Local listings management is the process of keeping business information up to date online. It ensures that all business information such as the business name, address, and phone number are found across all relevant directories on the internet. This consistency builds trust with prospects.
Being found accurately online can be challenging for businesses, but as a local listings management software reseller, you can offer a wide array of solutions to help business owners own their listings and take control of their online brand. Empower your clients to own their data online, appear in local search, and keep their information up-to-date on key sources such as Google.
Online directories like Google, Yelp, and Bing are likely top of mind, but it’s good practice to also manage information on platforms like TripAdvisor and social media. Anything relevant to the business that displays business information affecting its ability to be found by prospects should be included in online listing management.
All businesses can benefit from online listing management. Yes, a brick and mortar storefront definitely needs to have their physical address and hours of operation present and consistent, but even fully online stores need to have their contact information and business name strategically placed in relevant directories.
The majority of today’s consumers are searching for businesses using their smartphone. People are looking for businesses or products on websites, social media, and evaluating online reviews, this is why it’s so important to stay on top of business listing management. Because so much information is at our fingertips, it’s equally important to have accurate information online and to update listings quickly when information changes.
Resell more local listings management solutions with automation.
Equip your sales team with the ultimate tool to help them win more sales. Analysis tools like Vendasta’s Snapshot report show prospects where they can improve their online presence, so you can attract more clients, close more deals, and delight your customers. Tools like this can show prospects gaps like where they aren’t appearing online or have errors on listing sites.
Engage your clients in Listing Builder, a freemium product where they can manage their business listing information on top directories – Google, Facebook, Instagram, and Twitter. Show value and reporting through Google Business Profile Insights within the product. Show your prospects how they’re performing compared to their industry average and how they can improve.
One dashboard brings everything together to simplify online listing management for your clients.
A big part of online listing management is the software that pulls listing information into one dashboard to be easily managed. Connect to four high-traffic online publishers for free—Google, Facebook, Instagram, and Twitter. Ditch hours of manual work and multiple logins; your clients can update business information from one place to sync to publishers in real-time.
You’ll be able to access Google Business Profile Insights from within the local listing management software to show your clients proof-of-performance on their Google listing. Your clients can see how and where their Google listing is being found and what actions are being taken. As their local listing management strategy improves, they’ll see the results through Insights.