What is local listing management software?

Client-facing Listing Builder App

Your clients’ central dashboard for managing everything about their online presence and where they are found. See reporting, sync status, make updates to business listings, and more.

Client-facing Listing Distribution app

Build up your presence across the web, mobile apps, voice search and GPS navigation app by sending business information to the foundational data aggregators on the market.

Client-facing Listing Sync Pro app

Quickly update client business listings across high-traffic publishers, suppress duplicate listings, get more detailed reporting, and protect listings from 3rd-party changes.

Listing scan prospecting tool

Automatically gather listing score intelligence on your prospects to deliver a report that shows where your clients aren’t being found or have errors. Show them the solutions you can provide to help them win locally with listings.

Scalable local listing claiming

Claim high-traffic listings to ensure your clients have full control over their data and online brand. Giving direct access to Google Business Profile, Facebook, Bing, Yelp, and others helps your clients control how their brand appears online.

Local listings management services

Get access to a team of marketing professionals to work with your team and under your brand—no need to hire or train new staff.

What are the three big local listing services?

By syncing your clients’ business information with these three services you are ensuring that they will rank higher in search, be more visible, drive more traffic to their websites, and over give customers a positive experience with the business online. This will ensure that the business information is accurate across mobile apps, voice search, and online.

Keep business information updated, consistent, and accurate over time on a wide breadth of 300+ sources. The more consistent your client’s business is across the ecosystem, the higher Google will rank them.

Manage from one platform. Simply enter updated business information and Listing Distribution does the rest. Show proof-of-performance through citation growth over time.

How do you manage a listing?

Local listings management steps

There are a number of steps in managing a business listing. Selecting the right software and tools for your client’s needs and building product and service packages are just the beginning of how to manage your clients listings.

Create a local listings package for your clients’ specific needs

Submit to the data aggregators, directly submit and own business information with Google, Facebook, and more, submit data to local listing publishers, and get access to fully-managed listing claiming. While we offer you a comprehensive listing solution, you have the option of what you’d like to offer. Run your business and serve your clients your way.

Find new clients by showing them where they’re missing out

Find new client opportunities by scanning the listings ecosystem and show local businesses where they need your help and why. Vendasta’s listings scan tool shows where local businesses have missing or incorrect information. Win your prospect’s trust by presenting how you can get them found and deliver results.

Trust a Google partner to build your clients’ online presence

Let our marketing services experts claim and manage your clients’ local business listings, including Google Business Profile, Yelp, Facebook, Bing, and more. Let our team take out manual work and waiting time that comes from manual claiming and verification for you and your clients. Clients can own their data and protect their information on the top search engine without lifting a finger.

Have more time to grow your company while our team manually claims and manages your clients’ business listings on your behalf.

Focus on growing your client base and selling more while our team of experts handles fulfillment. We offer listing claiming services for high-traffic publishers such as Google Business Profile, Bing, and Yelp. We integrate seamlessly with your team to deliver listing claiming services under your brand, on your terms. Proven processes mean we deliver top-notch results with efficiency.

How to monitor local listings

As a local business listings management reseller you should keep three things in mind:

How to manage multiple business listings effectively

What is online listings management?

Being found accurately online can be challenging for businesses, but as a local listings management software reseller, you can offer a wide array of solutions to help business owners own their listings and take control of their online brand. Empower your clients to own their data online, appear in local search, and keep their information up-to-date on key sources such as Google.

Online directories like Google, Yelp, and Bing are likely top of mind, but it’s good practice to also manage information on platforms like TripAdvisor and social media. Anything relevant to the business that displays business information affecting its ability to be found by prospects should be included in online listing management.

All businesses can benefit from online listing management. Yes, a brick and mortar storefront definitely needs to have their physical address and hours of operation present and consistent, but even fully online stores need to have their contact information and business name strategically placed in relevant directories.

The majority of today’s consumers are searching for businesses using their smartphone. People are looking for businesses or products on websites, social media, and evaluating online reviews, this is why it’s so important to stay on top of business listing management. Because so much information is at our fingertips, it’s equally important to have accurate information online and to update listings quickly when information changes.

Resell more local listings management solutions with automation.

Equip your sales team with the ultimate tool to help them win more sales. Analysis tools like Vendasta’s Snapshot report show prospects where they can improve their online presence, so you can attract more clients, close more deals, and delight your customers. Tools like this can show prospects gaps like where they aren’t appearing online or have errors on listing sites.

Engage your clients in Listing Builder, a freemium product where they can manage their business listing information on top directories – Google, Facebook, Instagram, and Twitter. Show value and reporting through Google Business Profile Insights within the product. Show your prospects how they’re performing compared to their industry average and how they can improve.

One dashboard brings everything together to simplify online listing management for your clients.

A big part of online listing management is the software that pulls listing information into one dashboard to be easily managed. Connect to four high-traffic online publishers for free—Google, Facebook, Instagram, and Twitter. Ditch hours of manual work and multiple logins; your clients can update business information from one place to sync to publishers in real-time.

You’ll be able to access Google Business Profile Insights from within the local listing management software to show your clients proof-of-performance on their Google listing. Your clients can see how and where their Google listing is being found and what actions are being taken. As their local listing management strategy improves, they’ll see the results through Insights.

