Working real estate is kind of like hiking. It’s sure to make you break a sweat, there will be ups and downs, highs and lows, but sometimes, you find some of the most beautiful views in the world. BUT, you may also get mauled by a bear in the process... This is why it is crucial that real estate agents and agencies leverage key online real estate directories so that they can generate as many sales as possible in their respective markets.

But where do I even start?

Don’t fear my friend, we’ve taken the liberty of compiling the top 10 listing services in North America. Organized based on their 2019 US Alexa rankings, these 10 directories are sure to save you time, deliver real traffic, and drive up that magical ROI figure.

Top 10 Online Real Estate Directories Table

No. Directory Name 2019 US Alexa Ranking Moz Domain Authority
1 Zillow 41 91
2 Realtor.com 161 69
3 Trulia 220 88
4 LoopNet 944 73
5 HotPads 1,691 66
6 Homes.com 3,176 80
7 Movoto 3,938 72
8 LandWatch 5,243 59
9 LANDFLIP 43,552 53
10 Homes and Land 44,258 69

Top 10 Online Real Estate Directories List

1. Zillow

Launched in 2006, Zillow is the market-leading real estate and rental marketplace for consumers who are either looking to buy, rent, sell, shop mortgages, or find an agent. Zillow has also been favored for its user experience, offering easy to use searching, massive agent functionality, and great mobile friendliness.

Alexa Rank: 41

Moz Domain Authority: 91

Cost: Free for homeowners, real estate professionals pay a fee

Why Real Estate Businesses Should List on Zillow

Zillow is THE local business directory for real estate agents. With 25 million US visitors a month and a database consisting of more than 110 million homes, Zillow has become the industry standard for real estate listings. In fact, a 2016 Statista report demonstrated that Zillow, Realtor.com. And Trulia.com accounted for 48.1% of the entire real estate web market based on user traffic. If you are a real estate agent or agency, you need to be taking advantage of these crucial platforms.

But there’s more. Zillow also has “Zestimate,” a tool that uses proprietary technology to estimate the value of homes. Naturally, this is not an official appraisal, but it does provide a strong starting point for real estate professionals that are looking to quickly gauge the market value of a home or property.

2. Realtor.com

Realtor.com is the official consumer website of the National Association of Realtors, and was one of the pioneers in the digital real estate space. Whether you’re in the market for homes, land, or rentals, this site is a must.

The argument could be made that the site’s emphasis on real estate functionality should earn it a number one spot on this list, but I just couldn’t do that to Alexa...

Alexa Rank: 161

Moz Domain Authority: 69

Cost: Free

Why Real Estate Businesses Should List on Realtor.com

With cost out of the equation, and a heavy emphasis placed on fostering the connections between buyers and realtors, Realtor.com is an obvious choice. Supplement this with the 800+ listing services that Realtor.com has relationships with, and the fact that realtors using the site are mandated by the National Association of Realtors (NAR’s) ethical code of conduct, and you have one h*ll of a platform—unless you’re an unethical realtor, of course.

realtor.com

In terms of key functionalities, Realtor.com enables users to uncover detailed overviews of local housing markets, analyze market trends, discover top realtors in the market (hopefully you’re one of em ;), access mortgage calculators, and a suite of other user services.

3. Trulia

“It’s our mission to build a more neighborly world.”

Trusted by the New York Times, CNNMoney.com, and the Wall Street Journal, Trulia is one of the market leaders for home buyers, realtors, and brokers. Trulia has become popularized for the platform’s ability to go beyond typical listings to also collect insights on neighborhoods and communities so that buyers can be that much more confident in their purchases.

trulia

Alexa Rank: 220

Moz Domain Authority: 88

Cost: Free for homeowners, agents and brokers pay a fee

Why Real Estate Businesses Should List on Trulia

Trulia is another of what might be considered the “Big 3” of the digital real estate directory market. With market exposure of 51 million serious home buyers and sellers, and 70% of those same users buying or selling annually—Trulia is a great partner for those in the real estate business.

Furthermore, Trulia offers a paid directory for agents and brokers to leverage, as well as a built in chat functionality so that agents and prospective buyers can connect directly, instantly.

