| Mar 21, 2023 | | 16 min read

10 Tips for creating the perfect “thank you” page


Thank you pages are an essential part of optimizing and enhancing user experience (UX). They help customers feel valued, and they reinforce your brand identity. But, if you don’t have a plan for your Thank You page, it can do more harm than good for the user experience on your client’s website.

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A Thank You page should be more than simply a confirmation that your users have completed an action. It can boost sales and even encourage viral growth by engaging customers further. Check out these ten tips for creating a Thank You page that any client—and customer—will appreciate.

What is a Thank You page?


Your Thank You page is an opportunity for your clients to build a bond between them and their customers, show them an appreciation for their support, and help generate repeat business. It's also a great way to foster goodwill with customers, increase user engagement, and drive positive word-of-mouth recommendations.

You can use several types of Thank You pages to enrich the user experience on your client’s website. These can include ecommerce Thank You pages containing discounts or special offers as incentives to return, pages with additional resources such as eBooks or videos, or pages with links to social media networks that invite visitors to share their experiences about your product or service.

Benefits of using Thank You pages

From local business leads to online e-commerce and SaaS accounts, the power of a good “Thank You” to customers, and the benefits of a well-executed Thank You page design, is universal. Whether it’s after a free quote request or an opt-in for a newsletter, these post-action sequences encourage further engagement by providing additional offers on Thank You pages after form submissions.

Brand loyalty

An effective Thank You page design helps set customers at ease with their purchase decisions while prompting them to take even more meaningful steps toward brand loyalty. Expertly-crafted Thank You pages are essential for creating memorable user experiences that foster customer satisfaction and generate more significant ROI over time.

User engagement

Thank You pages also provide an excellent opportunity to engage customers with personalized recommendations and targeted content that is specific to their interests. Businesses can create customized page layouts to highlight products or services based on the customer’s journey by leveraging customer data. This helps build an even stronger relationship between your brand and customers.

Why your clients need a Thank You page

Planning on offering white-label website solutions to clients? Here are some reasons why a well-crafted Thank You page design should be a priority for your website creation strategy:

  • Customer loyalty: A Thank You page is essential to get users who said “yes” further into the sales funnel. This page encourages them to take action and allows businesses to increase order value and consistent sales.
  • Conversion tracking: It also helps with conversion tracking, bridging trust between you and potential customers. Additionally, it can make tracking easier using Google Analytics or Google Ads.
  • Building trust: Thank you pages are excellent for creating a more positive user experience and building customer relationships. It also helps to demonstrate your appreciation for their engagement.
  • Additional promotions: Related offers can be promoted on these pages, which can help to boost conversions. You can track user behavior on these pages, which can help refine messaging and marketing strategies.

Crafting the ideal Thank You page

Creating a successful Thank You page requires three essential components:

  1. A confirmation message to let your customers know their desired action had been successful
  2. A call-to-action that encourages further user engagement
  3. Additional information or resources to give customers

1. Confirmation message

A confirmation message should be the first element in your Thank You page content to send good will to users for their actions and let them know their request was completed successfully.

Writing an engaging and positive message that conveys gratitude is critical for making users feel valued and appreciated. It’s also important to be concise and include only the necessary information in this section.

2. Call to action

Adding a call to action (CTA) can help engage users further after they’ve taken the desired action. This could be anything from offering additional related services to providing an exclusive offer or simply displaying a series of similar products that can further enhance their experience.

The call-to-action (CTA) on your Thank You page is dependent upon the action that led customers there, the current sales funnel stage, and what your desired goal is for them—which logical step to you want them to take next.

Whichever CTA you choose to use, it should be clear and concise, digitally accessible, while not confusing or distracting users from achieving their desired goal.

3. Additional instructions and resources

The last part of a perfect Thank You page design should present clear instructions on how to proceed after they have taken the desired action. For example, if they’ve signed up for your service, provide instructions on how they can access it or where they need to go next.

Providing helpful links or contact details will help reduce confusion and ensure that users can take full advantage of your platform’s benefits.

Tips and best practices for making the perfect Thank You page

Thank You pages provide an excellent opportunity to further engage with visitors, take advantage of their conversions, and grow your business. Here are just a few tips and best practices to give your clients the opportunity to retain their customers in each stage of their sales funnel.

1. Create engaging instructions and confirmation messages

When crafting your Thank You page content, it’s vital to include informative and engaging confirmation messages, an appropriate call to action and clear instructions on how users should proceed.

To ensure there’s no confusion after users take their desired action, all instructions should be straightforward and easy-to-follow. Be sure to leave users with enough information and keep things concise, then provide helpful links or contact details if necessary.

For example, if a user has signed up for an e-book, make sure they know exactly how and where to find it. That way, they can immediately take advantage of all the benefits offered by your platform or service.

2. Reaffirm the value of your offers

It's essential to reaffirm the value of a user’s decision to give up their contact information and ensure they feel appreciated. On your Thank You page, restate the value the user gets from your offer.

