Solutions for Directory and Yellow Pages Companies
Vendasta helps directories and yellow page companies pursue new digital sales opportunities in existing relationships by offering a full suite of marketing solutions.
The days of easy dominance over local marketing are over for the directory industry. Getting business used to be easy—Yellow Pages and newspaper were all you needed to advertise. Businesses would come to you.
Not anymore. Now, SMB and SMEs are bombarded with dozens of other choices every day by ad solicitors. They have thousands of options, and the directory space gets more and more difficult every day to show value in your products.
To stay competitive, directory and yellow page companies need to add new digital marketing solutions and agile sales models to facilitate rapid, monthly recurring revenue growth.
Borrell Associates data on SMB expenditures projects significant investment in local marketing services through 2022
Local SMBs and SMEs still need digital directories. Thing is, research shows that over 86% of local businesses want to buy all of their marketing solutions from a single provider—they don’t want to juggle multiple vendors, logins, and bills1. Offering a point solution or using digital solely to prop up print solutions isn’t viable today.
Directories and yellow pages must expand their offerings. By tapping into new digital solutions, they can leverage their existing relationships with the businesses on their platform for upselling and cross-selling opportunities.
With local digital marketing revenue projected to outpace advertising revenue by 2.5x by the year 20222, now is the time to capitalize on the relationships you’ve built and dive into digital.
How It Works
With Vendasta’s Marketplace, directory and yellow page providers can quickly go to market with new digital solutions—low risk and at scale. Pick and choose digital products and services from advertising to SEO to websites and launch new digital bundles to sell to local businesses listed on your platform.
By leveraging our sales and marketing automation software with your existing list of businesses, you’ll easily identify new sales opportunities and be able to approach clients with new product bundles selected from our Marketplace. The platform offers the functionality, dependability, and solutions you need to rapidly grow new revenue.
Vendasta has your back with all the training, resources, and collateral you’ll need. Our teams have conducted sales training around the world for directory companies (e.g., 411.ca), allowing them to fully comprehend Vendasta’s digital solutions and to start capitalizing on alternative revenue streams.
Amy Gill Introduces Vendasta’s Marketplace
The New World
With access to a comprehensive sales and marketing platform and Vendasta’s training teams, you’ll have a true partner as you go to market quickly and add new recurring revenue streams. On average, Vendasta partners grow their digital revenue 3.5x in their first year alone.
At the end of the day, Vendasta’s white-label platform empowers you to provide marketing solutions to local businesses under your brand. Let’s work together so you can acquire more local business clients, retain them for longer, and grow your recurring revenue with our AI-powered platform.
Testimonial from a Directory Partner
“Vendasta has given us the ability to scale at Comporium Media Services. We worked with them to do automated marketing campaigns, using their Snapshot Reports to show our customers where they might have gaps in their online presence. By using those in our sales process, we were able to get the right information at the right time in front of our customers, and it helped us grow our digital advertising products by 82% last year. So it was a phenomenal result.”David Little
Key Resources for Directory & Yellow Page Companies
Here’s how Comporium Media Services grew their digital revenue by 82% in 1 year with Vendasta’s Snapshot Report & Marketing Automation solutions. Learn how the Snapshot Report gave Comporium’s sales reps the edge they needed in the selling process.
Find out why your directory clients churn along with key strategies for retention that Directories and YellowPages can put to use today. Learn about the importance of needs-based selling, upselling timing, client engagement, and the benefits of product diversity.
Learn how 411.ca, Canada’s #1 online directory service, successfully shifted from directory to digital with MRR and consultative sales. Hear the story from Vice President of Strategy, Mike Giamprini about shifts they’ve made to serve local businesses nationwide.
Request a demo
Our sales team will reach out to connect with you at your earliest convenience.