4. LoopNet

Owned by data giant CoStar, LoopNet is a more specialized real estate web platform that focuses on the market for commercial real estate. If you’re either buying or selling property in the office, industrial, or retail markets, LoopNet should be one of your first stops.

loopnet

Alexa Rank: 944

Moz Domain Authority: 73

Cost: Pay per listing structure, starting at $69.95/month for one premium listing

Why Real Estate Businesses Should List on LoopNet

With 5 million unique monthly visits and 500 thousand available listings across 425 billion in total property for sale—I can think of about 425 billion reasons why agents and agencies need to be leveraging this platform.

With the help of HD video creation studios, email campaigning functionality, the ability to create digital flyers and brochures, custom property sites, and CoStar fueled data analytics; searchers can truly experience the properties that you’re selling. Sellers also have access to powerful promotional tools on a Diamond, Platinum, Gold, and Premium tier system.

5. HotPads

Acquired by Zillow Group, HotPads is kind of like the hip, new era edition of the Trulia’s of this list (just look at the name). Much like it’s predecessors, HotPads is a database of residential properties for sale and rent. Things get a little more creative in the way that the platform scores various properties based on their “freshness” and photo counts. Also, multi-tier filter functionality allows searchers to narrow their search with ease.

Alexa Rank: 1,691

Moz Domain Authority: 66

Cost: Free

Why Real Estate Businesses Should List on HotPads

As an agent, HotPads offers you a unique opportunity to appeal to a younger target market. With powerful Google Maps based home and apartment search capabilities, HotPads is the optimal place to list properties in urban centers across the United States.

hotpads

6. Homes.com

Homes.com was built with the vision that it could be the complete end-to-end platform for property buyers and sellers to interact. From search and research, to contacting a mortgage broker for financing, to finding the perfect agent to facilitate the transaction—Homes.com is a one-stop-shop.

Alexa Rank: 3,176

Moz Domain Authority: 80

Cost: Free to use with paid advertising options

Why Real Estate Businesses Should List on Homes.com

854,027 real estate agents are already listed on this site. With ability to build seller profiles and aggregate all properties for sale, realtors can easily be found and contacted by prospects in their local markets. Oh, and the 3 million listings that are currently live on Homes.com is nothing to scoff at either. With intelligent payment calculators, a “home value” search function, and new tools such as “Snap & Search,” your listings can be found in virtually every way possible.

homes.com

This platform also offers competitive pricing for agents and brokers that are looking to run paid ads. With a variety of different options such as “local connect,” prospects can reach out to you directly to answer key questions and guide them towards the perfect purchase for their needs.

7. Movoto

In similar fashion to Trulia, Movoto is a platform that prides itself in offering more than just a listing service. By offering additional demographic information including nearby schools, neighborhood insights and market trends, the platform generates a holistic picture of each listing.

Alexa Rank: 3,938

Moz Domain Authority: 72

Cost: Movoto agent certification required

Why Real Estate Businesses Should List on Movoto

Movoto is a platform that was built with the real estate agent in mind. Their mandate is “... to provide agents and brokers with unmatched technology, lead generation, and marketing support, as well as provide the most comprehensive search and market research technology to home buyers and sellers. ”

movoto

Having already helped 100 million people search for homes, and having facilitated 31,000 property sales, Movoto is quickly becoming a leader in the real estate technology sector. Unlike the Golden State Warriors, this a bandwagon that you definitely want to jump on.

8. LandWatch

The emphasis of this list has been quite heavily surrounding services for urban centers, but if you are looking to sell/buy property in a rural market, LandWatch is the platform for you. LandWatch also has services geared specifically towards auctions and developers.

landwatch

Alexa Rank: 5,243

Moz Domain Authority: 59

Cost: Free for homeowners, real estate professionals pay a fee

Why Real Estate Businesses Should List on LandWatch

As the online leader in rural properties such as: hunting lands, timberland, farms, ranches, development sites, or other rural investment purposes; LandWatch is a must if you are selling in the rural market of the United States.

