How to become the ultimate local SEO reseller

Key takeaways

  • Find your niche in the SEO industry to differentiate yourself from other local SEO resellers.
  • Recognize that every SEO campaign is different, and tailor your services accordingly.
  • Use case studies, testimonials, and speaking events to establish your credibility and attract new clients.

If you're eager to kick-start your journey in the SEO industry, becoming a local SEO reseller could be your winning strategy. Reselling white-label local SEO services through specialized programs can help you embark on this venture without the need to invest heavily in infrastructure or expertise. It's a smart way to expand your service offerings and bolster your revenue streams.

Become a trusted expert to your clients in the field of local SEO. Download “How to conquer local search engine optimization (SEO): The comprehensive guide” right now.

Keep in mind that every SEO audit and campaign is unique, and as a local SEO reseller, finding your niche is key to success. This may involve specializing in a particular industry or geographic location, or delivering specific local SEO reseller services. Carving out your niche means you'll distinguish yourself from the competition and attract clients seeking precisely the services you offer.

What are local SEO reseller programs?

A local SEO reseller program is a type of partnership offered by providers of SEO-related SaaS technology and services. They offer their products and services for resale much like a white-label manufacturer of any other widget like, say cereal. In the cereal example, brand purchase the white-labeled product, brand it, and resell it as their own. Similarly, when it comes to white-label local SEO services and solutions, agencies can offer local SEO to their clients at scale under their own brand, while the actual delivery of services happens behind the scenes by the reseller program provider.

Choosing the right reseller program

The success of your white-label local SEO program depends heavily on the quality of the provider you choose. Your agency’s reputation hinges on how well they can deliver local SEO solutions that hit the mark and meet or exceed your standards.

To zero in on the local SEO reseller programs that will help you scale your agency without unnecessary headaches, it’s all about digging into their reputation. Do they have a track record of delivering meaningful results for their clients? Do they have the long-term partnerships to back up their claims? And, just as importantly, do they offer a broad suite of white-label services? Even if you’re just looking for white-label local SEO services for now, it’s best if your local SEO reseller provider will be able to meet your other needs down the line as you expand your agency’s roster of solutions.

Your partner should also offer tools that make it easier for you to land new clients and manage them over time, like customizable reports and easy to use dashboards.

Getting the most out of your reseller program

To effectively leverage a local SEO reseller program, you should adopt the following strategies:

  • Educate yourself about local SEO best practices, like the importance of NAP consistency and Google Business Profile optimization, to ensure you can provide knowledgeable advice to your clients.
  • Integrate your new white-label services into your existing offerings, so your clients have a one-stop-shop experience when looking for digital marketing solutions.
  • Regularly review and analyze the progress of your local SEO campaigns with your reseller partner, identifying opportunities for improvement and adjusting strategies as needed.
  • Capitalize on the expertise of your partner for more advanced tactics, including Google Maps SEO and local listing data collection, to provide the best possible results for your clients.
  • Continually update your knowledge and stay informed about the latest trends and techniques in local search strategies to remain competitive and provide the most effective services to your clients. Just because you aren’t directly delivering the services yourself, doesn’t mean you shouldn’t be highly knowledgeable when discussing local SEO with your clients.

1. Find your niche

The key to finding and specializing in a niche for your local SEO services. This involves identifying specific industries or geographic areas where you can excel. By doing this, you can tailor your services to meet the unique needs of your clients and differentiate yourself from competitors.

There are two primary approaches to finding your niche:

  • Leveraging existing clients: If you already have a strong presence in certain industries or geographic areas due to your current clients, consider focusing your local SEO services on those areas. You can use your existing relationships to generate new business.
  • Research and identify underserved areas: Another approach is to research and identify industries or geographic areas that have a high demand for local SEO services but relatively few providers. Tools like Google Trends can help pinpoint popular search terms in different areas, allowing you to identify opportunities.

