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Best Digital Advertising Software & Services

What is PPC software?

Pay-per-click (PPC) software is a tool that is used to track digital ad campaign efficiency and scale advertising efforts. This software can help users set up and manage digital paid ads and provide a dashboard to track impressions and conversions directly related to ad engagement. Because of this, PPC can become an integral part of proving ROI and retaining clients’ ad spending. Adopting PPC software as a reseller will add a new revenue stream to your business as you create, manage, and monitor online advertising for your local business clients.

Pay-per-click (PPC) search ads: the fundamental guide →

PPC solutions reselling

An option in the realm of PPC software is to become a reseller. Working with a PPC software provider that also offers services can increase your revenue and help scale your business.
Select an automated solution from Vendasta’s Marketplace or have Vendasta’s Marketing Services do the heavy lifting. Your clients will get found online—and the credit’s all yours.

Bundling PPC solutions with SEO management

Search engine optimization (SEO) and PPC management have overlap that will have an effect on one another. If you offer PPC solutions without providing any SEO services you’ll run the risk of an ad campaign based around a keyword your client is already ranking for, which can reduce the number of clicks because organic results divert that traffic.

By bundling PPC and SEO management solutions you can increase your number of products sold and streamline the process of both. This creates a smooth experience for both your business and your clients.

Learn more about bundling PPC and SEO management →

Common features of PPC software

The most common features of PPC management software include:

Ad agency management software
Make sure when choosing software that campaign management from creation to execution is entirely supported.
Reporting features
Tracking, transparency, and real-time updates are all need-to-have options in your PPC reporting.
Budget management
Set budgets for your client’s PPC campaigns and make sure they don’t go over with this common management feature.
Keyword research tools
Find out how often certain words are being searched online and tailor your campaigns to include the appropriate keywords.
Bidding
Find tools that allow for bidding optimization in PPC campaigns. This feature can be used to define, monitor, and update the bidding amounts for specified keywords.

Benefits of PPC software

The benefits of PPC software include scaling, increased revenue, saving time with PPC outsourcing, and more.

How to outsource PPC and always stay on positive ROI →

Cost effective

First and foremost, PPC is an agreement in which the chosen medium, such as Google post your ad but because it’s “pay-per-click” you’re only charged when the ad is clicked on by a viewer. This software enables users to easily set up and manage these online advertisements. PPC solutions can also be added to your current offerings in order to scale your business.

Closely monitor spending

With no minimum expenditure and the capability to set a maximum spend according to a period of time or per ad, this keeps ad dollars completely within the advertisers’ control.

Increased revenue

With Vendasta’s Marketplace products, you can help your clients run and manage their digital ads and provide white-labeled reporting. You can drive traffic into your clients’ businesses and run smarter, more effective campaigns without the time or budget commitments that come with doing it all yourself.

Targeting

The targeting parameters available with Google Ads give users the ability to narrow down their ad visibility to a specific audience. These parameters include demographics, display/text formatting, as well as keyword search terms. This makes your ads more effective and is likely to increase traffic to your client’s website.

Tracking and transparency

PPC software will integrate with search engines and websites to track every action taken by a viewer after they click on your client’s ad. The results are instant and some PPC solutions can be shared with your clients in real-time.

What is the most used PPC platform?

The most used PPC platform available is Google Ads. Google is still the number one search engine available with over 8.5 billion searches being conducted per day (Oberlo).

Google Ads can be posted in nine different forms, but the three most common type of PPC ads includes:

Display ads
Display ads typically show up as an image or video with a call-to-action along the edge of a website.
Dynamic search ads
Dynamic search ads target relevant searches depending on what the user types in their search. If it’s relevant to your clients landing page it can show up in that users search.
Social media ads
These are restricted to social sites and their parameters.

Google Ads is the best place to get started when offering digital advertising software and solutions to clients.

How do digital ads help local businesses?

Digital ads help local businesses drive traffic, grow ROI, target the right customers, measure performance, and run smarter ad campaigns.

