| Jan 25, 2023 | | 7 min read

White-label chat software: How to create a chatbot for clients


Chatbots are more popular than ever. Over 40 percent of B2C businesses and almost 50 percent of B2B businesses have already adopted them. More business owners are getting on board too (FinancesOnline). It’s the big reason your agency should add white-label chat software to your solution offerings.

Discover 18 tips for reselling white-label software and solutions to clients. Get the “How to White Label” guide.

Of course, getting the right white-label chat software for your clients is key. This guide looks at the benefits of white-label chatbots and offers tips for making chatbots. We’ll also look at some of our top picks for white-label chat software.

Why are chatbots so popular?

First things first: why do your clients need chatbots?

Customers like them. Almost 70 percent of people say they’d rather ask a chatbot than browse a website (VentureBeat), and most love the idea that the chatbot is available 24/7.

Many customers also feel confident in getting basic questions answered by chat software. Your clients will like that AI-powered chatbots can answer most simple questions. That frees them up to deal with the stickier questions. In turn, they can deliver better customer service to customers with complex problems. For everyone else, the chatbot delivers great service faster.

Chatbots also save customer service teams time—which means businesses save money. On top of that, they are also customizable. That means your clients can deliver more personalized experiences to their customers.

The benefits of offering white-label chat software

Adding chatbot software to your software tool selection is an easy decision. Your clients want it, and there are proven benefits.

Less obvious is why you need to pick white-label chat software to your clients. Why not build a chatbot yourself or pick the top brand on the market?

White-label products have distinct advantages for agencies. One is that it’s much faster and a lot cheaper to deploy a chatbot someone else spent time developing. You also don’t need to worry as much about the maintenance of the bot. Training chatbots takes a huge amount of resources. That may be something your agency just doesn’t have.

White-label chat software is ready to go out of the box. You can do a little bit to customize the bot for your clients, and then start deploying it. As a result, you can get this solution into your clients’ hands sooner.

White-label chat solutions also have better margins than those developed in house. You can easily add a new revenue stream to your business. Adding a chatbot to existing customers’ current suite of service isn’t a tough sell. A good chatbot solution might even attract new prospects.

Finally, white-label software can help you build and maintain customer loyalty. White-label chat software adds value for your clients. They get a high-quality, highly functional chat solution. You get to build your reputation as a trustworthy solution provider.

Top picks for white-label chat software

There are plenty of options for chat software out there. Even when we narrow the field to white label solutions only, there are still many choices. Which solutions are worth investing in for your clients?

We picked out a few popular platforms that offer white label SaaS reseller programs.


Engati’s platform took home the 2021 CODiE Award for Best AI Driven Technology Solution. That's like winning the tech world’s version of an Oscar (SIIA). The Engati platform uses both machine learning and natural language processing.

Other pluses include the fact that the bot allows for code-free development. Unlike competitors, it comes with a pre-configured chatbot. That can save you and your clients time during set up.

That said, Engati doesn’t currently offer specific customer service applications. They also don't have support for sales- and marketing-specific bots.


Tidio is a popular chatbot platform, and they offer a white-label reseller program as well. The platform offers 35 templates that allow you to build bots with little trouble. If you’re feeling up to it, you can develop a custom chatbot with an intuitive click-and-drag builder.

Tidio’s platform includes customer support software. They also have specialized programs for sales and marketing and a virtual assistant. There is no pre-configured bot, though, so you’ll have to do some building.

SiteGlue AI and Website Chatbot

The SiteGlue AI and Website Chatbot captures client conversations and turns them into conversions. You can customize industry-specific chatbots to fit your clients’ specific needs. Since it offers code-free development, you don't need to hire programmers or developers.

This bot is AI-powered, and its focus is marketing and sales. It can save your team time by bypassing contact forms. Instead, the bot directs prospects to other contact channels so they can interact with a human rep sooner. It even allows appointment scheduling.

Tips for creating better client chatbots

Chatbots are fantastic technology that improve your clients’ customer service in a flash. They can also power up their marketing and sales efforts.

That said, you have to deploy chat software the right way for your clients to see the benefits. Follow these tips to build better chat solutions for your agency clients.

Do’s for your clients’ chatbots

The first thing is to know your bots and what your client needs or wants. For example, a dentist should use a chatbot specifically designed for their industry.

Next, know the goal of the bot. Most bots can answer simple questions. That might be helpful for dental patients worrying about a toothache late at night. It can also help patients who have a question they need answered on a 15-minute break at work.

If your client wants to schedule appointments, though, you might need a different bot.

Make sure to give the chatbot a personality as well, but be careful about making the bot too kind or too pretentious. It should be human-like, but it also needs to be relevant and stay on point.

Finally, remember that white-label chat software is a supplement. If your client uses it for customer service, then the bot should let them switch between human reps and chat. If you’re marketing with a chatbot, it will work best as part of a larger, multi-pronged strategy.

Don’ts when using white-label chatbots

There are plenty of pitfalls to avoid when building chatbots for your clients. We already mentioned the mistake of making the bot “too human.”

Another common mistake is thinking the chatbot should replace the human team. The bot works better as a supplement that can answer easy questions or handle simple tasks. One of those tasks might even be transferring the customer to a live agent for follow up.

You should also make sure it’s easy for customers to get out of a chat, or they risk becoming “locked” in a loop. You also shouldn’t assume conversations will move in a linear fashion. Language can be ambiguous, and customers might not always ask the right questions. Try to build chatbots in a way that anticipates these challenges.

Offer the chat solutions your clients need

The chatbot market will keep growing, especially as more local business owners realize the value of 24/7 customer service. You can help them add that feature to their website—and supercharge their lead capture at the same time.

The right white-label chat software can help you deliver these solutions under your own brand—and add a new revenue stream for your agency.

About the Author

Solange Messier is the Content Strategy Manager at Vendasta. Solange has spent the majority of her career in content marketing helping companies improve how they connect with their prospects and customers. Her diverse background includes magazine publishing, book publishing, marketing agencies, payment processing, and tech. When she's not working, Solange can be found spending time with her family, running, and volunteering.

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