 
Once you've pinpointed your niche, it's time to master it. Stay current with industry trends and best practices, while also nurturing relationships with influencers and thought leaders in your chosen field. When you establish expertise, you can position yourself as a trusted advisor to your clients and set yourself apart from other local SEO resellers.

Related topics: How Google local listings information is collected and sourced

2. Recognize that every SEO campaign is different

While the tasks that go into an SEO campaign are relatively similar across the board, the ultimate goal of each campaign is distinctly its own. This means that you need to customize your local search strategy to meet the unique needs of each client.

To create a successful local SEO campaign, customization is key. Here are some things to keep in mind when making each local SEO campaign unique:

  • Have unique goals: Understand that each campaign has distinct goals. Customize your local search strategy to meet each client's specific needs.
  • Incorporate and research local keywords: Focus on local keywords mentioning the location, local map packs, and business directories. This boosts local search rankings and attracts local customers.
  • Perform a website analysis: Before implementing a local SEO strategy, thoroughly assess your client's website. This helps you create a detailed local SEO checklist while giving you a better understanding to make smarter decisions. Choosing the right local search keywords is crucial for desired results.
  • Stay updated with SEO trends: SEO is ever-evolving. What worked for one client in the past may not work for another today. Keep up with the latest local SEO trends and strategies to provide your clients with the best possible local SEO services.

3. Use case studies and testimonials

When it comes to local SEO reseller services, potential clients want to know that they can trust you to deliver results. To establish trust and showcase the value of your local SEO reseller services, consider using case studies and testimonials:

  • Case Studies: These real-life examples demonstrate how your services improved other businesses' online presence and revenue. Use tables, bullet points, and bold text to highlight key metrics for easy understanding.
  • Testimonials: Positive feedback from satisfied clients builds confidence in potential clients. It shows that others had good experiences with your services.

 
Ensure that your case studies and testimonials are relevant to your potential clients' needs. For instance, if you target dog trainers, use a case study about improving a dog trainer's local search rankings and website traffic.

Overall, leveraging case studies and testimonials is a powerful method to showcase the worth of your local SEO reseller services and establish trust with potential clients.

4. Attend speaking events and meetups

When attending speaking events and meetups, come prepared with business cards and a clear elevator pitch. This will help you make a lasting impression on potential clients and partners.

In addition to attending events, consider speaking at them as well. This can help you establish yourself as an expert in the field and attract new clients to your business.

Some popular speaking events and meetups for local SEO resellers include:

  • Local SEO meetups
  • Digital marketing conferences
  • Business networking events
  • Your local chamber of commerce

 
Attending speaking events and meetups is a great way to connect with local business owners and build your network. You can learn from other local SEO resellers, gain valuable insights into the industry, and refine your approach to stay ahead of rivals.

5. Get busy on LinkedIn

To begin on LinkedIn, set up a comprehensive business profile that highlights your company's skills and experience in local SEO. Optimize it for search engines by using keywords related to your niche, and include a professional logo and a compelling summary.

Once your business profile is ready, start sharing content that resonates with your target audience. Share blog posts, articles, infographics, and videos that provide value. Don't forget to add your own insights to each piece to showcase your personal expertise.

Engagement is key on LinkedIn. Join groups related to local SEO, participate in discussions, share your knowledge, and ask questions. Connect with other professionals in your industry and send personalized messages to start building valuable relationships.

LinkedIn is a valuable tool for local SEO resellers aiming to establish themselves as experts. With a complete business page that adheres to LinkedIn’s best practices, relevant content sharing, and active engagement, you can attract potential clients and solidify your reputation as a trusted local SEO provider.

6. Partner with other businesses

As a local SEO reseller, teaming up with agencies specializing in web design, social media management, or content creation allows you to create a one-stop shop for your clients, fulfilling all their digital marketing needs effortlessly.

