Solutions for TV Broadcast Companies

Vendasta allows TV broadcast companies to pursue new revenue by expanding their offerings with digital solutions for local advertisers.

The Challenge

Potential target markets are making the shift toward digital media, which includes younger demographics who favor digital and online media over traditional media consumption. In the broadcast world, we see cord-cutters slowly canceling their cable subscriptions or downsizing their channel packages.

As a result, TV companies are having to satisfy various demographics by offering traditional advertising as well as utilizing digital settings for ad space. However, growth in digital moves far beyond simple display and search ads. TV companies must find the right formula that includes traditional advertising services, as well as extensive digital solutions for their demanding clients.

A Message for TV Broadcast Companies from Vendasta CRO George Leith

The Solution

Transitioning sales approaches and expanding product lines to include digital solutions is difficult without guidance. TV  broadcasters must identify efficient ways to train, learn, and shift their focus to digital with traditional-savvy sales reps.

By partnering with digital providers, broadcast companies can integrate new solutions into their packages and borrow expertise to navigate the complex digital landscape. Vendasta offers support to TV companies looking to add more digital solutions to their advertising offerings. The platform gives TV companies access to a variety of digital products and services that can be added to existing advertising packages, bundles, or traditional services.

With new data from Borrell Associates1 projecting that revenue from local digital marketing services will outpace local advertising revenue by 2.5x by the year 2022, broadcast companies must diversify their offerings to combat slow revenue growth.

Vendasta’s white-label platform provides the digital services and MarTech solutions broadcast companies need to succeed when expanding into new digital territory and growing their bottom line.

Borrell Associates data on SMB expenditures projects significant investment in local marketing services through 2022

How It Works

Amy Gill Introduces Vendasta’s Marketplace

TV companies can pick and choose digital products and services to add to their existing advertising packages or create new bundles with the Vendasta Marketplace. And since TV sales consultants are more likely familiar with selling broadcast ads than digital offerings, sales training and collateral are also available.

Marketplace is only the tip of the iceberg. With Vendasta’s Snapshot Report, sales representatives are able to access an automated assessment of the digital standing of local businesses and then pair those businesses with digital solutions based off of their unique needs. Selling with this strategy increases client retention by 30%.

Companies can utilize Vendasta’s skilled partner development teams to assist with educating sales reps, allowing them to fully understand the digital products and services they begin to offer local clients. Our teams have conducted sales training across the world for TV companies, allowing them to fully comprehend digital solutions and to start maximizing client ad spend.

Additional Vendasta Features for Television Companies

Snapshot Report automatically scans business listing data for accuracy

Eliminate Manual Administrative Work With Digital Sales & Marketing Automation

Vendasta’s robust marketing automation solution offers sales intelligence tools to streamline TV sales initiatives. Vendasta’s AI and intent-mining features determine prospective clients’ intent to purchase and readiness to buy. Lower cost of acquisition by giving sales teams the tools to determine which leads are primed to buy.

Learn more about how to leverage Vendasta’s marketing automation solutions at your TV company >

Perform needs-assessment of business reputation and reviews

Broadcast Media CRM to Organize Client Interactions

Vendasta’s CRM is ideal for television media companies, allowing teams to manage existing client relationships and prospective opportunities in the Sales and Success Center. With unlimited user seats, this media CRM and pipeline management tool allows sales teams to track activity, opportunities, communication, and status of their current and prospective client.

Learn more about how to give your TV company’s sales team an edge with our CRM solution >

Snapshot Report scans business social media presence and gives a score

Combine and Conquer: Add Customer Voice to Your TV Offerings

Service bundles and campaigns that maximize the strengths of both traditional TV ads and digital marketing better fit the needs of today’s local businesses. With Customer Voice, your clients have the power to gather customer feedback and experiences to boost online star power and drive more business. Imagine driving TV ads to a business with a reputation that turns off prospects. Customer voice helps enhance your client’s reputation to make sure their TV ad spend isn’t wasted.

Learn more about Vendasta’s review and reputation solutions for TV companies >

The New World

With access to a comprehensive sales and marketing platform and Vendasta’s training teams, you’ll have a true partner as you go to market quickly and add new recurring revenue streams. On average, Vendasta partners grow their digital revenue 3.5x in their first year alone.

At the end of the day, Vendasta’s white-label platform empowers you to provide these marketing solutions to local businesses under your brand. Let’s work together so you can acquire more local business clients, retain clients longer, and grow your recurring revenue with our AI-powered platform.

Testimonial from a Current Traditional Media Partner

“It’s often a matter of getting that meeting, getting in front of that customer who might be skeptical. Using Vendasta’s Snapshot Report and campaigns, we’ve been able to reach a segment of businesses that we haven’t talked to about digital solutions, or we have in the past and the trail went cold. Since implementing Vendasta’s platform, we’ve seen over a 1500% increase in the number of accounts that we’ve been able to contact about digital solutions.

Kelly Geary

Digital Product Manager, Swift Communications

Key Resources for TV Companies

How Comporium Media Services Grew Digital Revenue by 82% in 1 Year

Here’s how Comporium Media Services grew their digital revenue by 82% in 1 year with Vendasta’s Snapshot Report & Marketing Automation solutions. Learn how the Snapshot Report gave Comporium’s sales reps the edge they needed in the selling process.

How Traditional Sales Reps Are Transitioning to Digital (Podcast)

Vendasta’s George Leith talks innovation and adaptation with sales innovator David Little of Comporium, a traditional media company. The pair discusses Comporium’s growth and transition into a trusted local marketing expert in the industry.

Why Your Clients Churn (A Vendasta Study)

Find out why your clients churn along with key strategies for retention that broadcast companies can put to use today. Learn about the importance of needs-based selling, upselling timing, client engagement, and the benefits of product diversity.

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