The affordability of digital advertising means that local businesses can compete with larger chains and franchises. Not every business can afford prime-time TV advertising, but for a fraction of the cost, you can have your business appear at the top of Google search results or build a strong social media following.

Businesses also have the power to use precise targeting to reach their ideal audience. Ads can be directed to certain demographics, consumers searching for a specific solution, your competitors’ customers, and more! Digital ads target these consumers where it matters most—in the places where they can actually engage with the business.

In addition to the cost and targeting benefits, online advertising allows you to monitor campaign performance in real time. It’s easy to see how many people your clients have reached with their ads, and how many have chosen to engage with them. With ad performance right in front of you, you can instantly determine what is and isn’t working and make improvements until you’re happy with the results.

Learn how to Scale Your Marketing Efforts With Digital Ads through the Conquer Local Academy today.

Browse course →

How can I help my local business clients with digital advertising?

Sell digital advertising solutions and PPC management tools in order to help your local business clients set up and manage their digital advertising.

Vendasta’s Marketplace offers a variety of resellable advertising products to help you create, manage, and monitor digital advertising campaigns for all of your clients.

You get to decide how much of the work you want to do. Run your own ads and use Advertising Intelligence for reporting, ‘set it and forget it’ with automated Google Ads, or leave it in the hands of Vendasta’s in-house digital advertising specialists. You can even choose to grey or white label your advertising efforts, making you the digital advertising hero your clients need.

Resellable digital advertising software and services for my local business clients?

If you’re not a digital ads expert but understand the value of PPC management software, consider becoming a reseller. As a reseller of digital advertising software, you can lean on the provider while making revenue from this new offering your clients will want. If you don’t offer digital advertising solutions, your clients will turn to another digital provider to help them with this service. Look into white-label PPC management tools to help you start reselling.

What is white-label PPC?

White-label PPC is a management service for digital advertising. B2B companies are able to purchase, rebrand, and resell digital advertising solutions without having to hire an in-house expert. These solutions include services like white-label campaigns and reporting that adds in-demand products and services to your current offering.

If an agency were to purchase white-label PPC solutions from a service provider, they would be able to sell PPC campaigns to their clients that are then set up and managed by the said service provider but all the work is done under that agency’s brand. These managed digital advertising services are outsourced, allowing you to scale your business while providing necessary services to your clients.

White-label PPC: the ultimate guide to ROI for your clients →

The Vendasta option

You can also utilize Vendasta’s in-house Digital Advertising Services for your white-label PPC needs to fulfill PPC and digital ad campaigns. Our team features talented advertising professionals and has a proven track record of getting our partners’ clients found and selling online.

Let our advertising services team run your clients’ automated ads and campaigns on Google, Facebook, and YouTube, among other platforms. We also offer additional services like landing page creation and call tracking. You’ll love the results.

1. Let the software do it for you with automation

You don’t have to do all the work in the modern world of digital advertising: AI-powered solutions like Automated Advertising let you run powerful campaigns with your software doing the bulk of the work.

Connected to Google Search, GDN, YouTube, Bing, LinkedIn, Yahoo, and thousands of other sources, Automated Advertising is a great way to let technology grow your digital advertising offering. Find out how it works.

2. Track clients’ campaigns from a single location

Bring all of your clients’ PPC and digital advertising campaigns together in one place for easy tracking and comparison. From impressions, clicks, CTR, and other key metrics, you can make sure your clients’ campaigns are operating at their full potential and constantly proving ROI with PPC reporting software.

Access the Vendasta Marketplace today

Sell your software on the Vendasta Marketplace

Fill out a vendor registration form and sign up to the Vendasta platform, where you can start setting up your offerings to be distributed and sold via the Vendasta Marketplace.

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Interested in our
Marketplace products?

Book a demo and learn how to build your online marketplace to resell any of our 250+ products and services.

Digital Advertising

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AdCellerant | Pre-Roll Video

AdCellerant | Targeted Display

Ad Builder - HTML5 Banners

White-label PPC Services

Advertising Intelligence

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