These partnerships enable you to explore untapped markets and engage with diverse audiences. For instance, if your expertise lies in SEO near-me services for small businesses, joining forces with a larger agency serving enterprise clients can grant you access to a new customer base and exposure to more extensive projects and budgets.

To ensure smooth collaboration with other businesses, make sure to follow these guidelines:

Establish clear roles and responsibilities:

  1. Define project scopes, clearly outlining the specific tasks and objectives.
  2. Set timelines to ensure that all parties are aware of project deadlines.
  3. Determine deliverables, specifying what each party is responsible for delivering.
  4. Foster mutual agreement on terms and conditions to create a solid foundation for collaboration.

Prioritize regular and transparent communication

  1. Maintain open channels of communication to prevent misunderstandings.
  2. Provide updates on project progress and any potential issues promptly.
  3. Address concerns and questions promptly to keep projects on track.
  4. High-revenue projects benefit greatly from clear and consistent communication.

Learn and share best practices

  1. Partner with experts from various domains to get valuable learning opportunities.
  2. Gain fresh insights and perspectives by collaborating with professionals in different fields.
  3. Apply these insights to enhance your own services and processes.
  4. Continue learning and improvement to maintain a competitive edge.

Build enduring relationships

  1. Foster long-term partnerships to nurture future collaborations and referrals.
  2. Cultivate strong connections with your partners to foster trust and reliability.
  3. Networking within your industry can create a supportive community.
  4. These relationships contribute to the growth and success of your business.

Achieve more through collective effort and collaboration

  1. Partner with other businesses as a strategic move for yourself as a local SEO reseller.
  2. Leverage your partnership by expanding and offering a broader range of services.

 
Partnering with other businesses represents a savvy strategy for local SEO resellers looking to expand their horizons and deliver enhanced value to their clients. Through collective effort, you can achieve more than what's attainable alone, creating a win-win scenario for everyone involved.

7. Local SEO services you can start reselling today

If you're considering offering Local SEO services to your clients, Vendasta provides a range of options to explore. Here are some of Vendasta's services that you can consider reselling:

Say hello to Local SEO Pro

Vendasta’s Local SEO Pro is a powerful AI-powered local SEO software that offers insights, tools, and actionable metrics to help businesses improve their online visibility. This white-label local SEO service provides a range of features, including a local search grid with heat-map data, multiple platform syncing, AI-powered business profile refinement, and more.

Listing management

Vendasta's listing management services streamline the process of ensuring your clients' business listings are accurate and up-to-date. These white-label services meticulously maintain essential information like the business name, address, and phone number (NAP) across all pertinent directories and platforms. Utilizing Vendasta's Local SEO tool means you can significantly boost your clients' visibility in local search results, and our fully managed listing monitoring services help keep things that way.

Related topics: What is NAP in SEO and why it’s needed for Local SEO success

White-label web design

From improving site structure and loading speed to crafting keyword-rich content, our dedicated website design services are designed to enhance search engine rankings and drive more organic traffic to your client's websites. With our expertise in website optimization, you can provide your clients with the essential foundation for a successful SEO strategy.

Reputation management

Reputation management is a vital component of local SEO, and Vendasta offers robust solutions in this area as well. Through Vendasta's platform, you can effectively manage your clients' online presence, helping them maintain a positive online image. This involves tasks such as monitoring online reviews, responding to customer feedback, and promoting positive content to enhance their online presence.

Did you know?

We can perform reputation management services on your behalf. Resell white-label reputation management services that enhance your client’s brand. Outsource work to our expert team, save time, and grow your business.

Incorporating Vendasta's comprehensive suite of services into your offering can elevate your local SEO reselling business and provide clients with a holistic solution to enhance their online presence.

About the Author

Mary-Margaret Bennett is a Content Marketing Specialist at Vendasta, with a versatile background spanning business development, IT project management, and work as a writer and graphic designer across various industries. Outside of her professional endeavors, she enjoys birdwatching and crafting work for local art exhibitions.

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