Recent report from BIA/Kelsey highlights how digital agencies are poised to win, provided they read the signs and adopt the right strategy.
Local Media Forecast
Local media ad spend is currently at $133 billion and is expected to grow to over $150 billion by 2017.
Share of Digital
The share of digital in the total local media ad spend currently stands at $31 billion and is expected to grow to $45 billion by 2017. This represents a huge opportunity for growth for digital agencies and online marketing firms.
What do Small Businesses Want?
One of the biggest concerns among small businesses is digital fragmentation. 70% of the businesses surveyed said they want a single point of contact for sales as well as post-sales. Therefore, agencies that provide an integrated suite of applications and services are more attractive for local small businesses than those with standalone tools.
White Label Makes Total Sense
No digital agency — especially not a small one — can develop its own suite of proprietary tools. However, that’s what your small business clients seem to want. The only way out is to opt for a white label platform that either has a well-rounded set of integrated tools or provides API access to enable integration with third party tools.
If you’ve never considered going white label before or if you want to learn how to go about it, I highly recommend this post: 30 Questions to Answer When Choosing White Label Software.