9. LANDFLIP

Since 2004, LANDFLIP has grown into one of the most popular land marketing platforms on the web, biting at the heels of its competitor above^. LANDFLIP has been designed with a true marketplace mentality with the launch of the “LANDFLIP NETWORK,” comprised of categories pertaining to each of it’s key service markets, such as: FARMFLIP.com, RANCHFLIP.com, etc.

landflip

Alexa Rank: 43,552

Moz Domain Authority: 53

Cost: Free for buyers, 3 subscription tiers for listing users

Why Real Estate Businesses Should List on LANDFLIP

Although LANDFLIP has yet to garner the same caliber of recognition as LandWatch, this up-and comer has a very friendly user interface and is sure to be a major market holder in the years to come.

LANDFLIP also boasts a much more competitive pricing structure than its predecessors which is a great opportunity for agents and agencies that don’t want to be breaking the bank on their listings.

10. Homes and Land

Originally founded as a magazine, Homes and Land grew and diversified out of its roots into a complete platform for buyers, sellers and agents. Although the magazine remains alive alongside the site’s RealTips functionality for home advice, the core functionality of the site has shifted to real estate listing.

homes and land

Alexa Rank: 44,258

Moz Domain Authority: 69

Cost: Free for homeowners, real estate professionals pay a fee

Why Real Estate Businesses Should List on Homes and Land

As the first company in the world to post property listings on the web, these folks know a thing or two about real estate marketing. The seller functionality of Homes and Land is designed to do four things for agents: generate leads, win listings, impress sellers, and build personal brands.

Perhaps the most appealing trait of the Homes and Land offering to the ability to leverage syndication services to get your listings featured in major publications such as the New York Times and The Washington Post. This listing distribution has collectively generated 150 million unique visitors for Homes and Land agents over the years.

 


 

Interested in learning about the top listing sites on the web across all industries?

Related Reading: The Top 100 Online Business Directories

Methodology (Alexa + Moz)

These real estate directories were selected and listed ordinally based on their respective ranks on Alexa’s top 500 sites on the web. Here are the specifics:

Alexa

By following the Alexa workflow of:

>> Competitive Analysis

>> Top Sites

>> By Category

>> Business

>> Real Estate

And then manually filtering the top results based on listing platforms, and cross referencing these with industry leading platforms like Tulia that were absent from the filter view, we were able to generate a comprehensive list of the top North American platforms for real estate agents and agencies.

Moz

Once the list was established, all sites were then measured based on their Moz Domain Authority.

moz domain authority

Domain Authority (DA) is a comparative measure developed by Moz that predicts how well a site will rank on search. These scores are based on a 100 point scale, with close to 100 representing a strong competitive advantage on organic search.

This is significant to agents and agencies because any site claiming that a listing on their site will translate to real SEO value and organic impressions may not be trustworthy, unless they’re leveraging additional SEO tools within their site to help boost your postings. But also, if it’s a free service—no harm in trying!

ForRent.com Case Study

online real estate directories case studyNow, what if your real estate business or directory wants to do more? What if you want to meet more client needs and diversify revenue streams?

ForRent.com is a more niche real estate site as it is specific to pairing renters with property owners/property managers and offers less agent/agency functionality. However, if it were to be included on our list, it’s Alexa 2019 rank of 7,224 would be enough to earn it a comfortable seat at 9th place.

Founded in 1982, ForRent.com helped property managers with their go-to-market strategies through providing diverse marketing and advertising services. In 2015, they sought to expand those services by adding listing and reputation management to their offerings, so that these property managers could keep their properties top of mind as the digital environment continued to evolve.

Why?

When researching apartments, 90% of consumers depend on online listings to help them make more informed decisions. ForRent.com recognized this unmet need that their property clients were facing, but they couldn’t address it alone. By partnering with Vendasta, a white-label solution provider, they were able to quickly add listing and reputation services all under their brand, and super-serve those key property owners in their database.

The solutions Vendasta provides has not only helped our business save time and money, but also provide differentiation in a crowded, competitive environment. The platform has enabled us to scale and improve our efficiencies for reputation management and listings management with an easy-to-use interface.

Erica Campbell Byrum

Assistant Vice President of Social Media, ForRent.com