If your agency offers reputation management solutions for clients, you also know how important the role of listing management is. And if you've been in the business for a while, chances are you've come across Synup, a popular listing management software allowing you to easily manage your clients' citations across the web.
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However, despite its popularity, Synup may not be the best fit for every agency. Whether it's due to pricing, feature limitations, or simply personal preference, it's always good to have a few alternatives up your sleeve. In this article, we'll explore some top Synup alternatives for listing management software, so you can make an informed decision for your agency and your clients.
Table of Contents
- What is Synup?
- Why explore Synup alternatives?
- 12 Synup competitors that should be on your radar
- 1. Vendasta
- 2. Semrush
- 3. Yext
- 4. BrightLocal
- 5. Chatmeter
- 6. Birdeye
- 7. SOCi
- 8. Moz Local
- 9. Reputation
- 10. Marketing 360
- 11. Uberall CoreX
- 12. RetailTune
- Choosing a Synup alternative
- Evaluating Synup competitors
- Frequently asked questions
What is Synup?
Synup is a customer acquisition platform that offers a variety of products, or solutions, to help businesses grow their online presence. One of their key products is local listings management, which allows businesses to easily manage their citations across more than 200 different online directories, including Google, Facebook, and Yelp.
With Synup, businesses can keep their listings are accurate, consistent, and up-to-date to improve their search engine rankings and drive more website traffic. In addition to listings management, Synup also offers a range of other solutions, such as reputation management, local SEO, and analytics, to help businesses attract and retain more customers. Synup's platform offers agencies a range of tools to help grow clients’ online presence and improve their customer acquisition strategy.
Synup's features for local SEO include:
- Listings management: Easily manage your business information across over 200 online directories.
- Location management: Manage all your business locations from a single dashboard.
- Voice search optimizer: Optimize your listings for voice search, such as Siri, to attract more customers.
- User roles: Assign roles to team members and control their access to different features.
- Tags and folders: Organize locations by using tags and folders to make it easy for everyone to access the specific listings and locations they need.
- Mobile apps: Manage your listings on the go with Synup's mobile apps for iOS and Android.
- Profile Analytics: Track important analytics like visitors and interactions, and use this data to optimize listings for improved conversion rates.
- Revenue Calculator: Understand the ROI of a business’s ecosystem of listings, and show progress over time.
- Rankings Analytics: Monitor SEO rankings and identify high-performing and low-performing keywords.
Synup does not provide currently detailed pricing information on its website. Instead, users are asked to contact Synup directly for a free trial and quote.
That being said, users online have indicated that pricing for Synup's Listings Management solution starts at $30 per location per month. This might vary depending on the specific features and solutions you're looking for, as well as the number of locations you're managing and the number of users who need access. It may also change at any time—since pricing isn’t listed online, prospective users will have to contact Synup for the latest costs to use the platform.
Why explore Synup alternatives?
While Synup can be a good solution for managing online listings and other digital marketing needs, there are plenty of great reasons why you may want to explore Synup alternatives. Here are some of the most important cons t be aware of.
Synup pricing and commitment
Synup charges a monthly recurring fee with an annual commitment, which may not be feasible for all businesses, especially small and medium-sized businesses (SMBs) that are new to listing management. Using a solution that only requires a month-to-month commitment makes it much easier for agencies to sell clients on this important reputation management service.
Another negative to the Synup pricing structure is that their basic plan only provides listings on 60 partner websites. To sync citations across their complete network of over 200 websites, users need to pay an extra fee.
Synup only works for businesses based in the US and Canada. Agencies with clients beyond these two countries would need a separate local listings management solution for them, creating unnecessary complexity.
No guarantee of listing updates
Synup does not guarantee that listing updates will be successful, which can be frustrating and time-consuming for businesses for agencies relying on it. More importantly, this can damage the online reputations of businesses, since accurate and consistent listings are a significant component of online reputation.
Lack of integrated sales tools
The right sales intelligence tool can go a long way in helping your sales team close more listings management deals (in addition to other digital marketing solutions). Synup doesn’t include any such automated needs assessment tool.
Synup user reviews regularly mention issues with glitchiness that can impact workflow and productivity, potentially leading to errors.
Given these limitations, Synup may not be the best solution to help your agency meet your client’s needs. The best listings management solution will ideally come from a platform that enables you to consolidate your solutions vendors, making for seamless integrations between solutions and simplified billing.
If you’re thinking of switching from Synup, you wouldn’t be the first. Here’s how one CEO ranks their experience of switching from Synup and Yext to Vendasta:
By switching to Synup competitor Vendasta, this business can serve their clients while enjoying a stable, easy-to-use, and feature-rich platform with excellent customer service.
12 Synup competitors that should be on your radar
Luckily, there are plenty of worthy Synup competitors available that address the limitations of the listings management platform. We’ve rounded up 12 Synup alternatives that just might be better suited to helping your agency deliver the best local reputation management services while boosting your bottom line.
Vendasta is a robust Synup alternative that offers a variety of ways to resell listing management solutions.
