sales strategy Archives - Page 2 of 3 - Vendasta Blog

March 9, 2018 | Scale

How A Traditional Media Company Adopted Digital: Conquering Change with John Jordan

John Jordan, McClatchy's former head of digital revenue, breaks down how a 150-year-old newspaper company switched its focus to include both traditional to digital media sales. Tune in weekly to the Conquer Local podcast to hear more insightful... Read More

Zachary Yuzdepski | 7 min read

February 26, 2018 | Sales

After the Sale: How to Conquer the Dreaded Follow-Up Appointment

Sit with George Leith as he breaks down how to handle the scariest call of all: the follow-up sales call. Tune in weekly to the Conquer Local podcast to hear more insightful strategies straight from the king of sales... Read More

Zachary Yuzdepski | 8 min read

February 22, 2018 | Scale

Lessons from the Winter Olympics: Mediocre Won’t Result in a Podium Finish

Marketing agencies can learn a lot from the viral appearance of halfpipe athlete Elizabeth Swaney at the 2018 PyeongChang Winter Olympics. A one-trick strategy may get you business, but you need more than a mediocre performance to win loyal fans and... Read More

Dani Mario | 4 min read

February 7, 2018 | Sales

How 411.ca Found Success Shifting From Directory to Digital with MRR and Consultative Sales

Welcome to the new age of advertising, where digital is eating up a continually larger share of the pie and massive sales organizations are undergoing foundational shifts to match the new landscape. 411.ca is one of those organizations,...

Dew Smith | 11 min read

January 8, 2018 | Sales

How to Slash Your Customer Acquisition Cost

Every agency, media company, broadcast station, and reseller faces a growing list of challenges that keeps them from selling products and services to local businesses successfully. One of the chief problems is the high cost of acquiring new...

Dew Smith | 20 min read

December 18, 2017 | Sales

How to Cross-Sell and Upsell Your Clients With Email Marketing

Have you ever walked into a car dealership looking for a sensible, used sedan only to be persuaded into test-driving a Ferrari? Or visited a Foot Locker to look at running shoes, but walked out with the shoes, plus new shorts, a neon top, wrist and...

Patrick Liddy | 5 min read

October 31, 2017 | Ecommerce

Live Chat Lead Generation: A Tale of Marketing Triumph

A brief synopsis of how this blog came to be As a millennial, the OG live chat will always be MSN. With its super cool emoticons and abbreviations, it was everyone's favorite after-school activity. BRB, reminiscing. I still partake in live chats...

Jordan Bonkowski | 7 min read

October 3, 2017 | Ecommerce

How I Learned to Stop Worrying and Love the Landing Page (and Their Best Practices)

Are your landing pages conversion machines, or bounce-rate rockets? No matter how valuable your content offer, or how well-crafted your ad copy is, it's your landing page that sits between you and new leads. That means that if your landing pages...

Akshay Chauhan | 11 min read

August 25, 2017 | Scale

Learn How to Increase Your Company Revenue With A White-Label Agency

You're not Superman. No matter how many tasks you can juggle on a day to day basis, nor how many hats you successfully fit on your head at the office, you can't do everything. I mean, nobody can. Scaling is a universal issue—no matter the size of...

Dew Smith | 10 min read

August 16, 2017 | Sales

Call Tracking for Conversions: Why Call Tracking Improves Client Conversions

The following is a guest post by John Taylor from Fone Dynamics. Call tracking ought to be a part of your marketing strategy, as it has the potential to help your business track incoming and outgoing phone calls back to specific marketing...

John Taylor | 3 min read

August 4, 2017 | Sales

Sales Leads Management: Become the Pipeline Plumber

I’m sure you’ve all heard of the sales pipeline—I mean it’s the spine of sales leads management—but if you haven’t, here’s the basic rundown. A sales lead is a sales prospect, or in TechTarget’s terms, an “individual or organization that expresses...

Dew Smith | 11 min read

July 25, 2017 | Sales

How to Motivate Your Sales Team: Vendasta Style

While they are definitely the best-dressed department in the company, don’t let their charming smiles fool you—sales is tough. High quotas, difficult clients and a sales manager that is always pushing for more are all reasons for that tie to start...

Taylor Galipeau | 8 min read

June 5, 2017 | Sales

Cracking Local – Social Selling with Samantha McKenna

When it comes to sales prospecting and social selling it’s beginning to feel like good old fashioned email is in the midst of a late career renaissance. While those of us in the industry trend towards getting all abuzz over the newest flavour of...

Reilly Forbes | 4 min read

March 22, 2017 | Scale

How Buyers Choose Vendors: Top 5 Selection Criteria

The following post is a guest post by Ottomatias Peura from Leadfeeder. Understanding how buyers choose vendors, and placing yourself in the buyer’s seat is a great way to gain insight into the best tactics for nurturing and pitching. There’s...

Ottomatias Peura | 6 min read

March 16, 2017 | Marketing

[Template] Build Your Own Buyer Persona: What, Why and How

If you want to reach your target markets with compelling, hyper-focused ads that amplify your lead gen efforts and increase your sales, then I have two words for you—buyer persona. Here’s the what, why, how (and who) of building your business’...

Dew Smith | 4 min read

March 2, 2017 | Product News

Top 10 VendastaCon Highlights for Digital Marketing in 2017

For a few days in January, the best and brightest in digital marketing descended on Austin Texas for the very first conference hosted by Vendasta. With “conquer local” as the theme, the event consisted of keynotes, breakouts, panels, parties and...

Reilly Forbes | 6 min read

February 14, 2017 | Scale

Innovation’s Key Driver: Speed to Market

If you had to pick, which factor would you say is more important as an agency: innovation or speed to market? Here’s the thing: it doesn’t matter how innovative or great a new product you’re going to offer is if you can’t get it to market before...

Dew Smith | 5 min read

December 8, 2016 | Sales

Sales Skill Arsenal: 3 Life Lessons From Working in Sales

After many months at Vendasta, I’ve added many “weapons” to my sales skill arsenal. From working as a Sales Development Representative at Vendasta for several months, to my current role as a Partner Success Manager, it’s fair to say I’ve learned a...

Nelson Vo | 4 min read

November 24, 2016 | Sales

Mastering Revenue Projections with the 7 Right Questions

Sales revenue projections are vital for any business. Revenue projections are the thermometer of how you run your company, and the difference between an accurate and inaccurate projection is the difference between your company thriving and going...

Dew Smith | 10 min read

November 7, 2016 | Sales

The 8 Easy Steps to Start Selling! | Marketplace Mondays

This week’s Marketplace blog is going to be much prettier and full of pictures, I promise! Now that I’ve blogged about what Marketplace means to you, the Vendasta partner, your salespeople and (arguably, most importantly) your customer—it’s time...

Amy Gill | 2 min read

October 31, 2016 | Sales

How to Get Customers to Buy! | Marketplace Mondays

We’ve talked about what Marketplace means to Vendasta’s partners, and how it helps your salespeople learn about new solutions and close deals faster. Now, I want to walk you through exactly how Marketplace puts the products and services of your...

Amy Gill | 4 min read

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