businesses without an online presence are being ignored, presumed shut down, or simply not found. Having a website gives your clients the opportunity to build long-lasting online relationships with customers. These are just a few reasons to consider reselling a white-label website builder to your valued clients.

In the US alone, online shopping amounted to $905 billion US dollars in 2022 (Statista). Ecommerce is rapidly taking market share — everything from computers and cars to food and services can be found online.

With an online storefront, your client’s revenue doesn’t have to stop after five pm—their sales can grow even after hours!

Enable your clients with website builder and hosting tools so they can be reached almost anywhere, at any time, in any place. With the Vendasta Marketplace’s suite of website creation software tools, you can help your local business clients become a brand, allowing global growth with demographics beyond just their physical location.

Your clients’ websites aren’t just for information: with communications solutions added to their web pages, you can turn your clients’ sites into digital storefronts that recreate (and even improve upon) the in-store experience. Find out how you can offer white-label website builder and hosting products to keep your clients in constant communication with their customers.

Website Chatbot

Lead capture chatbot optimized for websites

Visual Visitor

Turn anonymous website visitors into qualified sales leads with easy tracking.

What is the best white-label website builder?

The best white-label website builder will depend on the functionality that you want to offer your clients. Ecommerce capabilities and a plug-and-play builder should be high on your list.

Vendasta offers website design solutions that are right for you—no matter your level of experience. From drag-and-drop pages to in-depth tools for web developers, we provide solutions for the entire range of web page creators.
6 web design tips to build successful websites (with examples) →

Easy navigation, the ability to add high-quality images, mobile friendly design capabilities, and a builder that can accommodate a simple homepage design are all things to look for in a white-label website builder. It needs to be user-friendly, especially if clients are purchasing a DIY builder from you or if you want to be able to make any updates yourself. On the other hand, if clients have a larger budget and your provider includes website design services, this is an opportunity to scale.

Our not so secret weapon for website creation and hosting is Website Pro. It’s the best website builder and hosting combination for ecommerce at your fingertips that can be used to resell websites to your clients as the solution they’ve been waiting for. Through Vendasta you can also offer a number of fulfillment services, including:

A solution for smaller businesses or startups that require something lower-cost and DIY but without having to code their own site.
A fully functioning website-in-a-box that the reseller can create quickly and in house. This can be sold at a profit margin of the resellers choosing.
A custom project for clients who require a more unique website, which can be fulfilled using a white-label website team.

Website Pro, powered by WordPress is one of the most commonly used platforms for website building and hosting in the world. It includes ecommerce functionality thanks to the WooCommerce plugin. Your clients will be able to start selling online quickly with whichever service option they require. This white-label website builder has built-in themes and a drag-and drop function that makes it easy to use. If you or your clients are building their site, Website Pro also includes a range of customizable templates to suit their industry and speed up the process even more.

Discover a suite of website creation software solutions designed to give you the freedom to create, design, manage, and develop your clients’ web presence exactly the way they want—all with the Vendasta Marketplace.

What Is white-label hosting?

White-label hosting allows businesses to post their website on the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted, or stored on servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your web pages will be delivered to them through the browser.

Once you are set with the right hosting provider, it’s time to get to reselling websites. From WordPress to Duda and everything in between, no matter what your level of experience, there’s something for you in the Vendasta marketplace.

Local businesses are already juggling a variety of tasks on a day-to-day basis. Business owners don’t have time to learn the ins-and-outs of great website design. That’s where you can enable them as their local expert with the help of Vendasta’s website creation and hosting tools, all available via the Vendasta Marketplace.

From ecommerce to business information sites, websites are a core part of the digital marketing experience that local businesses can’t afford to miss out on in the growing online marketplace.

Get them started today with the suite of website creation and hosting tools all available on the Vendasta Marketplace, and these helpful tools to get your offering started:

Resources, Guides, and Whitepapers

Website Content 101: Why Ugly Websites Finish Last →

10 Easy Steps To Create & Set-Up The Best Small Business Website →

Free ConquerLocal Academy course on Website Pro

Get Your Clients Selling Online with Our Website Product Suite
3 modules

Browse course →

Why should I resell hosting solutions to my clients?

