content marketing Archives

March 24, 2017 | Marketing

7 Social Media Tactics for Businesses That Struggle With Social

Humans are social creatures, and in the age of the world wide web and pocket-sized computers, we’ve created more ways than ever to stay connected, engaged, and conversational at all times. Since the first social media website “Six Degrees” went...

Brendan Swalm | 6 min read

March 16, 2017 | Marketing

[Template] Build Your Own Buyer Persona: What, Why and How

If you want to reach your target markets with compelling, hyper-focused ads that amplify your lead gen efforts and increase your sales, then I have two words for you—buyer persona. Here’s the what, why, how (and who) of building your business’...

Dew Smith | 4 min read

March 8, 2017 | Marketing

Top 10 VendastaCon Highlights for Digital Marketing in 2017

For a few days in January, the best and brightest in digital marketing descended on Austin Texas for the very first conference hosted by Vendasta. With “conquer local” as the theme, the event consisted of keynotes, breakouts, panels, parties and...

Reilly Forbes | 6 min read

February 27, 2017 | Marketing

The 7 Fundamentals of Reputation Marketing

In 2011, Google presented a profound new concept to describe consumer behavior online. Coined the “Zero Moment of Truth”, the concept sought to describe a new paradigm of shopper activity where online research prior to buying plays an integral...

Vendasta Marketing | 9 min read

February 22, 2017 | Marketing

10 Ways Your Paid Marketing Campaigns Can Go Wrong

The following is a guest blog by Scott Ragin at AussieWriter. Paid media campaigns are an effective way to stand out among thousands of other businesses on the Internet. However, every possibility of big reward comes with big risk. A number of...

Scott Ragin | 4 min read

February 14, 2017 | Marketing

Want 50,000 Video Views? How to Be Facebook Famous

The following is a guest post by Dennis Yu from BlitzMetrics. You’re here for one reason, and one reason only—you want to learn how to be Facebook famous. Well, you have to know the Facebook audience. What resonates with Gen Z is video—live video...

Dennis Yu | 4 min read

January 19, 2017 | Marketing

Marketing to Millennials: A Consumer Like No Other

There’s a reason that the biggest brands across North America are obsessed with marketing to millennials. 75.4 million. That’s the number of people born between 1980 - 2000 that are currently living in the United States alone (Pew Research). This...

Nelson Vo | 3 min read

January 16, 2017 | Marketing

Local Social Media Marketing SOS – Save Our Social!

As a digital content creator with Vendasta, I’m essentially a social media ghost writer. In an average day, I write for anywhere from five to 30 small or medium businesses. In a week, I write over 300 social posts. In a month, our team of writers...

Kathleen Kelly | 5 min read

January 11, 2017 | Marketing

5 Instagram Tips to Turn You Into a Social Media Sensation

We've given you Instragram tips before, and we'll give them again. There's a reason to this madness—trust us. 300 million—the number of people on Instagram every single day. Businesses are taking advantage of Instagram by using it as a resource to...

Carleigh Durette | 4 min read

December 9, 2016 | Marketing

Copyright Online and Fair Use in Social Media

Are your social media memes breaking the law? With visual content being 40x more likely to be shared on social, it's clear that images dominate the internet. So what's the deal with copyright online? Learn the basics of copyright law for images and... Read More

Aristo Lam | 7 min read

December 8, 2016 | Marketing

Buyer Personas 101: The Qualitative & Quantitative Process

Buyer personas are a must for any business. Knowing your customers is the foundation of building lasting customer relationships, just like getting to know a co-worker or a friend better. The more you know about somebody, the more likely you are to...

Zachary Yuzdepski | 7 min read

October 11, 2016 | Ecommerce

Bootstrap 3 Themes Are Productive and Cost Effective

Guest post by John Sander of HTML Pro, follow on Google+. Mobile websites have been the game-changer for businesses, especially following "mobilegeddon," when Google shifted their algorithm to more heavily favour mobile friendly sites for users on...

John Sander | 3 min read

September 26, 2016 | Marketing

Grow Email List: Infographic to Boost Subscribers

Infographic provided by Marketingcloud. Emails matter—a lot. Growing your email list matters, too. But how do you get more people to sign up and stay engaged? That’s the crucial connection in growing an email database. Capitalize on Social Media...

Nykea Marie Behiel | 1 min read

August 30, 2016 | Marketing

Building the Perfect Drip Campaign

Drip marketing tactics are pretty simple, try to get users interested in a product or service and keep them engaged through a series of touch points. A drip campaign is like striking conversation with someone on the street in hopes that you’ll end...

Zachary Yuzdepski | 8 min read

August 2, 2016 | Marketing

Online Reputation Management Fails

To our amusement (and to our dismay), there are countless examples of online reputation management fails. Have you ever witnessed a company make an online reputation management blunder and cringe a little on their behalf? In life and in business,...

Heidi Abramyk | 16 min read

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