By There’s no shortage of search engine marketing agencies out there, so if you want to earn (and keep) clients, it’s more important than ever to pay attention to the details that set your outfit apart. If you’re in the business of selling SEO services like local search optimization or local listings management, one of the best ways to do this is through impressive, data-rich white label SEO reports.
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High-quality reporting is a powerful way to show proof-of-work, demonstrating to your small and medium-sized business clients that their investment in your services is yielding them results. But creating these reports can be a time-consuming process. In this article, we’ll provide you with a complete guide for how you can put the creation of these documents on autopilot through the use of white label reporting. We’ll cover the benefits of using white label SEO reports, the essential elements of a good report, and the tools you can use to automate the report creation process.
Overview of white label reporting
As a digital services reseller, the more you can do to make life easier for your clients, the likelier your agency is to succeed. Data-driven reports give your clients an at-a-glance way to see how their search engine optimization efforts are progressing, so they don’t have to go through the trouble of navigating the data themselves.
Let’s take a look at some key features and advantages of white label reporting, so you can start thinking about how to use these in your workflow.
Understanding white label reporting
White label reporting is the process of providing SEO reporting services to clients under your agency’s own brand name, while the actual work is done by a third-party platform or external company. In other words, white label reporting allows you to offer SEO reporting services at scale without having to do the work in-house. From your client’s perspective, everything they see looks like it was created and delivered directly by your agency.
White label reports are branded with your company's logo, colors, and other brand elements. They’re also customized to your—and your client’s—unique needs in terms of what data is displayed in each report.
Key features of white label SEO reports
White label reporting tools and platforms come with a range of features that make it easy for you to generate reports that conform to your specs for each client. Here are a few to look out for:
- Customizable headers and footers so that every report you generate looks on-brand and reinforces your agency’s brand equity.
- Customizable report templates so that you can include and arrange the modules that make the most sense for each client based on their goals and what services they purchase from you.
- Automated report generation at a time interval that you select, so that once you’ve set up your report format, it will automatically be created moving forward.
- Integration with other SEO tools that your agency uses so that data can automatically be pulled, analyzed, and displayed in the report.
Advantages of white label reporting
The list of features we just went over should make the advantages of using a white label SEO reporting tool pretty clear: the less busy-work you and your team are tied up with, the more you can focus on growing your business. Let’s dig into exactly how white label reporting can level-up your agency.
- Unbeatable client satisfaction: Today’s customer is more data-literate than ever, so if you can deliver professional-looking and informative reports reliably and regularly, clients are sure to appreciate seeing exactly what impact your services are having on their business. Reports also demonstrate that you take their business seriously, and that you’re not just phoning it in now that you got the sale.
- Boosted trust in your agency’s brand: Elevating your brand is about appearance and substance, and with the right white label SEO reporting tool, you can ace both. Each report reinforces your agency’s brand both through how it looks and through its informative contents.
- Leveled-up revenues: The cost of crunching the data and generating SEO reports manually is prohibitively high for most agencies, putting a limit on how much more they can take on. But with white label SEO reports, you can easily create reports for all your clients, no matter how long your roster is, because it’s all automated. The result is more revenues and profits for your agency.
- Increased efficiency: The right automated white label SEO reporting tool means you only have to do the work of setting up your report once per client. You can also reuse templates for subsequent clients, maximizing efficiency.
Transform your services with a white label SEO dashboard
You can think of a white label SEO dashboard as a live report that your clients can visit and interact with any time. It allows you to present data to your clients in a way that is easy for them to access and understand, all through a branded portal. From data presentation to client management, it can all be done with the right white label SEO dashboard. Let’s take a look at how.
Data presentation perfection
A white label SEO dashboard allows you to present data to your clients in a clear and concise manner, and gives them access to all the information they need on the fly. No need to contact you and wait for a response: they can just check their dashboard and see an overview of the SEO campaigns you’re running on their behalf, including keyword performance, link building activities, website audits, traffic movement, and more.
Through the dashboard, both you and your clients can easily track the progress of campaigns over time so they can see exactly what’s being achieved with their budget.
Your white label SEO dashboard should have customizable widgets that allow you to display the data that is most relevant to each client. You can also choose to use tables, graphs, and charts to present the data in a way that is easy to understand and meets each client’s preferences.
For clients, the best dashboard should be easy to navigate, allowing your clients to access the information they need with a couple of clicks.
Whether their goal is to land in Google’s recommended local listings, win in search, or master Google Maps SEO, understanding the data will help you work together to create the perfect strategy for the job.
