| Nov 22, 2022 | | 6 min read

8 Tips to become a successful white-label website builder reseller


A high-quality, up-to-date website is essential for your local business clients to establish their online presence and maximize their sales. As a white-label website builder reseller, you can build these websites for them.

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As a white-label website builder reseller, you can not only help small and medium-sized (SMB) businesses build their websites, but increase your recurring revenue and create opportunities to boost your clients’ average lifetime value (LTV).

Here are 7 tips for white-label website builder reselling that will help you maximize your success.

Tip 1: Offer ongoing design and maintenance support

No matter what solution you’re selling your clients, it helps to truly understand their pain points. When it comes to websites, the options available to your SMB clients often leave them on their own after the initial site build.

Consider a scenario in which they hire a web agency or designer to build them a website. They may be happy with the result when the site is handed off to them, but when changes inevitably need to be made or technical issues arise, it is typically difficult to get the original designers to help. They either don’t offer maintenance services beyond a brief period after delivery, or they charge rates that are prohibitively high for the SMB. They may go elsewhere for support, but this doesn’t offer the continuity and reliability they require.

As a white-label website builder reseller, you can differentiate yourself by assuring your client that they will always have the support they require, whether it’s one month or one year down the road.

The best part? By using a white-label team of experts to handle re-designs, maintenance, and other ongoing requirements, someone will always be available to work on your client’s site under your brand name, and you don’t have to hire in-house staff to do the job.

Tip 2: Bundle your services

A beautiful, responsive, and easy-to-navigate website is a must these days, but on its own, it isn’t enough to guarantee your clients’ success. There is a wide range of auxiliary digital services SMBs require in order to get in front of their target audiences and convert more customers.

As a white-label website builder reseller, you can position yourself as an essential partner to your clients by becoming a one-stop shop for their needs. Related digital solutions you can offer to upsell and cross-sell your clients include:

  • SEO services – The website is the destination, but customers need a path to reach it. Resell SEO services to ensure your clients rank highly in Google’s search engine results pages (SERPs) for their target keywords. This way, they can be easily discoverable by their target audience.
  • PPC advertising – In addition to the long-term project of building SEO success, PPC ads deliver quick ROI for your clients (and, in turn, for you). With PPC, you can start driving traffic to your client’s new website right away.
  • A chatbot – Customers increasingly expect on-demand support, and you can help your clients’ websites convert better by ensuring instant support is available through a smart, AI-powered chatbot.

By bundling your services, you’ll not only integrate yourself more fully into your clients’ businesses, but you’ll also increase the average value of each client.

Tip 3: Use templates to your advantage

By choosing a website builder with a variety of templates across different verticals, you shorten the amount of work that you or your white-label team have to spend on each project. This means fewer hours spent working on each site, and more money in your pocket.

Some projects may be more unique and require custom solutions, but many can be quickly advanced by using the right template. As a white-label website builder reseller, you can offer different pricing tiers based on the complexity of each project, enabling you to get website design clients across different budgets. clients.

Tip 4: Empower your clients

Another common pain point for small business website clients is that they may not want to have to pay for every little website update they have to make. By using a drag-and-drop website builder that doesn’t require coding or web design skills, even your most tech-averse clients can handle basic changes on their own.

This doesn’t mean they won’t come back for larger website updates and more technical changes, but it does mean that you can differentiate yourself from the competition by giving your clients the tools to feel in control of their virtual storefront.

Tip 5: Security matters

The last thing you want is to build a website your clients love only to have it hacked or otherwise compromised, putting their integrity—and yours—in jeopardy. By offering highly secure website hosting in a bundle with your website builder, you can assure your clients that their business data is completely safe.

Tip 6: Respond to clients in real time with 24/7 support

Whether you primarily serve customers in your geographic area or you uncover opportunities outside of your time zone, as a white-label website builder reseller you can be in multiple places at once. Your white-label team can be available around the clock, making it easy for you to offer support to your clients exactly when they need it.

Tip 7: Scale your business the easy way as a white-label website builder reseller

With an in-house team, there’s an upper limit to how much you can take on at any given time. Once you reach your capacity, you’ll have to spend more on hiring and training before you can further scale your business.

As a white-label website builder reseller, your focus can shift entirely to sales. Since your white-label team is as big as you need it to be, you can feel confident that you’ll be able to meet the demands of as many clients as you can sign on.

Scaling by expanding your team comes with a level of inherent risk that is absent in the white-label model. Hiring and onboarding are both costly, and you have to incur costs before realizing a profit. As a white-label website builder reseller, you’ll only incur costs when you actually secure a sale. In other words, you can enjoy risk-free scaling.

Tip 8: Develop a niche

For most businesses offering web building services, it pays to niche down.Some agencies may do well with the jack-of-all-trades approach. But, in general, being known for serving a certain niche especially well will help you land more clients and grow your business more efficiently.

What does this look like in practice?

If your client base is primarily doctor’s and dentist’s offices, developing a strong portfolio of websites in this niche will make you a natural choice for any doctor’s or dentist’s offices in need of a new website. It doesn’t mean you have to turn away work in other niches, but focusing on showcasing your specialty is generally a good idea.

Become a successful white-label website builder reseller with these tips.

About the Author

Solange Messier is the Content Strategy Manager at Vendasta. Solange has spent the majority of her career in content marketing helping companies improve how they connect with their prospects and customers. Her diverse background includes magazine publishing, book publishing, marketing agencies, payment processing, and tech. When she's not working, Solange can be found spending time with her family, running, and volunteering.

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