While having a website is essential in modern business, having your own domain and URL is far more impressive to your clients’ visitors. With solutions like the popular GoDaddy Domains and the user-friendly Domains, you’ll be giving your clients access to a new—and often necessary—level of online authority.

Did you know that 85% of consumers use the internet to find a local business?

Consider your personal search habits. When you need a nonessential product such as a candle, or are on vacation and need to find a restaurant near you, what do you do?

You turn to Google, conduct a quick search, and see what shows up in the search results.

This scenario shows that having an online presence through a website, social media, and third-party reviews is becoming more important for businesses of all sizes. White-label hosting solutions can be resold under your brand to your clients creating a new revenue stream and providing a necessary service.

For small or local businesses in particular, creating a website is crucial for attracting a loyal audience and growing over time. However, 36% of small businesses do not have a website, and not all of these businesses have a plan in place to build one in the near future.

Is reseller hosting profitable?

It’s safe to say that white-label hosting is a profitable business venture. Every business needs a website and if you can provide them hosting in addition to your other offerings you’ll be able to profit off of product and service bundles.

Website hosting is a multi-billion dollar industry. However, it can be technically challenging to do it internally. There are a number of things that can go wrong if you don’t have the right protection from malware and viruses, site backups, a secure connection, and a large bandwidth. This is why white-label hosting is such a great option for agencies that are already reselling other product and service solutions that can pair with hosting.

Reseller hosting is the best solution to deliver this in-demand service to your clients. Developer tools do the hard work so you get to focus on selling and client relationships.

In order to run white-label hosting you don’t need to be an expert in the field. It takes a small amount of capital upfront and you won’t need to hire extra staff. As a reseller you get to define your profit margin. Since web hosting is a necessity now you can bet that most businesses will have a high perceived value of your products and services.

What is the best web hosting reseller?

The best website builder and hosting provider will depend on your client’s needs. If you can find a provider that also has a Marketplace of software solutions that compliment white-label hosting, this will be one of the best options!

A fast and secure hosting solution that allows for storage is exactly what you’ll need when developing and learning how to sell a website. Website Pro, offered through Vendasta gives agencies the power of WordPress through a secure Google Cloud platform.

How to sell website services to local businesses in 2022 [Video guide] →

Because of reputable solutions like Website Pro and WordPress, agencies can learn how to resell a website builder and hosting solution to a client with complete confidence. Security, automated storage, and speed are all important parts of web hosting. Make sure to offer a tried and true solution that you and your clients can trust so everyone can have peace of mind. That trust is important in building up your business relationships. Quality products and services that can be scaled with your business so you have time to work on your client relationships is key.

Website creation and hosting software to help your local business clients

Elevate your client’s business to the World Wide Web, granting them the tools they need to succeed not just locally, but globally.

Offer website creation, secure hosting, ecommerce, and more with Vendasta’s Marketplace website solutions and ensure your clients are able to compete in the ever-growing digital age.

Website creation and hosting fulfillment: White-label Marketing Services

Scale your website creation offering with Vendasta’s Marketing Services fulfillment team. Have our in-house experts tackle your client’s website needs, all white-labeled under your brand.

Key services: Website Design

What are the types of reseller hosting?

There are a few different options in reseller or white-label hosting. First, you’ll need to know the difference between white label and private label.

White label allows the reseller to brand the products and services as an independent company. This looks like website creation and hosting tools completely branded as the reseller’s and not the provider’s.
Private label shows the provider’s branding in addition to the reseller’s. However, the product is exclusively created for the purposes of reselling.

The two most familiar and popular types of white-label hosting include cloud hosting and shared hosting. The main difference between the two being whether or not a physical server is shared.

Cloud hosting is meant for a website that needs a really powerful white-label hosting solution. With this option more resources can be automatically added to the server as website traffic increases.
Shared hosting is the most popular option due to affordability. This type of hosting requires users to share a physical server with other sites, which means it’s not as powerful as cloud hosting. However, shared hosting is still a completely viable option for local business sites.

Access the Vendasta Marketplace today

Sell your software on the Vendasta Marketplace

Fill out a vendor registration form and sign up to the Vendasta platform, where you can start setting up your offerings to be distributed and sold via the Vendasta Marketplace.

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Interested in our
Marketplace products?

Book a demo and learn how to build your online marketplace to resell any of our 250+ products and services.