For example, if a user has signed up for a checklist or eBook, use your thank page to summarize what is covered and how they can benefit from it. This will help engage users with your offer and position you as an authority. It's also a great way to fend off any remorseful feelings amongst users and ensure they are more likely to continue using your services or products.

HubSpot recommends providing four bullet points on the Thank You page, which recaps what users will learn when accessing their Social Media report.

This lets users quickly understand what benefits they can expect from your offer and encourages them to take full advantage of it. By ensuring you craft perfect Thank You pages tailored to each individual’s needs, you are more likely to maximize conversions and achieve better overall success.

3. Point users to additional resources and content on your site

Creating a Thank You page for your client’s site is an excellent opportunity to guide users to supplementary resources on your site that can be useful. This includes guides, articles, webinars, blogs and other material that may be relevant and helpful for the user.

Regardless of what the user has signed up for, it's important to point them toward valuable content, such as blogs or FAQs, that can further educate them on your product or services. It's also a great way to offer exclusive content which will make users feel valued and help create a stronger bond between you and your customers.

Always prioritize your most critical information first, but provide just enough supplementary resources to give them an idea of what you offer in more detail. This way, users are more likely to convert to your core offer in the future.

4. Recommend other products or services

Suggesting your service or product on a Thank You page can effectively convert leads into customers. This is especially true for those businesses that offer services which are easy to understand and require less nurturing, such as local businesses.

This method can be helpful if you don’t have the resources or do not need to nurture leads with a long process. However, do not come off as pushy or impatient to avoid driving away potential customers.

Be sure to use clear language that presents your service in a positive light and emphasizes how it can benefit the user. Additionally, provide sufficient information on what each product/service entails so users can make an informed decision when choosing one to pursue.

5. Invite users to an event

Adding a calendar option to your Thank You page can be a valuable way to ensure that users remember to attend the event or appointment they have signed up for.

Far too often, people need to focus on their registration, so having the option of adding the event or appointment directly to their calendar will help them remember.

To make this feature even more effective, integrate popular calendar apps such as Google Calendar, Microsoft Outlook, and iCal so users can easily sync their events with the app of their choice.

Invite users to your webinar

Inviting users to a webinar on your Thank You page is another great way to nurture leads and increase engagement. A webinar provides an opportunity for you to give sound, educational information on solving a specific problem with your product or service.

It also serves as a more subtle sales pitch that can effectively build more interest in your core offer. For example, SEMrush offers highly engaging webinars and video presentations, and after someone signs up for one, their Thank You page will suggest other related upcoming webinars users can register for.

This method works best after a user opts in for one of your lead magnets since they already expressed interest in educational content. Therefore, hosting a webinar can meet their expectations and motivate them to become paying customers.

6. Offer discounts and offers to boost conversions

Offering a discount or coupon on your Thank You page after a form submission is an effective way to reward those who sign up for your email list. The right promotions can encourage customers to return and make additional purchases in the future.

For example, NatureBox offers a free bag of snack goodies plus a 25% discount off their first order as a welcome gift after someone signs up for their newsletter. Additionally, they use words like “Hurry! Offer goods while supplies last” to build suspense and urgency.

If you want customers to act faster on your offer, you can also include a countdown timer on your Thank You page. Offering such incentives can not only reward loyal customers but also helps reduce customer churn.

7. Have a tripwire offer

Offering a low-price product, also known as a tripwire offer, on your Thank You page is an effective way to convert visitors and recoup some of your marketing expenses.

This is because customers who have already purchased from you are more likely to purchase from you again than first-time buyers, who tend to spend more. So having a tripwire offer can boost sales of higher-priced items or products with a long commitment.

For example, if your primary product costs $1000, consider having a $10 tripwire offer on your Thank You page. When users sign up and reach the Thank You page, it’s up to you to use clever persuasion techniques (like urgency and scarcity) to get them to buy the more oversized ticket item. Including countdown timers in tripwire offers can also incentivize people to take action faster.

8. Include a video

Videos are a great way to engage users and create a more personal connection. They can help represent your business, products, or team better than words alone—just make sure they don’t autoplay to avoid an annoying experience for users.

For example, after signing up for one of Frase’s lead magnets, their Thank You page greets you with the link to the guide and an invitation to use their free advertising meta description tool. Since this is something people may not understand easily, a video is present that explains how to use it.

Videos on the Thank You page are beneficial for complex products/services that require extra explanation or understanding. Additionally, they are highly effective in converting visitors into customers—another good reason to include them on the Thank You page.

9. Offering a free consultation/demo

Including an offer of a free consultation or demo on your Thank You page can be an invaluable tool in lead generation.

This tactic works especially well for consultants, agencies and SaaS companies, as it gives them the opportunity to engage potential customers 1-on-1 in order to move them through the sales funnel.

Furthermore, offering a free consultation call serves as an effective way to qualify leads—only those who are truly interested will take you up on the offer.

10. Solidify your offer with social proof

Solidifying your offer to users before signing up for your email list is important by providing social proof on the Thank You page. This could include customer reviews, testimonials, logos from brands you have worked with, or guarantees that will ward off any potential feelings of regret after signing up.

