About the Author

Rylan Morris

Rylan Morris is a seasoned B2B product marketing expert with a passion for empowering SMBs/SMEs through SaaS technology. With a customer-centric approach and cross-functional mindset, he drives growth as VP of Product Marketing at Vendasta. Renowned for crafting impactful strategies that resonate with target audiences, Rylan excels in leadership, teamwork, segmentation, and go-to-market tactics. His skills span narrative design, ecommerce enhancement, and monetization strategies.

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