Listing and citation building
Vendasta’s white-label citation-building software can be completely rebranded and customized to fit your business's unique needs. It ensures that business listing information is consistent across the web, mobile apps, and voice search platforms like Siri, boosting discoverability and search engine rankings in the process.
Listing Sync Pro
Unlike other listings management solutions, Vendasta creates listings that you own, not rent, meaning that if you stop using Listing Sync Pro listings will still remain intact rather than disappearing or reverting to older versions. Plus, Vendasta’s listing builder provides instant listing updates, ensuring that online citations are always up-to-date and accurate.
White-label listing management services
In addition to citation-building software, Vendasta also offers white-label listings management services, which provide access to a team of expert marketing strategists that verify and maintain your clients’ listings. By outsourcing to Vendasta’s reliable team of white-label experts, you can be confident that the online reputations of your SMB clients are in good hands while allowing your team to focus on sales and other important tasks.
More listing solutions
Since Vendasta offers a broad range of digital marketing solutions, including local SEO and sales tools to empower your team, you can consolidate many of your vendors and access all your reseller solutions for reputation management and beyond from one convenient provider.
You can access Vendasta’s marketplace of reseller solutions, including listing management, for free. Pricing for listings management software and services depends on your access tier. For more discounted wholesale pricing on listings management, and access to a range of business tools, Vendasta offers several tiers:
- Essentials: $439/mo
- Professional: $939/mo
- Premium: $1969/mo
- Custom: $3879/mo
Semrush is a popular SEO tool widely used for common search optimization-related activities, like keyword research, competitor SEO analysis, and link building. Since listing management is an important component of local SEO, it’s only natural that they should also provide a listing management tool.
This Synup alternative’s listing management tool helps businesses improve their SEO performance by easily updating business NAP (name, address, and phone number) information across many directories across the internet. It can be used to manage multiple locations, and can also synchronize and distribute images across listings. Conveniently, users can also track and respond to reviews through Semrush’s listings management dashboard.
Semrush Listing Management is available as part o their Semrush. Local add-on for existing customers. The add-on costs $20 per month, and users must subscribe to one of the following Semrush tiers to access it:
- Pro: $119.95/mo
- Guru: $229.95/mo
- Business: $449.95/mo
Yext is home to a range of solutions for digital marketers, including its Answers Platform. Billed as a complete solution that businesses can use to deliver seamless digital experiences, one of its key components is Listings.
Yext’s Listings makes it easy for businesses to synch data across over 200 third-party platforms. Thanks to its dual-sync API integrations, users can go beyond simple NAP data by including images and unique publisher fields.
From the dashboard of this Synup alternative, users can track the status of listings, address errors, deactivate duplicate listings, and access advanced analytics to understand how audiences are interacting with listings.
Yext has four plans: Base, Starter, Professional, and Ultimate. You’ll have to contact them directly for pricing information for each of these plans.
BrightLocal is an SEO platform with a variety of solutions geared toward helping businesses improve their rankings in geo-targeted searches. Since this Synup competitor is—as their name implies—all about local SEO, citation builder is an important offering.
Businesses can build, update, clean up, and maintain citations on over 100 of the most important online databases using BrightLocal. Their reporting shines for going beyond what you might get from other competitors. Users can get a birds-eye view of how they appear in local search in different geographic locations, giving a detailed, granular view of whether their local SEO strategy is working.
Plus, with built-in white-label reports, you can easily provide proof of work to your clients.
Citation building is a pay-as-you-go add-on that can be added to any BrightLocal plan, or on its own without a plan. Citation submissions cost $3 per citation (or $2 when purchased in bulk).
BrightLocal’s tiers are:
- Single Business: $29/mo
- Multi Business: $49/mo
- SEO Pro: $79/mo
Chatmeter is a reputation management and brand intelligence platform with solutions that help businesses boost their visibility, reputation, and engagement. Their Listings Management product is designed to handle multi-location businesses easily, thanks to its bulk editor. It can be used internationally and helps users identify problems such as duplicates or errors.
Their Local Brand Visibility scoring system helps agencies and their clients see exactly how they’re performing in local search, and makes it easy to spot opportunities for improving their score.
Chatmeter doesn’t have publicly visible pricing. To get a quote, you’ll have to reach out to Chatmeter directly.
BirdEye is an SEO platform boasting thousands of integrations and a public API, which tech-savvy users will appreciate. This Synup alternative provides access to a portfolio of solutions designed to attract, convert, and delight audiences.
Birdeye’s local business listing management product is built with the goal of helping businesses gather more quality leads through improved SEO rankings and increased traffic. It can be used to manage listings on more than 60 premium websites, including the big guns: Google, Facebook, Yelp, and beyond. It’s easy to update listings even for multi-location businesses, and a rich reporting dashboard helps users understand key data in real time.
Birdeye doesn’t have publicly visible pricing. To get a quote for any of their three service tiers, you’ll have to reach out to Birdeye directly.
SOCi is another multi-location-focused marketing platform creating a suite of products to help businesses reach their goals faster. Among these is SOCi’s Listings product, which is all about maximizing listing coverage for businesses with multiple locations. Since these businesses tend to have more complex internal structures, SOCi’s field-level approvals and permissions simplify the process of assigning access to different management levels.
