Solutions for Technology Platform Providers

Vendasta gives technology platform providers the power, flexibility, and dependability they need to go to market at the speed their customers demand while minimizing risk and maximizing exposure.

The Challenge

Meeting the demand for more technology-based services at the speed customers need is difficult for technology platform providers. Up against flatlining ARPU (average revenue per unit) and investor demand for increased ARPA (average revenue per account), the need for instant-on solutions and access to an expansive network of distributors is crucial.

Customers are biting at the heels for constant innovation, seamless integration, customizability, support, and accessibility—all while maintaining a unified experience. The struggle to fulfill these needs creates a broken customer experience, as each software vendor has its own portal, platform, billing, and a plethora of login information to memorize.

How can a platform provider focus on expanding their distribution network and experimenting with go-to-market strategies when simply keeping up with industry demand is running them ragged?

A Message for Technology Platform Providers from Vendasta CRO George Leith

The Solution

With the cloud service revenue forecast to grow by 21.4% in 2018,the need for a flexible and dependable platform to integrate with is crucial for offering a dynamic customer experience. By pursuing offensive platform strategies—like implementing new digital offerings that reshuffle current business models, and overinvesting in technology relative to the competition—platform providers yield a better payoff in revenue and growth.2 

Platform providers must stay ahead of the competition and market demand by constantly differentiating their offerings and expanding their reach. By investing in a scalable, robust platform with seamless API integration, technology platform providers will be future-proofed against changing client needs and be able to experiment with their go-to-market strategies risk-free.

How It Works

Amy Gill Introduces Vendasta’s Marketplace

Vendasta offers technology platform providers an end-to-end platform for reselling digital business solutions, as well as access to an expansive network of resellers to maximize their exposure.

Growth starts with integration into our Wholesale Marketplace to tap into our vast network of digital solutions and resellers. By becoming both Vendasta vendor and partner, technology providers will be able to use our robust APIs to introduce new incremental revenue streams right into their platform. Providers can experiment with packages of Marketplace products risk-free and identify the best ARPU-boosting opportunities.

Leverage the Vendasta network of 19,000+ sales professionals selling to 1,000,000+ local businesses to expand your reach into hundreds of markets around the world. With smart sales and marketing automation software facilitating sales from consult to close, reducing churn and growing your bottom line has never been so easy.

Additional Vendasta Features for Technology Platform Providers

Snapshot Report automatically scans business listing data for accuracy

Flexible and Dependable Integration With Existing Solutions

Vendasta’s software is designed to work with our partner’s products, services, and solutions. Easily integrate Vendasta solutions into your existing stack and create a tech-focused marketing and advertising stack that caters to your clients’ particular demands.

Perform needs-assessment of business reputation and reviews

Usability Focused Platform with Single Sign-On (SSO) Capability

Vendasta’s software is designed with user experience at the heart of each decision. Deliver a seamless user experience for clients through the right tools that are fluid, helpful, and easy-to-use. Vendasta SSO allows your clients to access multiple independent software systems with a single login feature —no more log-in headaches and password fatigue.

Snapshot Report scans business social media presence and gives a score

Robust APIs and Technical Documentation

Vendasta has developed a wide range of internal and external APIs available for partner use. Our internal service level objectives drive our team to develop the most reliable APIs, and our integration is designed with ease of use in mind. Vendasta’s integration has proven to be effective for those with extensive technical backgrounds as well as less experienced development teams.

Snapshot Report scans website performance, page speed insights and mobile responsiveness

Go-To-Market Products Readily Available

Vendasta’s Marketplace arms technology companies with go to market digital products (Like SEO, Social, Video, Advertising, Websites and more), which can be sold under your brand. The applications within the Vendasta marketplace can be sold separately or as part of a package/service you are already delivering through your existing software solution(s).

The New World

With access to a comprehensive sales and marketing automation platform and Vendasta’s network of resellers and solutions, you’ll have a true partner helping you grow your digital revenue. On average, Vendasta partners grow their digital revenue 3.5x in their first year alone. In fact, the most successful Marketplace vendors experience an average month-over-month growth rate of more than 25% by selling their solutions through the Vendasta Marketplace. 

Let’s work together so you can acquire more local business clients, expand your reach, reduce your churn, and grow your recurring revenue with our AI-powered platform.

Testimonial from a Current Platform Provider Partner

“The solutions Vendasta provides has helped our business not only save time and money, but also provide differentiation in a crowded competitive environment. The platform has allowed us to scale and improve our efficiencies in reputation management and listing management with an easy-to-use interface. Vendasta is very receptive to feedback and provides excellent service. Their passion and commitment fits perfectly with our company attitude.”

Erica Campbell Byrum

Director of Social Media, ForRent

Key Resources for Technology Platform Providers

How a Platform Provider Closed the Loop on Marketing Solutions with Vendasta

Learn how white-label reputation and listings management software helped ForRent, a massive platform provider, offer new innovative solutions to their real estate clients.

SSO for Enterprise: Unlock the Potential Of Your Own Platform with Vendasta

With product diversification a major factor in client retention, easy integration of re-sellable solutions is a must for platform providers to stay competitive. Integrating of the solutions you need is easy with Vendasta.

Why Your Clients Churn (A Vendasta Study)

Find out why your clients churn along with key strategies for retention that platform providers can put to use today. Learn about the importance of needs-based selling, upselling timing, client engagement, and the benefits of product diversity.

Request a demo

Our sales team will reach out to connect with you at your earliest convenience.

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