By A note from the Editor: This year, our Demand Gen Specialist (Jamie Taylor) teamed up with our head graphic designer (Rory Lawford, author of this blog) to create the most successful social advertising campaign in Vendastian history. Last week, Jamie gave you insight into the Facebook lead ads that generated over 2k qualified leads in as many months. Now Rory is licensing you his creative mind and giving you the Facebook ad templates you need to do the same for your business clients.
Why do you need Facebook ad templates?
#1 The audience
You’ve probably heard this before—said a thousand different ways—but it’s an undeniable fact: if you run a local business, Facebook is the place to reach your customers.
There are 1.65 Billion (yes, BILLION with a "B") monthly active users scrolling, liking, and sharing their day away through Facebook. When you consider the mind-boggling number of eyes (on average, two per user), the ability to hyper-target the audience you want to reach, and Facebook’s incredibly low cost per 1,000 impressions… well, you get the picture.
So, we agree that you need to be advertising your business on Facebook. As with so many things, getting started is so often the hardest part. However, Vendasta’s blog has a ton of how-to articles and guides to step you through the best practices of facebook advertising and get your campaign going.
#2 The importance of visuals
The journey from social ad to paying customer starts with a picture.
After hours of slaving away on the copy of your ad, boiling down your messaging into one key “hitter,” you're finally ready to hit “publish” on your ad. However, you’re going to need the accompanying artwork ready. Actually, the visual aspect of your ad is a big part of successful ad strategy from the beginning. Even the most pristine, engaging copy will fall flat if the visuals that go along with it don’t catch a reader’s attention first.
The cliche is true—a picture is worth a thousand words. It’s what catches the eye, awakening the user from their semi-somnambulistic scrolling through pics of their friends’ kids or cat videos, drawing their attention to your amazing offer.
Your ad artwork needs to do a few things simultaneously. It has to shake the scroller awake, get them thinking about a need or want (that your business has the answer for of course), and reflect your business's image as accurately as possible.
#3 you're (probably) not a designer
We know what you're thinking. "But I’m not a designer!"
It happens sometimes. As awesome as your small business is, maybe you’re just not also a graphic designer on top of being a kickass businessperson.
The solution: White-labeled, rebrandable Facebook ad templates.
We have prepared a package of nearly publish-ready ad image templates to get your campaign online fast. When we say “nearly,” we mean all you need to do is:
- Open up the template in your preferred software
- Pop in your logo to replace the ‘your logo’ sample,
- Edit the brief headline text
- And voila! Export your artwork and upload it to Facebook
What’s in the box?
We have prepared templates in both of the standard facebook ad sizes (1200 x 628 rectangle and square), each in three of the most common file formats (Photoshop, Word, and Powerpoint).
To get you started, there are 11 different ad templates in each size—each lending itself to one of the most common business verticals that Vendasta’s partners serve:
- Health
- Home Services
- Beauty
- Real Estate
- Restaurant
- Financial Services
- Professional Services
- Auto
- Education
- Shopping
- Hotel
Due to the wide range of unique businesses within each niche, we have kept the imagery as broad as possible within each template in order to give them maximum flexibility. If one of these templates doesn’t fit your business, the 12th template is blank and ready for you to import your own appropriate imagery.
Make it your own
If you have more advanced design chops, you can of course also change the background image, the typeface font, or even the entire layout as well to make your ads truly fit your brand. Just remember that Facebook penalizes ads whose artwork contains a large amount of embedded text within the image, so don’t go crazy. Keep your artwork’s headline small, short, and to-the-point.
Related reading: Advertise on Facebook: 7 Tips for Facebook Success
Put your best face forward
Facebook is where your customers (both current and future) are spending probably far too much of their day. That means your business, and your business clients, need to be seen there too. These templates can help you get started faster.