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Glossary

A
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D
E
F
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I
K
L
M
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O
P
Q
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S
T
U
V
W
Y
Z

A/B Testing

Data & Analytics, glossary

Ad Creative

Advertising & Promotion, glossary

Ad Network

Advertising & Promotion, glossary

Ad Rank

Advertising & Promotion, glossary

AdWords

Advertising & Promotion, glossary

AdWords Editor

glossary, Technology & Development

Affiliate Marketing

Digital Marketing, glossary

Agile Methodology

glossary, Technology & Development

Algorithm

Data & Analytics, glossary

Analytics

Data & Analytics, glossary

Anchor Text

glossary, Search Engine Optimization (SEO)

Artificial Intelligence

glossary, Technology & Development

Attribution

Data & Analytics, glossary

Attribution Modeling

Data & Analytics, glossary

B2B

Business & Strategy, glossary

Back-end Development

glossary, Technology & Development

Backlink

glossary, Search Engine Optimization (SEO)

Behavioral Targeting

Data & Analytics, glossary

Bid

Advertising & Promotion, glossary

Bing Ads

Advertising & Promotion, glossary

Black Hat SEO

glossary, Search Engine Optimization (SEO)

Bounce Rate

Data & Analytics, glossary

Brand Awareness

Advertising & Promotion, glossary

Brand Guidelines

Business & Strategy, glossary

Brand Identity

Business & Strategy, glossary

Brand Positioning

Business & Strategy, glossary

Brand Recognition

Advertising & Promotion, glossary

Branding

Branding, glossary

Break-Even Analysis

Business & Strategy, glossary

Budget Forecasting

Data & Analytics, glossary

Buyer Persona

Business & Strategy, glossary

Buyer’s Journey

Business & Strategy, glossary

Call to Action

Advertising & Promotion, glossary

Campaign

Advertising & Promotion, glossary

Canonical URL

glossary, Search Engine Optimization (SEO)

Carousel Ads

Advertising & Promotion, glossary

Cash Flow

Business & Strategy, glossary

Chatbot

glossary, Technology & Development

Churn Rate

Data & Analytics, glossary

Click Map

Data & Analytics, glossary

Click Through Landing Page

Advertising & Promotion, glossary

Click Through Rate

Data & Analytics, glossary

Click To Open Rate

Data & Analytics, glossary

Client Relationship Management

glossary, Project & Operations Management

CMS

glossary, Technology & Development

Cohort Analysis

Data & Analytics, glossary

Competitive Advantage

Business & Strategy, glossary

Competitive Analysis

Data & Analytics, glossary

Competitor Analysis

Data & Analytics, glossary

Consumer Behavior

Data & Analytics, glossary

Content Creation

Content Creation, glossary

Content Curation

Data & Analytics, glossary

Content Distribution

Content Distribution, glossary

Content Farm

glossary, Search Engine Optimization (SEO)

Content Gap

Data & Analytics, glossary

Content Marketing

Content Marketing, glossary

Content Marketing

Content Marketing, glossary

Content Plan

glossary, Project & Operations Management

Content Scraping

glossary, Technology & Development

Content Strategy

Business & Strategy, glossary

Contextual Advertising

Advertising & Promotion, glossary

Conversion

Data & Analytics, glossary

Conversion Funnel

glossary, Technology & Development

Conversion Rate

Data & Analytics, glossary

Conversion Rate Optimization

Data & Analytics, glossary

Conversion Tracking

Data & Analytics, glossary

Cost Per Acquisition

Advertising & Promotion, glossary

Cost Per Click

Advertising & Promotion, glossary

Cost per Impression

Advertising & Promotion, glossary

Cost Per Thousand

Advertising & Promotion, glossary

Cost-Benefit Analysis

Business & Strategy, glossary

CPC

Advertising & Promotion, glossary

CRM

glossary, Technology & Development

CTR

Data & Analytics, glossary

Customer Acquisition Cost

Business & Strategy, glossary

Customer Data Platform

Data & Analytics, glossary

Customer Journey

Business & Strategy, glossary

Customer Lifetime Value

Data & Analytics, glossary

Dark Social

Data & Analytics, glossary

Data Analytics

Data & Analytics, glossary

Demand Generation

Business & Strategy, glossary

Digital Marketing Strategy

Business & Strategy, glossary

Direct Traffic

Data & Analytics, glossary

Display Advertising

Advertising & Promotion, glossary

Domain Authority

glossary, Search Engine Optimization (SEO)

Drip Campaign

Digital Marketing, glossary

Dynamic Content

glossary, Technology & Development

E A T

Advertising & Promotion, glossary

E commerce

glossary, Technology & Development

E mail Marketing

Digital Marketing, glossary

Earned Media

Communication & PR, glossary

Editorial Calendar

glossary, Project & Operations Management

Email Automation

glossary, Technology & Development

Engagement Rate

Data & Analytics, glossary

Evergreen Content

glossary, Search Engine Optimization (SEO)

