Marketing to Millennials: A Consumer Like No Other

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There’s a reason that the biggest brands across North America are obsessed with marketing to millennials. 75.4 million. That’s the number of people born between 1980 – 2000 that are currently living in the United States alone (Pew Research). This doesn’t even include the 9.5 million currently living in Canada (Environics) and the 13.8 million… Read More

Local Social Media Marketing SOS – Save Our Social!

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As a digital content creator with Vendasta, I’m essentially a social media ghost writer. In an average day, I write for anywhere from five to 30 small or medium businesses. In a week, I write over 300 social posts. In a month, our team of writers pumps out over 7000 posts for almost 600 businesses…. Read More

5 Instagram Tips to Turn You Into a Social Media Sensation

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We’ve given you Instragram tips before, and we’ll give them again. There’s a reason to this madness—trust us. 300 million—the number of people on Instagram every single day. Businesses are taking advantage of Instagram by using it as a resource to gain popularity and increase their customer base. In fact, top brands like Nike and… Read More

ROI Driven Marketing Reports with Google Data Studio

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Welcome back to the final installment of the Twelve Days of Google Series, where Google Data Studio rules all, and the reports matter! Before overwhelming you with all the juicy facts, stats and details, here’s a quick roadmap of the post so you can find exactly what you’re looking for: What is Google Data Studio?… Read More

Google Sheets vs. Excel: An Office Breakup Story

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When it comes to functionality in the Google Sheets vs. Excel battle, Google prevails. Sorry Microsoft Office fans, it may be time that you and your spreadsheet program have a little chat. I want to tell you how to make your breakup with Excel a little smoother, and fall in love with Google Sheets. I’m… Read More

Google Tag Manager For Business: The What, How and Why

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What is Google Tag Manager, and how can you use Google Tag Manager for business? If you’re asking yourself questions like this, you’ve come to the right place. Before we take the deep dive, here’s a map of what we’ll be discussing in this post so you can jump to whatever section is most helpful to… Read More

Guide To Using Search Console for SEO

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Search console is a free tool offered by Google to give you insights into, and help you manage, search listings for your website. Search listing management might seem like a small problem to tackle, but rest assured, we’re just scratching the surface of what you can do with this amazing tool. In this post, we’ll… Read More

Google Predictions for 2017: Your Minority Report

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Within the last two years, Google has rolled out several updates to their search algorithm—Mobilegeddon, Panda, Possum, Penguin to name a few. These updates deal with things like moving dropping images from search engine results page (SERP), empowering mobile friendly websites to improving how Google search assesses the quality of a page. These updates might… Read More

How to Rank for Featured Snippets In Plain English

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What are Featured Snippets? Featured snippets are the first small summary of information that appears in a box below the search box and above the top ranking organic search results. In other words, it is a direct answer to your question that appears in a little box above the Google Snack Pack. It is another… Read More

32 Fun Google Tricks for Convenience and Impressing People

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Google’s mission is to organize the world’s information and make it universally accessible and useful (Google). Since 1996, the search engine that started as BackRub has done just that. Can you think of any tool in your life more useful than Google? With their relentless focus on the user and creating a phenomenal user experience,… Read More