About the Author

Nykea Marie Behiel

Nykea is the Director of Brand + Experience at Vendasta, where she leads the charge on brand storytelling and data driven marketing.

Latest Articles

December 30, 2016 | Product

32 Cool and Funny Google Search Tricks To Make Your Life Easier

Here is 32 cool and fun Google tricks to make your life easier and others are Easter eggs you can use as party tricks. From Google tip calculator to translator, askew tricks to the meaning of life, we've covered everything for... Read More

Nykea Marie Behiel | 6 min read

December 26, 2016 | Demand

23 Gmail Tricks to Make your Life Easier (Even Better!)

Inbox 0 may be elusive or even impossible, but managing your email doesn’t have to be. Here are a few Gmail tricks to optimize your emailing, and save you some much needed time. Save time and money with this ebook of 101 Free Tools for Digital...

Nykea Marie Behiel | 7 min read

September 29, 2016 | Scaling

Digital Customer Service: the 10 Cornerstones

While the medium has changed, the message hasn’t—customer service is about solving a problem for the customer. The difference now is that companies have to manage this communication across multiple channels. Whereas a few years ago customer service...

Nykea Marie Behiel | 7 min read

September 26, 2016 | Demand

Grow Email List: Infographic to Boost Subscribers

Infographic provided by Marketingcloud. Emails matter—a lot. Growing your email list matters, too. But how do you get more people to sign up and stay engaged? That’s the crucial connection in growing an email database. Capitalize on Social Media...

Nykea Marie Behiel | 1 min read

September 9, 2016 | Product

20 Free Instagram Tools to Take you from Poser to Pro

Any social media manager worth her salt knows that Instagram is an integral piece of the puzzle for brands with strong visual content and identity. With over 500 million monthly active users, 4.2 billion daily likes and more than 95 million photos...

Nykea Marie Behiel | 5 min read

September 2, 2016 | Demand

20 Free Writing Tools to Take You from Blocked to Inspired

I used to be hesitant to call myself a writer. Writer felt like a title reserved for those creating masterful pieces of fiction; an inscription for people with beautiful notebooks and fountain pens, sipping a pumpkin spice latte on the window ledge...

Nykea Marie Behiel | 7 min read

August 18, 2016 | Demand

36 Free Design Tools to Make the Online World a Little More Beautiful

Performing social media management for local businesses can be exhausting and—contrary to the perpetuated idea that social media marketing is free—expensive! While social media managers are juggling content, platforms, objectives and metrics, don't...

Nykea Marie Behiel | 7 min read

August 9, 2016 | Product

10 Free Twitter Tools

Whether you see it as one of the best communication devices or the downfall of modern society, there's no doubt Twitter plays a role in most marketing departments. With the 140 character limit, Twitter is a good way to get information quickly and...

Nykea Marie Behiel | 3 min read

July 27, 2016 | Retention

Reduce Churn: Are Your Pricing Bundles Working?

Are you pairing the right products and solutions together? Throwing "free" digital products into your package can devalue what you're offering and make the dream of generating MRR slip further away. Retaining customers and reducing churn is one of...

Nykea Marie Behiel | 25 min read

July 7, 2016 | Expansion

Business Listings: What’s in a Number?

A lot, actually. Though, the perspective by which we choose to view those numbers is often arbitrary, or at least skewed. When looking at business listings, a number can be very misleading. Numbers don’t mean anything without context. When we give...

Nykea Marie Behiel | 5 min read

June 12, 2016 | People and Culture

[Arbitrary Number] of Productivity Hacks for Marketers

We work in a thriving tech office. We’ve gone from seven employees in a living room to more than 200 people covering four floors of our downtown HQ. We’ve got a great culture, an awesome vibe and quite possibly the best team. BUT. We’ve got a ton...

Nykea Marie Behiel | 16 min read

April 21, 2016 | Demand

The Ultimate Guide to Online Reviews

Businesses have always had to manage their reputation, all that has changed is the medium, the speed at which information is transmitted and the number of people that are reached by that information. A business’s reputation used to be what they...

Nykea Marie Behiel | 31 min read

March 31, 2016 | Expansion

Creating a Social Media Calendar

With the vast number of social media platforms available to businesses these days, it can be more than a little difficult to keep information and posts straight, let alone remembering to post to all the various profiles! Enter the social content...

Nykea Marie Behiel | 5 min read

March 17, 2016 | Product

Vendasta vs. BirdEye: The Online Presence Showdown

What follows below is a brief breakdown of Vendasta vs. Birdeye. Visit our comparison page to see a more thorough breakdown. Vendasta vs. BirdEye boils down to more than features and products. It comes down to partnerships. Vendasta offers a true...

Nykea Marie Behiel | 2 min read

February 11, 2016 | Product

The Startup Perspective

This interview was originally published by the Local Media Association. Interview of our own Jed Williams done by Deborah Shaw, pictured below. Q: I want to draw on the interesting perspective you have from your varied work experience so please,...

Nykea Marie Behiel | 8 min read

February 4, 2016 | Demand

UTM for ROI

We live in a data driven world. More than 90% of CMOs say that they are under more pressure to deliver measurable ROI (AdAge). And if your CMO is feeling the heat, you can bet your marketing team is as well—81% of marketers would increase spending...

Nykea Marie Behiel | 5 min read

January 14, 2016 | Expansion

INFOGRAPHIC: Online Reputation, Reviews and Social Media

It is essential to help your clients manage their online reputation. We've analyzed data from over 300,000 local businesses to see what is happening in each industry, and figure out what you can do to help your clients. What is Online Reputation...

Nykea Marie Behiel | 3 min read

November 17, 2015 | Retention

Old Customers are Worth More than New Leads: 5 Ways to Reduce Churn

Marketing departments often feel the crushing weight of meeting audacious lead goal targets. While striving to achieve those bold numbers is important—essential even—there is one thing more important than new leads: old customers. A repeat customer...

Nykea Marie Behiel | 3 min read

September 29, 2015 | Demand

8 Factors that Dramatically Impact Your Email Effectiveness

Permission We send a weekly newsletter about our new feature releases and product improvements called the Product Insider. This is sent to current partners who want this information, and have come to anticipate its delivery every Monday afternoon....

Nykea Marie Behiel | 2 min read

July 17, 2015 | People and Culture

C-Suite Q&A – Good Teams Need Great Leaders

This post originally appeared on the C-Suite Network. As the CEO of Vendasta, Brendan King is constantly traveling through North America, frequenting conferences and talking to partners. Being a bit of a rarity—he runs a successful tech company out...

Nykea Marie Behiel | 4 min read

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