Exit Intent Popups

glossary, Technology & Development

Explainer Video

Digital Marketing, glossary

Facebook Ads

Advertising & Promotion, glossary

Facebook Advertising

Advertising & Promotion, glossary

Facebook Insights

Data & Analytics, glossary

Facebook Pixel

Data & Analytics, glossary

Facebook Retargeting

Advertising & Promotion, glossary

Featured Snippet

glossary, Search Engine Optimization (SEO)

Featured Snippets

glossary, Search Engine Optimization (SEO)

Front-end Development

glossary, Technology & Development

Full-stack Development

glossary, Technology & Development

Funnel

glossary, Technology & Development

Geofencing

glossary, Technology & Development

Geographic Segmentation

Data & Analytics, glossary

Geotargeting

Advertising & Promotion, glossary

Google AdSense

Advertising & Promotion, glossary

Google AdWords

Advertising & Promotion, glossary

Google Analytics

Data & Analytics, glossary

Google My Business

glossary, Search Engine Optimization (SEO)

Google Search Console

glossary, Search Engine Optimization (SEO)

Growth Hacking

glossary, Technology & Development

Header Tags

glossary, Search Engine Optimization (SEO)

Heat Map

Data & Analytics, glossary

Heatmaps

Data & Analytics, glossary

HTML

glossary, Technology & Development

HTTP

glossary, Technology & Development

HTTP Status Codes

glossary, Technology & Development

HTTPS

glossary, Technology & Development

Hubspot

glossary, Technology & Development

Hyperlocal Marketing

glossary, Specialized Markets & Services

Ideal Customer Profile

Business & Strategy, glossary

Image Optimization

glossary, Technology & Development

In Text Ads

Advertising & Promotion, glossary

Inbound Link

glossary, Search Engine Optimization (SEO)

Inbound Marketing

glossary, Inbound Marketing

Instant Articles

glossary, Technology & Development

Interactive Content

glossary, Technology & Development

Inverted Pyramid Writing

Communication & PR, glossary

Issue Management

glossary, Project & Operations Management

Key Performance Indicator

Data & Analytics, glossary

Keyword Density

glossary, Search Engine Optimization (SEO)

Keyword Research

glossary, Search Engine Optimization (SEO)

Keyword Stuffing

glossary, Search Engine Optimization (SEO)

Kickoff Meeting

glossary, Project & Operations Management

KPI

Data & Analytics, glossary

Landing Page

glossary, Technology & Development

Landing Page Optimization

glossary, Technology & Development

Lead

Advertising & Promotion, glossary

Lead Generation

Digital Marketing, glossary

Lead Magnet

Digital Marketing, glossary

Lead Nurturing

Data & Analytics, glossary

Lead Scoring

Data & Analytics, glossary

Lifetime Value

Data & Analytics, glossary

Link Building

glossary, Search Engine Optimization (SEO)

LinkedIn Advertising

Advertising & Promotion, glossary

Local Business Listing

Business & Strategy, glossary

Local Search

glossary, Search Engine Optimization (SEO)

Local SEO

glossary, Search Engine Optimization (SEO)

Long Tail Keyword

glossary, Search Engine Optimization (SEO)

Lookalike Audience

Data & Analytics, glossary

Magento

glossary, Technology & Development

MailChimp

Digital Marketing, glossary

Market Segmentation

Business & Strategy, glossary

Marketing Automation

glossary, Technology & Development

Marketing Funnel

Business & Strategy, glossary

Marketing Mix

Business & Strategy, glossary

Marketing Plan

Business & Strategy, glossary

Marketing Research

Data & Analytics, glossary

Marketing Strategy

Business & Strategy, glossary

Media Buying

Advertising & Promotion, glossary

Media Kit

Communication & PR, glossary

Meta Description

glossary, Search Engine Optimization (SEO)

Meta Tags

glossary, Search Engine Optimization (SEO)

Minimum Viable Product

glossary, Technology & Development

Mobile App Marketing

glossary, Technology & Development

Mobile Optimization

glossary, Technology & Development

Mockup

glossary, Technology & Development

Multichannel Marketing

Digital Marketing, glossary

Multivariate Testing

Data & Analytics, glossary

Native Advertising

Advertising & Promotion, glossary

Negative SEO

glossary, Search Engine Optimization (SEO)

Net Revenue Retention

Business & Strategy, glossary

Newsletter

Communication & PR, glossary

Niche Marketing

glossary, Specialized Markets & Services

Non Branded Traffic

glossary, Search Engine Optimization (SEO)

Nurturing Sequence

glossary, Project & Operations Management

Off Page Optimization

glossary, Search Engine Optimization (SEO)

On Page Optimization

glossary, Search Engine Optimization (SEO)

Online Reputation Management

Communication & PR, glossary

Organic Search Results

glossary, Search Engine Optimization (SEO)

Outbound Link

glossary, Search Engine Optimization (SEO)

Page Authority

glossary, Search Engine Optimization (SEO)

Page Speed

glossary, Technology & Development

PageRank

glossary, Search Engine Optimization (SEO)