What is the importance of local listings?

Get found in local search

Submit client business information to the four primary aggregators—the foundation of every business’s online presence strategy. The aggregators are the most trusted sources of information for publishers, even above manual updates to listings.

Ensure up-to-date client information is synced to online sites and directories, mobile apps, voice search, and GPS systems. With more accurate listings, Google will rank your clients higher in search results, meaning they’re more likely to be found over competitors.

Keep customers updated in real time

With the right software you can instantly sync client business data to high-traffic publishers, suppress duplicate listings, and protect listings from 3rd party changes. Keep business profile information up-to-date over time and quickly sync out to publishers so your clients’ customers always have access to the most updated information.

Own your local listing information

Connect to Google Business Profile, Facebook, Instagram, and Twitter for free to sync and manage client data from one spot. Vendasta’s white-label marketing services team claims any additional listings manually, putting your clients in control of their data on high-traffic publishers. Protect your clients’ data from changes by owning their business information across the web.

Growing your business takes a team. That’s where we come in.

Vendasta’s marketing services team will strategize with your team in order for us to handle all customer communication with the same top-notch service you do. Listings are claimed quickly and effectively, especially with our automatic Google Business Profile verification. See your clients’ listing score improve. Easy-to-understand reporting proves what your company provides is working.

Keep your customers updated in real time with our listings publishing services.

Some software options will allow you to quickly sync new information to listings by updating the business profile, keeping your clients’ customers in the loop faster than ever. Access reporting on the syndication of each listing and know when there are errors to fix. Protect over 3rd-party changes and manage duplicate listings, all from one place.

Automatically scan the web to see where your clients need help getting found and fixing errors.

Vendasta’s Snapshot report tool can quickly provide an automated personalized report using your prospect’s actual business data. Brand the report as your own to establish yourself as the trusted local expert.

Pinpoint other areas for improvement such as reviews on listings, social media, website, advertising, and more. Then provide prospects with the perfect solution to meet their needs. Integration to Vendasta’s sales CRM delivers hot lead notifications to notify your sales team when a prospect becomes interested.

Give your clients ownership of their listing data on top sources, backed by software solutions.

Claiming gives your clients direct access and control over their listing, while managing their information all from one place to maintain consistency everywhere.
Either claim listings yourself or have our white-label marketing services experts do it for you.

What is a listings site?

Many listing sites allow business listings to be claimed. When listings are left unclaimed it can be easy for literally anyone to claim it and edit the information, making it very difficult for the actual business to gain control of their listings. This is just one more reason why local listings management is so important.

Prospective customers use these listings to find a product or business either online or in person. Local business listings management is a big step in the purchasing process when customers are making a buying decision. A business listed on 10 directories is far more likely to be found than one that’s only on the big three like Google, Bing, and Yelp.

Keep in mind more listings means more to manage and update ensuring information is accurate and reviews are being answered in a timely manner.

How do I list my business in SEO?

The big question agencies have about local listings management is understanding which business listing websites each individual client should use. The big listing sites like Yellow Pages and Google are obvious, but there are so many other sites to consider. So if it’s a numbers game, what other directories are out there? And more importantly, which ones make the most sense for your clients?

Apart from the big ones, look into this list of directories that might be a good fit:

• TripAdvisor
• Foursquare
• TomTom
• Better Business Bureau
• Bing
• LinkedIn
• Hotfrog
• MapQuest
• Citysearch
• CitySquares
• Yahoo Small Business
• BizJournals.com
• Insider Pages

These sites all offer free business listings.

Research industry associations

Some associations have local chapters that will be helpful in building out your client’s list of relevant listing sites. Check in with your client so see if they work with any industry associations. If you serve a specific vertical this will be a great chance to dive deep and be able to recommend all the best listing sites for the industry your clients serve. Industry associations maintain business directories in order to help the profession, association members gain visibility, and the public in finding professionals to help them.

Look into local business associations

This is another place to find more listing sites relevant to your clients. These local associations might even operate online directories that support specific industries. This would include an association like the local Chamber of Commerce. This will help your business clients reach local residents.

Don’t overlook local listing sites in favour of Google, Yellow Pages, and Bing. Local sites will make your client more visible to local prospects all while adding more listing sites to the repository, which helps with SEO. All 50 states are included in listings on ChamberofCommerce.com. This is a great place to start.

Check out this list of small yet powerful search engines for local listings:

• Ezlocal.com
• Business Local Pages
• Just a Local Business
• DiscoverOurTown.com
• ShowMeLocal

These sites are all great places to look for online directories that focus on local business. Plus they offer free listings and more data points for local SEO. Every listing counts as they all help to increase visibility online.

Why are online listings important?

Consumers are constantly researching before making a purchase decision or even interacting with a business which is why local listings management is so important. Business listing management is connected to online reputation management which can also give your clients a boost in the search rankings. With such a majority of consumers making purchasing decisions base on product and service reviews it’s clear that local business listings management should be a priority.

Local listings management improves online visibility, helps curate the customer experience, and drives sales.