Vendasta / Reputation / Reputation Management / Listing Visibility

Online Local Listing Management for Businesses

What is listing management and how does it help local businesses?

Listing management is making sure that customers can find the right information about a business online. Correct and consistent listings across directories, review sites and social networks is crucial in reputation management and local SEO.

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The more accurate and consistent a business’s listing or local citations are on sites like Yellowpages.com, Yelp, TravelAdvisor and others, the higher on Google it will place in their map listings. Fixing these listings is a minor chore with a major impact. The first Google result gets 53% of clicks, while the second receives only 15%.1

Whether or not a business is listed consistently on web directories, review sites and social networks will have a major impact on its local map rankings. Most business owners aren’t aware of how many websites they’re listed on, and it’s common that these directories don’t provide customers with accurate information. Learn more about why local citations are important for SEO here.

Monitor up to 90+ directories and industry review sites

Reputation Management monitors a majority of online directories, review sites and social networks. Sources are specific to the business’s category, so whether your clients are restaurants on UrbanSpoon or car dealerships on DealerRater, they’ll be sure to get the data they’re looking for.

With 85% of consumers having searched for a business online at least once in the past year,2 it’s clear that local businesses need to be listed correctly and consistently online. Vendasta’s Reputation Management solution makes it easy to:

 

  • Check listings across the web and correct for inconsistencies
  • Ensure that a business is listed on the places where their customers are looking
  • Receive alerts and reminders to deal with missing and incorrect listings
  • Climb local search rank with improving the consistency of data

Note: Some of our competitors claim they look at 100+ directory and review sources. A lot of these sites, however, have duplicated information, so businesses end up getting the same listings multiple times. By tracking core review sites and de-duplicating multiple finds, we deliver local businesses key information without the confusion.

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