| Oct 26, 2023 | | 8 min read

How to create and sell white label SEO packages


Key takeaways

  • White label SEO packages allow agencies to offer SEO services under their own brand name without doing the work themselves.
  • Offering SEO services can help agencies add value to their existing clients and attract new ones.
  • Understanding what white label SEO packages are, how they work, and the benefits they offer is important when considering adding them to your service offerings.

White label SEO packages can be a great way to add value for your existing clients and attract new ones. By offering these services, you can help your clients improve their search engine rankings and drive more traffic to their websites. This can lead to increased sales and revenue for your clients, which can in turn lead to happier clients and more business for you.

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When considering white label SEO packages, it's important to understand what they are, how they work, and the benefits they offer. In the following sections, we'll dive into these topics in more detail.

What are white label SEO packages?

If you're running a digital marketing agency and you’re looking to expand your services, white label SEO packages could be the solution you need. This service allows you to outsource your clients' SEO campaigns to a third-party provider. This provider will handle all aspects of the campaign, from keyword research to on-page optimization and link building, under your brand name.

White label SEO packages are designed to be resold, which means they're customizable and flexible enough to fit your clients' needs. These packages can include a variety of services, such as website audits, technical on-page optimization, keyword research, natural blog outreach, monthly SEO hygiene, and rank-building activities. You can choose the package that best fits your clients' needs and budget, and then resell SEO at a markup.

One of the key benefits of white label SEO packages is that they allow you to offer comprehensive SEO services to your clients without the need for an in-house team or extensive resources. By partnering with a reputable white label SEO provider, you can tap into professional expertise and access a wide range of SEO services that you might not be able to provide on your own. This can help you expand your service offerings, increase revenue, and build a stronger relationship with your clients.

Benefits of selling white label SEO packages

White label SEO packages offer a range of benefits for digital marketing agencies looking to outsource their SEO needs.

1. Cost-effective

One of the biggest benefits of white label SEO packages is that they offer a cost-effective solution for agencies. Outsourcing SEO services to a third-party provider is generally less expensive than hiring a full-time in-house team. This is especially true for small and medium-sized agencies that may not have the budget to hire a dedicated SEO team. With a white label SEO package, you can access the expertise and resources of an external team without the overhead costs of hiring additional staff or investing in expensive SEO tools and software.

2. Scalable

White label SEO packages also offer scalability, which is important for agencies that want to grow and expand their services. With a white label SEO provider, you can easily scale your SEO services up or down depending on your clients' needs and your business goals. This means that you can take on more clients and increase your revenue without having to worry about managing an in-house team or investing in additional resources.

3. Expertise and quality

White label SEO providers are experts in their field, which means that you can expect high-quality services and results. These providers have the knowledge, skills, and experience to handle a wide range of SEO tasks, from keyword research and on-page optimization to link building and content creation. By partnering with a white label SEO provider, you can access this expertise and ensure that your clients are getting the best possible SEO services.

4. Brand building

Finally, white label SEO packages can help you build your brand and reputation. By partnering with a reputable service provider, you can offer high-quality SEO services to your clients under your own brand name. This helps build trust and credibility with your clients, which can lead to repeat business and referrals. Additionally, by offering a range of digital marketing services, including SEO, you can position your business as a one-stop-shop for all of your clients' marketing needs.

Components of creating white label SEO packages

When it comes to white label SEO packages, there are several components that you should expect to see included. These components are designed to improve your clients' website ranking and visibility on search engines.

Here are the most common components of white label SEO packages:

1. Keyword research

Keyword research is the foundation of any successful SEO campaign. It involves identifying the most relevant and profitable keywords for your clients' business or campaign, and optimizing their website content to target those keywords. Keyword research includes analyzing search volumes, competition, and relevancy of the keywords. Keyword research is an ongoing process, as trends and search behavior changes over time.

2. On-page SEO

On-page SEO involves optimizing the website structure, content, and meta tags to make it more search engine friendly. This includes optimizing title tags, meta descriptions, header tags, and image alt tags. On-page optimization also includes improving website speed, mobile responsiveness, and user experience.