SOCi doesn’t have publicly visible pricing. To get a quote you’ll have to reach out to SOCi directly.
8. Moz Local
As one of the best-known SEO software suites, Moz offers a portfolio of over 50 solutions aimed at improving SEO performance for businesses.
Moz’s reputation management and local SEO tool, Moz Local, includes a listing builder that can be used by businesses in the US, Canada, or the UK. It’s easy to update listings across the internet from the Moz Local dashboard, and you don't have to worry about duplicates or errors dragging down your clients’ online reputations. Moz’s listing builder automatically takes care of these discrepancies.
Users can also post updates, manage reviews, and view reports all from the same dashboard.
Moz Local is available in three tiers:
- Lite: $14/mo per location
- Preferred: $20/mo per location
- Elite: $33/mo per location
Note that users can only distribute location information to the full list of third-party websites when they are subscribed to the Elite tier.
Reputation's listing management solution features an easy-to-use dashboard designed to help businesses get more views through up-to-date listings. Not only can users create, update, and manage listings with data and rich content across the web using the user-friendly interface, but they can also manage Q&A from one place.
With Q&A becoming an increasingly important component of business listings, being able to answer FAQ and Q&A quickly from a single place makes it easy to stay on top of this key reputation management activity.
Pricing information isn’t currently available on the Reputation website. Contact them directly for a quote.
10. Marketing 360
Just as their name implies, this Synup alternative provides access to a platform of solutions that help businesses with the full 360 degrees of digital marketing. No local SEO strategy would be complete without local listing management, and Marketing 360 offers a robust, user-friendly solution for the job.
With integrations on more than 50 of the most important directories on the web and easy multi-location management, businesses can be confident they’ll show up where customers are most likely to look. The dashboard showcases all listings, important status details, live status, and more.
Pricing information isn’t currently available on the Marketing 360 website. Contact them directly for a quote.
11. Uberall CoreX
As a digital location marketing solution, Uberall’s CoreX Listings tool is all about leading customers to physical locations so they can convert. One of the most important ways that prospective customers discover local businesses is through the local 3-pack—the list of 3 businesses relating to a search that appears in the top-right of search results. While appearing in organic search also drives plenty of traffic, appearing in the 3-pack can be even more impactful for local businesses.
Uberall’s listing manager not only helps to build listings across the web but also aids customers in optimizing their listings for that coveted Google 3-pack spot.
Pricing information isn’t currently available on Uberall’s website. Contact them directly for pricing on any of their three tiers: Get Found, Be Chosen, and Thrive.
A more niche solution, this Synup alternative is designed to help retail businesses manage their information across essential listings. Through the RetailTune platform users can update all of their listings with a few clicks. Retail customers will also enjoy the integrations with other retail-friendly products from the platform.
Pricing information isn’t currently available on RetailTune’s website. Contact them directly for pricing.
Choosing a Synup alternative
If you’re feeling a little overwhelmed with choices, keep these factors in mind when comparing Synup competitors and choosing one for your business.
- Your budget: Cheaper isn’t always better, nor is the most expensive option necessarily the most feature-rich. However, the right choice will both fit your budget and meet your listings management needs. Look for alternatives that offer the features and capabilities you need at a price point that works for your business.
- Industry: Different listing management solutions are better suited to different industries. If all your clients are in an industry where they tend to have multi-location businesses, for example, you’ll want a Synup alternative that can easily be used to manage lots of locations for a single business.
- Reporting: Good data empowers better decisions and helps agencies demonstrate their value. Look for a solution that offers robust built-in reporting.
- Scalability: As your business grows, your needs may change. Look for alternatives that can seamlessly grow with your business and offer scalable solutions that can accommodate your changing needs.
- White-label: A white-label listings management tool enables you to position it as completely unique and proprietary to your agency, discouraging customers from looking to see if they can get it somewhere else for less. White-label listings management services also come in particularly handy as you scale your business since they can save you the challenges of hiring in-house.
- User experience: Don't forget to consider the user experience. If a solution is hard to use, it’s more likely to gather proverbial dust. If you want your team and clients to use their listings management tool to its full extent, it should be very user-friendly.
Evaluating Synup competitors
Synup is a capable local SEO tool, but it isn’t necessarily the best one out there. Keep the following in mind when evaluating your choice against Synup.
Look for the right price-feature fit, as well as a level of commitment that works for you. For example, a month-to-month commitment protects you in the event that you lose a client.
Range of listings websites
Listings like Google Business Profile and Facebook play an outsized role in local SEO performance. However, it is also generally good to have numerous listings. Consider Synup alternatives that synchronize with more third-party websites.
Many Synup competitors in our list offer solutions beyond reputation management, making it easier to bundle your offerings, integrate with other solutions, and ultimately sell more.
Frequently asked questions
What is Synup?
Synup is a customer acquisition platform that helps businesses generate awareness, acquire customers, and grow sales.
What is a listing management software?
Listing managing software is a tool that helps businesses create, update, and manage their listings across directories and websites online.