Paid Search

Advertising & Promotion, glossary

Paid Search Advertising

Advertising & Promotion, glossary

Paid Social Media

Advertising & Promotion, glossary

Pay Per Click

Advertising & Promotion, glossary

Pay-per-click

Advertising & Promotion, glossary

PPC

Advertising & Promotion, glossary

PPC Bid

Advertising & Promotion, glossary

Product Listing Ads

Advertising & Promotion, glossary

Profit Margin

Business & Strategy, glossary

Programmatic Advertising

Advertising & Promotion, glossary

Progress Monitoring

Data & Analytics, glossary

Project Closure

glossary, Project & Operations Management

Project Management Systems

glossary, Project & Operations Management

Promoted Post

Advertising & Promotion, glossary

Prototype

glossary, Technology & Development

Quality Score

Data & Analytics, glossary

RankBrain

Data & Analytics, glossary

Rebranding

Business & Strategy, glossary

Remarketing

Advertising & Promotion, glossary

Requirement Gathering

glossary, Project & Operations Management

Resource Management

glossary, Project & Operations Management

Responsive Design

glossary, Technology & Development

Responsive Web Design

glossary, Technology & Development

Retargeting Ads

Advertising & Promotion, glossary

Return on Advertising Spend

Data & Analytics, glossary

Revenue Streams

Business & Strategy, glossary

Rich Media

Advertising & Promotion, glossary

Robot txt

glossary, Technology & Development

Sales Lead

Business & Strategy, glossary

Schema Markup

glossary, Search Engine Optimization (SEO)

Scope Creep

glossary, Project & Operations Management

Scope Management

glossary, Project & Operations Management

Scope of Work

glossary, Project & Operations Management

Scrum Framework

glossary, Technology & Development

Search Engine

glossary, Search Engine Optimization (SEO)

Search Engine Marketing

glossary, Search Engine Optimization (SEO)

Search Engine Optimization

glossary, Search Engine Optimization (SEO)

Segmentation

Data & Analytics, glossary

SEM

glossary, Search Engine Optimization (SEO)

SEMRush

glossary, Search Engine Optimization (SEO)

Sentiment Analysis

Data & Analytics, glossary

SERP

glossary, Search Engine Optimization (SEO)

Shopping Ads

Advertising & Promotion, glossary

Social Media Analytics

Data & Analytics, glossary

Soft Bounce

glossary, Technology & Development

Sponsored Content

Advertising & Promotion, glossary

SSL

glossary, Technology & Development

Stakeholder Management

glossary, Project & Operations Management

SWOT Analysis

Business & Strategy, glossary

Tag Management

glossary, Technology & Development

Target Audience

Advertising & Promotion, glossary

Targeted Advertising

Advertising & Promotion, glossary

Taxonomy

Data & Analytics, glossary

Technical SEO

glossary, Search Engine Optimization (SEO)

Text Messaging Marketing

Communication & PR, glossary

Thought Leadership

Business & Strategy, glossary

Time and Expense Tracking

glossary, Project & Operations Management

Time Tracking

glossary, Project & Operations Management

Title Tag

glossary, Search Engine Optimization (SEO)

Top of Funnel

Advertising & Promotion, glossary

Topic Clusters

glossary, Search Engine Optimization (SEO)

Total Addressable Market

Data & Analytics, glossary

Tracking Pixel

Data & Analytics, glossary

Trade Show Marketing

Advertising & Promotion, glossary

Traditional Marketing

Advertising & Promotion, glossary

Unique Selling Proposition

Business & Strategy, glossary

Unique Visitors

Data & Analytics, glossary

Universal Analytics

Data & Analytics, glossary

URL

glossary, Search Engine Optimization (SEO)

User Adoption

glossary, Project & Operations Management

User Behavior Analysis

Data & Analytics, glossary

User Experience

glossary, Technology & Development

User Intent

glossary, Search Engine Optimization (SEO)

User Journey

Data & Analytics, glossary

User Persona

Business & Strategy, glossary

User Research

Data & Analytics, glossary

User Retention

glossary, Project & Operations Management

Value Proposition

Business & Strategy, glossary

Vendor Management

glossary, Project & Operations Management

Video Advertising

Advertising & Promotion, glossary

W3C

glossary, Technology & Development

Waterfall Methodology

glossary, Project & Operations Management

Web Analytics

Data & Analytics, glossary

Web Design

glossary, Technology & Development

Web Development

glossary, Technology & Development

Web Hosting

glossary, Technology & Development

Webinar

glossary, Technology & Development

Webmaster Tools

glossary, Technology & Development

Website Audit

glossary, Search Engine Optimization (SEO)

Website Builder

glossary, Technology & Development

Website Maintenance

glossary, Technology & Development

Website Optimization

glossary, Search Engine Optimization (SEO)

Website Security

glossary, Technology & Development

Website Speed

glossary, Technology & Development

White Hat SEO

glossary, Search Engine Optimization (SEO)

Wireframe

glossary, Technology & Development

YouTube Advertising

Advertising & Promotion, glossary

Zero Click Search

glossary, Search Engine Optimization (SEO)

Zip Code Targeting

Advertising & Promotion, glossary

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