You can leverage your Thank You page to provide confidence and assurance that signing up was the right decision. For example, if a free guide led users to the page, you can display testimonials from people who found it helpful.

Additionally, you may include some stories or reviews about your business or product/service to motivate visitors to move further along in the sales funnel and check out your offering.

These testimonials will help potential customers feel better about purchasing from you as they provide much-needed social proof that the solution works.

Optimizing post-purchase Thank You pages

For users that have already purchased from you, the goals of your Thank You page may differ slightly. Here are a few tactics to increase order value and customer retention for your client’s website.

Offer cross-sells and upsells

Use the post-purchase Thank You page to enhance sales by utilizing cross-sells and upsells—this works particularly well for e-commerce sites.

After customers complete their purchase, why not offer them an additional product or a more expensive offer on your Thank You page?

Please don’t waste this valuable real estate to summarize and confirm the order; use it as an opportunity to make more money.

Ask users to create an account

When encouraging customers to create an account, be sure to point out what they get out of it—track orders easier, earn rewards/points, get discounts, and get faster checkout next time.

Encourage repeat business with coupons or vouchers

Using coupons or vouchers as incentives can help encourage existing customers to come back and make additional purchases. This not only leads to increased repeat business, but it also amplifies the customer’s lifetime value.

More Thank You page content for maximum conversions

With a few innovative web design tactics and the right website builder, you can use your Thank You page to get happy customers to advocate for your brand, sparking growth and further success.

Inviting users to follow you on social media

Your Thank You page presents an excellent opportunity to invite your visitors and customers to follow you on social media. Doing so has many benefits; you can grow your social following, build customer trust, and even visibly showcase your marketing strategy.

Including links to your most important social media profiles, such as Facebook and Twitter, gives users an easy way to connect with you. Doing this generates increased exposure for your brand and allows customers to form an emotional bond with you.

Making it easy for people to share their thoughts or reviews of your products or services can give you invaluable insights into how people perceive and use your business.

Here are five actionable ways to make use of your Thank You page to invite users to follow you on social media:

  • Place social media buttons on the Thank You page, such as ‘Follow us’, encouraging customers to stay connected.
  • Ensure all links to your social media profiles are prominently displayed and easily accessible.
  • Provide informative and entertaining content on your social media profiles to keep customers engaged.
  • Allow users to leave reviews or comments about their experience with your business.
  • Use existing customer testimonials and reviews as social proof; people are more likely to trust what others have said than just generic advertising.

Leveraging social sharing buttons

In addition to inviting customers to follow you on social media, using the Thank You page as a platform for social sharing can help to spread the word about your business. After signing up for or purchasing a product or service, you can ask visitors to share the original landing page on their social media accounts.

Social sharing work especially well when offering lead magnets like webinars, e-books, and other resources. You can also use post-purchase pages to encourage customers to share the items they bought with friends.

To give customers an extra incentive, offer a discount in exchange for social shares. Using this kind of growth marketing strategy is an incredibly effective way of building customer loyalty and increasing visibility for your business.

Kickstart your referral program

Provide an added incentive to customers by rewarding them for referrals on your Thank You page.

Special discounts, free products and upgrades, or other rewards can be offered as a way of thanking those customers who invite their friends to become part of your list or customer base. This strategy is an effective way of driving more business and incentivizing customers at the same time.

An example is Uber Eats’ referral program, which awards users dollars off each order when they use a unique code on the Thank You page.

To get maximum results, ensure the goals are achievable and the rewards are valuable by having multiple tiers depending on how many referrals each person can bring with the most enticing offer at the highest tier.

Surveying converting users

Collecting data from converting users on your Thank You page can give you a unique insight into their perceptions and preferences.

Use a brief survey to understand their problems, satisfaction levels, objections, topics they are interested in, and more. This information can be harnessed to craft messaging that connects your brand with your target audience.

Additionally, it can help you refine customer experiences and make necessary improvements to products or services.

Frequently asked questions

What is a Thank You page after payment?

A Thank You page is a web page that customers see after they’ve completed their purchase. This page typically contains helpful information like order confirmations and summaries, return policies, and links to related services or products. It can also allow customers to suggest improvements, leave feedback, sign up for newsletters, or refer friends.

What is the difference between a landing page and Thank You page?

Landing pages are designed to attract new visitors and encourage them to convert to specific offers. They are generally used for lead generation and promotion campaigns. On the other hand, Thank You pages are shown on successful purchases and provide users with helpful info such as order confirmation or summary, return guidelines, related products or services links, etc. They can also serve as an opportunity to collect customer feedback or referrals.

About the Author

Solange Messier is the Content Strategy Manager at Vendasta. Solange has spent the majority of her career in content marketing helping companies improve how they connect with their prospects and customers. Her diverse background includes magazine publishing, book publishing, marketing agencies, payment processing, and tech. When she's not working, Solange can be found spending time with her family, running, and volunteering.

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