Marketing is a numbers game: digital pros constantly experiment, refine, and iterate to boost key metrics, especially return on investment (ROI). Nowadays, boosting ROI is synonymous with using marketing automation to achieve better results, faster, and with fewer...
Generative AI marketing refers to using artificial intelligence solutions to create content, including images, videos, music, and text. In the current landscape, where businesses must consistently create and publish high-quality content to remain competitive with...
AI-powered customer relationship management solutions (CRMs) leverage machine learning, predictive analysis, and natural language processing—along with programming and training—to enhance the capability of CRMs. The benefits of AI CRM solutions include better customer...
Chances are, you used AI today in your everyday life or workflows. AI has become ingrained in common tasks. If you checked social media, ordered something off Amazon, or watched Netflix, you were involved in a process with built-in AI. With such technology becoming a...
Email is far from dead and remains one of the most cost-effective tools in the marketer’s toolbox. But thanks to AI, this tried-and-true engagement tool is getting a metaphorical facelift. With AI email marketing tools, you can better personalize content,...