3. Link building

Link building is the process of acquiring backlinks from other websites to your clients' website. Backlinks are one of the most important ranking factors for search engines, as they indicate the authority and relevance of the website. Link building involves outreach to other websites, creating high-quality content, and building relationships with influencers and webmasters.

4. Content creation

Content creation is an essential part of any SEO campaign. It involves creating high-quality, unique, and engaging content that resonates with your clients' target audience. Content creation should include content for blog posts, articles, infographics, videos, and other types of media.

How to sell white label SEO packages to clients

If you're looking to sell white label SEO packages to clients, there are a few things you should keep in mind. In this section, we'll go over some key strategies for successful selling:

Understand your client's needs

Before you can sell a white label SEO package to a client, you need to understand their needs. This means conducting a thorough analysis of their website and online presence, as well as their industry and target audience. Once you have a clear understanding of their needs, you can tailor your packages to meet those needs.

Know how to conduct local SEO audits

One of the most important aspects of selling white label SEO packages to clients is conducting local SEO audits. This involves analyzing your client's website and online presence to identify areas where they can improve their local SEO. By conducting a thorough local SEO audit, you can provide your client with a clear roadmap for improving their online presence and increasing their visibility in local search results.

Build your authority in local SEO

To successfully sell white label SEO packages to clients, you need to establish yourself as an authority in local SEO. This means staying up-to-date with the latest trends and best practices in local SEO, as well as building a strong portfolio of successful local SEO campaigns. By demonstrating your expertise in local SEO, you can build trust with potential clients and increase your chances of closing the sale.

Maintain competitive package pricing

When selling white label SEO packages to clients, it's important to maintain competitive package pricing. This means offering packages that are priced competitively compared to other SEO providers in your area. However, it's also important to ensure that your packages provide real value to your clients and are tailored to meet their specific needs.

Bundle other services together

Finally, one effective strategy for selling white label SEO packages to clients is to bundle other services together. For example, you could offer a package that includes both local SEO and social media marketing services. By bundling services together, you can provide your clients with a more comprehensive solution and increase the overall value of your white label SEO packages.

Potential challenges and solutions

When it comes to offering white label SEO packages, there are several potential challenges that you may face. That said, with proper planning and execution, these challenges can be easily overcome.

Challenge: Lack of expertise

One of the biggest challenges that you may face is a lack of expertise in the SEO field. As a reseller, you may not have the necessary skills or knowledge to provide comprehensive SEO services to your clients.

Solution: Partner with an experienced provider

To overcome this challenge, you can partner with an experienced white label SEO provider. By working with a provider who has a proven track record of success, you can offer high-quality SEO services to your clients without having to invest in building an in-house team.

Challenge: Communication issues

Another potential challenge that you may face is communication issues. As a reseller, you may find it difficult to communicate effectively with your clients and the SEO provider.

Solution: Establish clear communication channels

To overcome this challenge, it is essential to establish clear communication channels between you, your clients, and the SEO provider. You should ensure that everyone is on the same page regarding the scope of work, timelines, and deliverables. Regular check-ins and progress reports can also help to keep everyone informed and on track.

Challenge: Maintaining quality standards

Maintaining quality standards can be a challenge when offering white label SEO services. As a reseller, you are relying on the SEO provider to deliver high-quality services to your clients.

Solution: Set clear quality standards

To overcome this challenge, it is crucial to set clear quality standards with the SEO provider. You should establish specific guidelines for the work that needs to be done and the level of quality that is expected. Regular quality checks can also help to ensure that the work meets your standards.

By being aware of these potential challenges and implementing the appropriate solutions, you can successfully offer white label SEO services to your clients.

About the Author

Lawrence Dy is the SEO Strategy Manager at Vendasta. His career spans from starting as a Jr. Copywriter in the automotive industry to becoming a Senior Editorial Content Manager in various digital marketing niches. Outside of work, Lawrence moonlights as a music producer/beatmaker and spends time with friends and family.

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