A business’s online reputation can have a significant impact on their overall success in the market. In today’s digital world, people have access to more information and more choice than ever before. They use the internet as the primary way to instantly discover info about a business before they even consider making a critical buying decision. Businesses without a strategic plan to manage their online reputations and put forth a positive image to potential customers will inevitably fall behind their competitors.
And without reputation management and a review management platform, it’s easy to lose control of the way a business is perceived online. 92 percent of consumers read online reviews. With more options than ever before, reviews help guide their purchasing decisions and translate into revenue potential. Failure to manage the narrative can result in big losses to the bottom line.
And businesses should not be fooled: crickets can be just as bad as killer bees. In other words, no reviews (or extremely outdated ones) can be just as damaging as negative conversations. Plus, your clients are missing out on opportunities to turn insights into sentiment analysis. Bolstering your clients’ online reputations with a proven process of gathering customer reviews is essential. Not only does a lack of reviews damage credibility and increase suspicion, it will bury a business deep within the recesses of Google when it comes to organic search.
Reputation management software also allows businesses to receive feedback first hand to make improvements. Customize every aspect of review requests to optimize open rates and get results and reach customers in the most effective way, including via email, SMS, kiosk, email signature, or website widget. This allows customers to feel as if their time and preferences are being respected.
And just as consumers have more choices than ever before, small to medium-sized businesses also have more to keep track of. The best reputation management software and services streamlines activities and reduces complexity for the best experience. Manage large projects and organize a group of tasks for your clients’ with transparency (just as important for you as it is for your clients’ online reputations!).