When done correctly, blogging and content marketing can boost your company's brand and increase sales far beyond what is possible through traditional outbound marketing. However, there are common misconceptions around what a content marketing...
In the early 2000s there was a running gag that mobile phones would get smaller as technology advanced. The joke was that eventually phones would become a speck of plastic. Of course, that didn’t happen. Instead of getting smaller, modern mobile...
FOUR YEARS AGO, I was sitting at my desk in the Vendasta marketing department—which, back then, consisted of myself, my CMO, and an overworked-yet-surprisingly-mellow designer—when our CEO, Brendan King, whirled into the room and declared,...
Want to make a splash with your social media services this summer? Well, you’ve come to the right place! Welcome to the Summer of Social, a Vendasta blog series aimed to provide you with all the tips and tricks to create the most engaging,...
Once someone enters your website, you only have 10 seconds to leave a good impression and inform your audience what they’ll get out of your marketing... Read More
Social Media Kpi are absolutely essential for agencies to successfully execute their marketing strategies. Ensure high client retention and reduce churn with the help of these social media... Read More
If you’re finding that your conversion funnel is full of holes, it’s probably because your sales and marketing teams are poorly aligned. It’s important to remember that sales and marketing are not separate divisions, but one team chasing the same...
Collecting and qualifying leads for your business is easy with the right email funnel strategy. So how do you create the perfect email funnel to crunch leads and drive new deals? Here's your in-depth how-to with content offers, nurture strategies,... Read More
Which keyword research tools are the professionals using? 39 SEO professionals share what works for them, what your agency should be using, and the various tools to combine when performing keyword research.... Read More
Marketing agencies can learn a lot from the viral appearance of halfpipe athlete Elizabeth Swaney at the 2018 PyeongChang Winter Olympics. A one-trick strategy may get you business, but you need more than a mediocre performance to win loyal fans and... Read More
Advertising spillover is something that most marketers miss or choose to ignore. They do this because—just like traditional advertising methods (billboards, print ads etc...)—advertising spillover isn't always trackable, traceable or reliable (i.e....
Social media marketing is a vital ingredient for the success of any business. But do you know where to begin with your strategy? Are you a social media marketer who would you like to make your social media marketing strategy even better? We have...
You're not Superman. No matter how many tasks you can juggle on a day to day basis, nor how many hats you successfully fit on your head at the office, you can't do everything. I mean, nobody can. Scaling is a universal issue—no matter the size of...
So, you’ve committed. You’re ready to kick off your social media marketing strategy, and you’re going to kill it! There’s only one problem. What are you going to post? Social media is all about engagement. If your content is stale and lifeless,...
Along with the increasing significance of online marketing, and the daily evolution of marketing strategy, guest posting has become a cornerstone of digital promotion. New marketing writers often face difficulties when it comes to guest posting,...
Ever wonder how to generate leads online? Leads are the cornerstone of sales and marketing. Unfortunately, finding them can be like a game of “where’s Waldo,” where instead of minor disappointment, failing can result in waving bye-bye to your B2B...
This post was written by Brendan Swalm and Kathleen Kelly from our superstar Digital Agency writing team. There’s a lot of content out there on the world wide web, and for good reason. Consumers are hitting search engines at break-neck speed to...
Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest and Instagram strategies are outlined in detail below. Once you understand how they...
Have you ever looked at an empty "content calendar" and immediately started brainstorming ways to procrastinate instead of ideas for your blog? Turns out you are not alone. The truth is, even for the most savvy writers, developing inbound content...