Fulfill and grow your agency with Vendasta’s white-label Marketing ServicesBy Domenica Martinello
To grow your agency, you must be ready to cater to a variety of needs. Each of your clients will likely require tailored marketing solutions that are customizable enough to scale and adapt to an ever-changing landscape. But beyond client fulfillment, your agency is also likely looking to attract and sell to new businesses.
How do you keep up?
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Depending on your agency size, staffing levels, and growth goals, your agency will run into limitations—no matter how big your spirit is. And at the end of the day, managing fulfillment should never take time away from selling to new clients and expanding your reach.
It takes more than just a stop-gap outsourcing solution. You need a partner with a “one team, one dream” ethos to handle the execution so that you can focus on serving your clients at scale.
That’s where Vendasta’s white-label Marketing Services come in.
What are white-label Marketing Services?
Vendasta’s white-label Marketing Services are your digital agency solution. They provide your agency with the humanpower of over 100 marketing strategists, specializing in social media management, digital advertising, content marketing, web design, and more.
Better yet, our Marketing Services operate entirely under your own branding and are as low (or high) touch as you prefer. It’s a true partnership where your agency sells our services to clients, while we do the heavy lifting of fulfillment.
But how do you know when it’s the right time for you to partner with a white-label agency like Vendasta?
“It depends on how you want to represent yourself to the client base that you’re trying to chase. If you want to go after a bigger client with more stability and growth potential, they are likely looking for a brand and reputation to best represent them. So your agency wants to show more organization and more structure. Using a white-label agency like Vendasta can provide that.”
Benefits of white-label marketing fulfillment
If you want to prioritize developing new business without sacrificing fulfillment, Vendasta’s white-label Marketing Services can alleviate some of the challenges associated with hiring your own team of experts and tracking performance. In turn, you will have more time to sell.
While there are many benefits to engaging in white-label marketing, let’s simplify it to four main points.
1. Focus on development and growth
Outsourcing Marketing Services to a white-label agency allows you to unlock new business opportunities right away—and invest in future development.
“Agencies can start selling things they couldn’t on their own, at higher scales—delivering multiple websites a week, offering more infrastructure on reporting, and having service level agreements in place,” says Mark Barrera.
It’s the way to level up.
2. Instantly leverage a team of experts
What’s more, you can set your sights on growth without the hindrance of having to exponentially grow your in-house team.
There will be no need for an unwieldy, rushed investment in hiring, onboarding, training, and managing new people. White-label Marketing Services grant you access to a team of expert marketing strategists working under your brand.
You focus on selling and allow the experienced experts to meet demands and fulfill services.
3. Benefit from a strong reputation and expertise
The digital marketing landscape is always changing, and it takes a certain level of expertise to remain current and achieve effective, proven results.
A white-label agency is accustomed to servicing hundreds of local small and medium-sized businesses (SMBs) and it has the collateral to position you as a local expert. You gain access to specialized teams to helm each part of the ship—online reputation management, social media marketing, website design, SEO-optimized content, and more.
And don’t forget that the ship is sailing under the flag of your brand.
4. Streamlined processes and reporting
The results of your marketing efforts will speak for themselves—as long as there’s a reliable system in place to track all the data. Streamlining processes and reporting is key to boosting efficiency, scaling revenue, and reducing errors (Harvard Business Review).
Vendasta’s Executive Report is tailored to your brand and customizable depending on the fulfillment services you’ve acquired. Both you and your clients can access data on key items such as your listings, your website, your SEO performance, and more, all in one place.
What kind of marketing services will you be outsourcing to a white-label agency? When it comes to catering to the needs of your clients, the world is their oyster! But don’t worry—Vendasta has a veritable buffet of marketing services to choose from. Here is a tasty sampling of what’s on offer.
Our team of experts in listing management will allow your clients to take ownership of their online listings to attract more local customers, build brand awareness, be more discoverable online, and ensure their business information is always presented accurately.
Listing management services include claiming, verifying, and creating content for Google Business Profile listings. Additional listings can similarly be claimed and maintained for
- Bing Places
Responding to customer feedback, building a positive online reputation, and maintaining a consistent brand voice play a key role in maintaining a meaningful relationship with customers. A specialized review management service can help cultivate loyalty and attract new business.
Whether the reviews are positive or negative (it happens!), we can ensure the reply always hits the mark. Our experts can manage both review responses and review requests.
- acknowledging all positive reviews as they come in, building business loyalty
- addressing all negative reviews in a professional manner (with approval), converting these instances into opportunities for improvement
- using your customer’s preferred language and style
- soliciting more online reviews to help round out a business’s online presence
- creating a strategy for obtaining a variety of high-quality, diversified reviews
White-label social media marketing is a powerful engagement tool—when used properly. Our social media management team can build a social media page from scratch for your clients’ primary platforms, crafts unique and high-performing content, posts on your behalf, and boost performance to target specific audiences.
- Google Business Profile
- extended reach add-on to make cross-platform posts
- build additional social media pages
- create custom images by adding logos, text, shapes, and color filters
- allocate a monthly budget for post boosting and targeted campaigns
Leveraging our team’s digital marketing expertise means you will have the ability to execute targeting campaigns across a variety of online platforms. White-label PPC services can encompass designing banners, building landing pages, creating dynamic ads, and tracking performance for pay-per-click (PPC) campaigns.
Even without any specialized knowledge, you can feel confident that you’re driving conversion with your digital marketing efforts via white-label PPC campaigns.
The motto of the moment is look great, load fast. Our fleet of experienced web designers and developers use proven processes to create beautiful website solutions on WordPress (the most popular CMS in the world!) that are simple, secure, and flexible. Leave all the technical aspects of web design to folks with the expertise to make it look easy.
Some of the benefits of outsourcing white-label website design to an agency include
- free custom domain name
- updates and backups managed for you
- SEO optimization for more online visibility
- access to a detailed dashboard with all data in one place
- WordPress experts with years of experience building solutions on this CMS
- fresh and customized websites—no cookie-cutter here!
Now that you have the ability to create beautiful, modern, fast-loading websites for clients, you need to make a quick impact in regards to website copywriting. In fact, research shows that busy customers will only glance through a website (Neilsen), so there’s little room for error when it comes to grabbing their attention.
You may have heard the saying, “Content is King.” Our experienced team of white-labeled copywriters earns this royal title by writing valuable blogs and creating website copy on any topic, in a diverse range of styles, tones, and voices.
Great SEO-optimized content will draw more people to your clients’ websites.
- skillfully crafted and up to 500 words
- contains a relevant stock image
- includes hyperlinks to non-competitor sources
- hands-on or hands-off process, depending on needs and preferences
- can start from scratch or rebrand existing website copy
- will post content directly to your site or deliver via an easy-to-follow document
- consistent brand voice established during a scoping call
A tasty proposition
Let’s return to some food imagery, shall we? Imagine SMB clients as customers at a top-notch buffet. You are responsible for fulfilling all of their gustatory needs. Not only that, but as you attract more patrons with bigger budgets, more refined palates, and heartier appetites, you can no longer keep up.
Now imagine you engage a team of 100 Michelin-star chefs. Not only do they operate under the banner of your brand (feel free to imagine some fun, coordinated outfits in this scenario), they liaise with your patrons on your behalf and demonstrate their culinary expertise. Your chefs create specialty menus, adapt their cooking style to a variety of needs, and are experienced in all the new preparation techniques.
With the food and service in expert hands, you can focus on getting more satisfied diners into the buffet, confident that you can meet the demand.
That’s the power and potential of Vendasta’s white-label Marketing Services.