Client management on easy mode
Beyond the conveying of information, white label SEO dashboards also play a role in client management. As a local SEO reseller, you can use your dashboard to manage your clients' accounts, update their information, audit their SEO performance, and more. The dashboard should have a client management section that allows you to view all of your clients' data in one place, even modules that aren’t visible to the client.
You can also use the dashboard to communicate with your clients. Your dashboard should have a messaging system that allows you to send and receive messages in one convenient place, so you don’t have to worry about communications getting buried deep in your email inbox. This feature is helpful for updating your clients on the progress of their campaigns, answering their questions, and any other communications that you need while managing their local SEO campaigns.
Features of a winning white label SEO reporting tool
When it comes to white label SEO reporting tools, there are a few key features that you should look for to make sure the tool can move the needle in the right direction for your agency. Regardless of your size or the kinds of clients you take on, these are universally beneficial features to keep an eye out for.
Customization
The whole point of white labeling is that you can convincingly deliver services or products to your clients through a third party while still maintaining the perception that it’s all done in house. The benefits of this in terms of your agency’s reputation and brand recognition are clear. To do that, customization has to be included in your reporting tool.
Specifically, you should be able to customize the reports with your logo, color scheme, and the layout of your choice. The more customization options the tool offers, the more professional your reports will look, and the likelier you are to be able to create a report that exactly conforms to each client’s needs rather than giving them all the same out-of-the-box solution.
Automated reporting
Automation is the name of the game when it comes to saving your precious time for the things you and your in-house team are best at. You don’t want to have to waste time fiddling with settings every time you need to create a report. In fact, you don’t even want to have to remember that it’s time to create a report. The right white label SEO reporting tool will automatically do this for you, sending an up-to-date report to each client on a schedule that works for you, whether that’s weekly, monthly, or quarterly.
Integration with your other tools
Whatever other tools you use to deliver winning local SEO strategies for your clients, integrating them with your white label SEO reporting tool will make your life easier. That’s because a report is only as good as the data going into it, so if you can integrate data sources, the report will be of maximal value. Look for integrations with things like Google Analytics, Google Search Console, local listing builders, and other SEO tools your agency uses.
Client-facing dashboard
A client-facing white-label SEO dashboard gives your clients a real-time view of their SEO progress. This means that they can log in at any time and see how their website is performing, if their NAP data is accurate and up to date across all their listings, and more. Trust us, they’ll appreciate being able to get real-time data in between scheduled reports.
Tips for creating powerful white label SEO reports for your clients
Don’t worry: with the right tool, you don’t have to put too much work into creating a great SEO report for your clients, since most of the heavy lifting will be done for you. Still, it’s a good idea to keep these points in mind to make sure that your clients are wowed each time a report comes in.
1. Define the report's purpose and audience
Before you start creating the white label SEO report template for a new client, it's important to define its purpose and audience, since these can differ substantially from one local SMB to the next.
What information do your clients need or want to see? Are they technical and savvy when it comes to SEO, or non-technical and interested in the big picture? Knowing who will receive each report can help you craft one that is tailored to their needs and preferences, while still conveying useful information and providing proof of work for your agency’s activities.
2. Use a professional reporting tool
This one is a no-brainer: a professional white label SEO reports generator is your agency’s secret weapon when it comes to handling reporting effectively, efficiently, within budget, and at scale. Vendasta’s Local SEO Pro is up to the task, thanks to its super-granular reporting search grid and heat map data. Clients can see data at a hyper-local level, which is particularly important if they’re trying to reach to the top of the SERPs in those juicy “near me” searches.
3. Customize the report with your branding
Before making that report go live, make sure you first customize it with your agency’s branding. This looks extra-professional, and makes it appear like it was created in-house. The more your marketing materials, business communications, and other collateral reflect your brand, the more recognizable it will become.
4. Include clear and concise information
When creating your white label SEO report, you should try to strike a balance between information and brevity. Yes, you should provide lots of valuable SEO reporting insights that your client can understand, but you don’t want to bog them down with endless hard-to-understand figures. Use charts, graphs, and other data visualization tools to make the information digestible at a glance, and remember that you don’t have to include every last piece of available data in your report.
5. Highlight key successes and areas for improvement
Local SEO is a game of continuous improvement, and your reporting should reflect that. Include sections that highlight your client’s successes as well as areas for improvement. These can be a useful jump-off point for selling additional digital marketing services or making adjustments to their current local SEO strategy to maximize their online reputation, discoverability, and traffic. Either way, the point is to demonstrate that even when things are going well, your agency is future-oriented, and always thinking of the next steps needed to make your clients succeed.
