email marketing Archives - Page 2 of 2 - Vendasta Blog

July 20, 2017 | Marketing

20 Ways To Generate B2B Leads (With Exclusive Tips)

Ever wonder how to generate leads online? Leads are the cornerstone of sales and marketing. Unfortunately, finding them can be like a game of “where’s Waldo,” where instead of minor disappointment, failing can result in waving bye-bye to your B2B...

Dew Smith | 14 min read

July 18, 2017 | Marketing

Cracking Local – Online reviews and local SEO w/ Conrad Saam

We like to say that positive online reviews is how customers find out if they can trust a business. But recently, it appears as though reviews are playing a growing role in whether customers can even find a business. Here’s the skinny: in late...

Reilly Forbes | 2 min read

June 26, 2017 | Marketing

[Study] Will Dogfish For Clickthroughs: The Tale of Marketing’s Secret Email Campaign

What is Dogfishing How to Dogfish Our Dogfishing Campaign What We Learned & Feedback Future Tactics The Tragic Backstory As marketers, our jobs are basically an endless search to answer the question: “How do we effectively market to people?” We...

Dew Smith | 12 min read

May 24, 2017 | Marketing

Building an Email Marketing Campaign: Where to Begin

The following is a guest post by Alyssa West from XVerify. So you're turning to building your agency or clients an email marketing campaign to reach your audience? Good call. Engaging with users on a personal level can feel like an overwhelming...

Alyssa West | 6 min read

April 11, 2017 | Marketing

Spam Laws: How to Comply and Keep Your Email Marketing Afloat

As marketers, we are always looking for new ways to spruce up our email marketing. Whether we are reading up on the newest giphy trends, subject lines that will get you the HIGHEST open rates or an A/B test proving red buttons really are better...

Taylor Galipeau | 8 min read

December 26, 2016 | Marketing

23 Gmail Tricks to Make your Life Easier (Even Better!)

Inbox 0 may be elusive or even impossible, but managing your email doesn’t have to be. Here are a few Gmail tricks to optimize your emailing, and save you some much needed time. Save time and money with this ebook of 101 Free Tools for Digital...

Nykea Marie Behiel | 7 min read

November 3, 2016 | Marketing

Marketing Automation Platforms: What You Need to Know

You've heard about marketing automation and marketing automation platforms. You probably know a lot of marketers that are infatuated with the term. But at the end of the day, what the heck is it? In this post, we're going to cover the fundamentals...

Dew Smith | 12 min read

October 31, 2016 | Marketing

49 Email Marketing Statistics Marketers Need to Know

Why should your business care about email marketing statistics? There are over 205,000,000,000 emails sent every day. Why did I write out all those zeroes? Because I want you to understand how big of a number that really is. There are 205 billion...

Dew Smith | 8 min read

September 30, 2016 | Marketing

20 Email Marketing Campaigns that Hit the Mark

When Ray Tomlinson implemented the first email program in 1972, I doubt he would have predicted that it would become the communications and marketing beast that it is today. Like any form of communication, it’s been through quite the evolution, and...

Dew Smith | 12 min read

September 29, 2016 | Sales

Digital Customer Service: the 10 Cornerstones

While the medium has changed, the message hasn’t—customer service is about solving a problem for the customer. The difference now is that companies have to manage this communication across multiple channels. Whereas a few years ago customer service...

Nykea Marie Behiel | 7 min read

August 30, 2016 | Marketing

Building the Perfect Drip Campaign

Drip marketing tactics are pretty simple, try to get users interested in a product or service and keep them engaged through a series of touch points. A drip campaign is like striking conversation with someone on the street in hopes that you’ll end...

Zachary Yuzdepski | 8 min read

May 18, 2016 | Marketing

The Best Time to Send B2B Marketing Emails

What’s the best time to send B2B marketing emails? We analyzed our B2B email campaigns to find out. Learn how to boost your open and CTR by sending marketing emails at the optimal times, which can lead to more sales conversations and increase... Read More

Blair Nordstrom | 7 min read

April 19, 2016 | Marketing

The #1 Thing Missing From Email Marketing: Effective Call To Action

Modern marketing relies heavily on marketing automation and email marketing to target and prospect thousands of people. Marketing tactics and strategy over the years have evolved significantly. Back in the day, marketers relied on traditional...

Zachary Yuzdepski | 7 min read

April 6, 2016 | Marketing

11 Email Subject Line Best Practices to Boost Open Rates

The following best practices will help you to strive to build a clear, concise and intriguing email subject line that avoids buzzwords and boost open... Read More

Blair Nordstrom | 8 min read

December 21, 2015 | Marketing

75 Marketing Automation Stats

Marketing automation is a big topic these days. Using it can make your marketing processes more effective and efficient, and talking about it can definitely make you seem smarter. So to give you a be-all-end-all list about a super relevant topic,...

Jamie Taylor | 9 min read

December 17, 2015 | Marketing

The Top 5 Email Marketing Predictions for 2016

Email marketing is alive and well. Despite it often being viewed as an archaic digital medium, it remains an invaluable tool for digital marketers. Email marketing has evolved a lot over the last couple years (think about the content, design and...

Blair Nordstrom | 3 min read

December 14, 2015 | Marketing

Marketing Automation is Not Automated

What is marketing automation? Marketing automation is a type of software that empowers companies to manage, automate and measure their marketing efforts so they can become more efficient and generate revenue faster. It’s a multi-channel marketing...

Blair Nordstrom | 5 min read

December 8, 2015 | Marketing

3 Reasons Why Marketers Aren’t Satisfied with Marketing Automation

Before we get down and dirty with all that is wrong with marketing automation, first, let’s quickly define what marketing automation is… What is Marketing Automation? Marketing automation is software that helps businesses streamline their marketing...

Jamie Taylor | 4 min read

December 2, 2015 | Scale

Marketing Automation to Drive Revenue

Marketing automation is a hot buzzword right now. It is a technique that makes teams more efficient and effective, automating manual tasks that used to take lots of time. However, there are two words that come to me whenever I hear about a...

Michael Tastad | 4 min read

September 29, 2015 | Marketing

8 Factors that Dramatically Impact Your Email Effectiveness

Permission We send a weekly newsletter about our new feature releases and product improvements called the Product Insider. This is sent to current partners who want this information, and have come to anticipate its delivery every Monday afternoon....

Nykea Marie Behiel | 2 min read

February 9, 2015 | Marketing

4 Tips to Create the Best Subject Lines

The subject line of an email is your first interaction with your reader. These few words are essential for the reader when making that split second decision — open or delete? According to Convince and Convert, 35% of email recipients open email...

Nykea Marie Behiel | 2 min read

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