By The trick to making web design, development, and hosting a profitable component of your digital offerings is being able to resell websites at scale.
Resell websites now. Download your “6-Step Guide to Selling Website Services to Local Businesses.”
Yes, clients may be willing to pay well for a great website, but if it takes a great deal of time and internal resources to deliver, the payoff may not be worth it.
Vendasta’s Website Pro hosting platform solves this problem by enabling you to create websites in as little as a few days. You can resell websites, upsell complementary services to your clients, and spend more of your time focusing on your sales pipeline (instead of trying to navigate complicated website platforms).
What is Website Pro?
Website Pro is your secret weapon for building and reselling beautiful, responsive websites at scale. It’s an ecommerce website builder and hosting platform that you can use to resell websites to clients in order to offer the perfect solution for their needs. With Website Pro, you can offer a variety of website fulfillment services, including:
- A low-cost, do-it-yourself (DIY) solution, perfect for startups with a limited budget that want to create their own ecommerce stores or websites (no coding required!).
- A complete website that you can create in house quickly and resell at a profit.
- Fast and secure website hosting as a web hosting business
- A more complex project for clients with unique requirements, which you fulfill through a white-label team.
Website Pro is powered by WordPress, the most widely used platform in the world, with ecommerce functionality from WooCommerce. Clients can receive a fully functional website where they can easily add their products and services so they can start selling.
With the built-in Elegant Themes Divi page builder, you, your clients, or your white-label team can create truly one-of-a-kind websites by dragging and dropping modules and sections in place. Or, clients can choose from a range of beautiful, responsive templates built for their specific industry. This is a great idea if they are in a rush to start selling online. It makes it easy to resell websites quickly.
Whether your clients sell physical products, digital products, services, appointments, e-learning courses, or just about anything else, there’s a customizable template for their needs.
How to resell websites
Website Pro makes it possible to deliver your product—gorgeous, custom eCommerce websites—at scale.
But what about selling those beautiful websites?
How can you use Vendasta and Website Pro to differentiate yourself from digital agencies and other competitors with similar offerings, so you can sell website services reliably and efficiently?
Preparing for your pitch
To maximize the number of prospects that successfully convert to paying web design clients, it’s important to do some homework before reaching out to them. This will help you demonstrate an understanding of your prospect's needs and goals, and position yourself as a solution.
A good place to start is with a page load test. A free online tool like GTmetrix can be used to test the loading speed of their current site.
When it comes to loading speeds, every second is critical. According to Google, as page load time increases from 1 second to 3 seconds, the bounce rate increases by 32%. That’s a huge number of visitors (prospective paying customers!) who disappear into thin air because of an extra 2 seconds of loading time.
Knowing your prospect’s page load speed gives you a data-informed starting point for your conversation.
Next, get to know their website. You don’t have to be a web design expert yourself to catch things about it that could be better from a user perspective. You are, after all, a user. Evaluating competitor websites for features that could benefit your prospect can help you offer some potential solutions when you do finally make your pitch.
Your pitch
Now that you’re familiar with your prospect’s website and load speeds, you can begin an informed conversation.
Go over what you discovered in your research, and let them know that you have a range of solutions for many budgets to bring their website to the next level.
Once you have a conversation going, you can also address some of the common concerns that web design clients have.
One of the major problems small and medium businesses (SMBs) run into when it comes to web design is a lack of follow-up and maintenance. They might pay thousands of dollars for a website, but no matter how great a site is, some ongoing maintenance is required. Whether it requires design updates or plugin updates, sooner or later, they need professional help again. But most web designers don’t necessarily offer regular maintenance, focusing instead on new projects.
With Vendasta and Website Pro, you can offer support whenever they need it. You don’t have to have an in-house team of website developers or support specialists since you can fulfill any maintenance duties through our white-label team.
You can also position yourself as a well-rounded one-stop shop where they can get other products or services they may need to complement their new website, such as SEO or social media services. Through Vendasta, you can offer a range of services, helping your business stand out from competitors with more limited capacities.
Your key differentiators
With reselling Website Pro, you have some important points of differentiation to set you apart from the competition.
Websites are backed up to the Google Cloud platform daily, offering the best security and peace of mind in the industry. Client data will be safe, and if anything goes awry with their website, there’s always a recent backup they can restore from.
You can also confidently provide ongoing support for design upgrades or web maintenance. Rather than having to hire someone who didn’t build the website to handle maintenance, clients can rest assured that everything is running smoothly with regular checkups.
Finally, you can give them tools to alter their site as needed, either on their own or with your help. With the Elegant Themes Divi Builder, clients can be empowered to update layouts or content without any coding experience. Most web designers simply hand off a site that can’t be customized again without significant spending, so prospects will appreciate this do-it-yourself (DIY) option.
Increase client value with upselling
Reselling websites is a great way to land new clients because every business needs a quality website these days. However, there is plenty more you can offer after the initial site design.
In addition to ongoing website hosting and maintenance, clients may need a range of custom options depending on their business.
Examples of upsells you can offer include:
- Live chatbot to enhance their customer service and UX
- Appointment scheduling for fitness studios, hair salons, and any other business that offers customer-facing appointments
- Reviews widgets to collect valuable social proof, both on site and around the internet
- SEO and PPC ads management to drive traffic to their new website.
Once the door is open with web design, the sky is the limit in terms of other services you can offer.
White-label fulfillment
To resell websites at scale, leverage Vendasta’s Marketing Services white-label fulfillment team.
If the pandemic taught us anything, it’s that it has never been more important for a small or medium business (SMB) to be online. No matter what a business does or sells, there is huge value in having a website. Vendasta’s Website Pro platform, coupled with our white-label fulfillment team, makes it easy for agencies to set their SMBs up with functional, easy-to-navigate websites that reflect their brand and showcase their services in the best light.
Don’t worry about trying to hire your own in-house team of website developers—take advantage of our team of experts instead! We have a full team of website designers and support specialists ready to help your clients bring their businesses online. We’ll work under your company name and deliver top-notch results to your clients, so you can continue to focus on selling.
