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What is an Explainer Video? Definition & Examples

Aug 28, 2023 | Digital Marketing, glossary

An explainer video is a short, animated video that is used to explain a product, service, or concept in a concise and engaging way. Explainer videos are often used by marketing agencies to quickly and effectively communicate a message to their target audience. Explainer videos are an effective way to capture the attention of potential customers and explain complex topics in a simple and entertaining way. By leveraging explainer videos, marketing agencies can quickly and effectively communicate their message to their target audience, helping to increase brand awareness and engagement.

Key Takeaways

  • Introduction to Explainer Videos
  • Benefits of Explainer Videos for Marketing Agencies
  • Types of Explainer Videos
  • How to Create an Effective Explainer Video
  • Tips for Creating an Engaging Explainer Video

Introduction to Explainer Videos

Explainer videos are an effective tool for marketing agencies to quickly and effectively communicate their message to their target audience. Explainer videos are typically short, animated videos that explain a product, service, or concept in a concise and engaging way. They are an effective way to capture the attention of potential customers and explain complex topics in a simple and entertaining way.

Explainer videos can be used to:

  • Introduce a product or service
  • Explain a concept or process
  • Demonstrate how a product or service works
  • Highlight the benefits of a product or service
  • Showcase customer testimonials
  • Increase brand awareness

Explainer videos are also an effective way to engage with potential customers and build trust. By using visuals, audio, and animation, explainer videos can help to capture the attention of viewers and keep them engaged. Additionally, explainer videos can be used to explain complex topics in a simple and entertaining way, helping to increase understanding and engagement.

Explainer videos can be used in a variety of ways, from social media campaigns to website landing pages. They can also be used to create a more interactive experience for customers, helping to increase engagement and conversions. Explainer videos are an effective way for marketing agencies to quickly and effectively communicate their message to their target audience, helping to increase brand awareness and engagement.

Benefits of Explainer Videos for Marketing Agencies

Explainer videos can also be used to create a more personal connection with potential customers. By using an explainer video, marketing agencies can create a more personal connection with their target audience, helping to build trust and loyalty. Explainer videos can also be used to showcase customer testimonials, helping to demonstrate the value of a product or service.

Explainer videos can also be used to drive conversions. By using an explainer video, marketing agencies can quickly and effectively communicate their message to potential customers, helping to increase conversions. Explainer videos can also be used to highlight the features and benefits of a product or service, helping to increase the likelihood of a sale.

Explainer videos are an effective tool for marketing agencies to use to engage their target audience. By leveraging explainer videos, marketing agencies can quickly and effectively communicate their message to their target audience, helping to increase brand awareness and engagement, create a more personal connection, and drive conversions.

Types of Explainer Videos

Explainer videos come in a variety of forms, each with its own unique purpose. Here are some of the most common types of explainer videos used by marketing agencies:

  1. Animated Explainer Videos: Animated explainer videos are a great way to quickly and effectively communicate a message to potential customers. Animated explainer videos can be used to showcase a product or service, highlight features and benefits, and create a more personal connection with potential customers.
  2. Live Action Explainer Videos: Live action explainer videos are a great way to create a more personal connection with potential customers. Live action explainer videos can be used to showcase customer testimonials, demonstrate the value of a product or service, and create a more personal connection with potential customers.
  3. Whiteboard Explainer Videos: Whiteboard explainer videos are a great way to quickly and effectively communicate a message to potential customers. Whiteboard explainer videos can be used to showcase a product or service, highlight features and benefits, and create a more personal connection with potential customers.
  4. Screencast Explainer Videos: Screencast explainer videos are a great way to quickly and effectively communicate a message to potential customers. Screencast explainer videos can be used to showcase a product or service, highlight features and benefits, and create a more personal connection with potential customers.
  5. Motion Graphics Explainer Videos: Motion graphics explainer videos are a great way to quickly and effectively communicate a message to potential customers. Motion graphics explainer videos can be used to showcase a product or service, highlight features and benefits, and create a more personal connection with potential customers.

By leveraging the power of explainer videos, marketing agencies can quickly and effectively communicate their message to their target audience, helping to increase brand awareness and engagement, create a more personal connection, and drive conversions.

How to Create an Effective Explainer Video

Creating an effective explainer video requires careful planning and execution. Here are some tips to help marketing agencies create an effective explainer video:

  1. Identify Your Target Audience: Before creating an explainer video, it’s important to identify your target audience. Knowing who you’re targeting will help you create a video that resonates with your audience and drives conversions.
  2. Choose the Right Type of Explainer Video: There are a variety of explainer video types to choose from, each with its own unique purpose. It’s important to choose the right type of explainer video for your message and target audience.
  3. Keep It Short and Sweet: Explainer videos should be short and to the point. Aim to keep your explainer video under two minutes in length.
  4. Use Visuals to Tell Your Story: Explainer videos should be visually engaging. Use visuals such as animation, live action, whiteboard, screencast, and motion graphics to tell your story.
  5. Include a Call to Action: Make sure to include a call to action at the end of your explainer video. This will help drive conversions and increase engagement.

By following these tips, marketing agencies can create an effective explainer video that resonates with their target audience and drives conversions.

Tips for Creating an Engaging Explainer Video

  • Use the Right Music: Music can help set the tone for your explainer video and make it more engaging. Choose music that fits the tone and message of your video.
  • Optimize for Mobile: With more and more people watching videos on their mobile devices, it’s important to optimize your explainer video for mobile. Make sure your video looks great on both desktop and mobile devices.
  • Test Your Video: Before launching your explainer video, it’s important to test it. Test your video with different audiences to get feedback and make sure it resonates with your target audience.
  • Promote Your Video: Once your explainer video is complete, it’s time to promote it. Promote your video on social media, email, and other channels to get the word out.

Creating an effective explainer video requires careful planning and execution. By following these tips, marketing agencies can create an engaging explainer video that resonates with their target audience and drives conversions.

Conclusion

Explainer videos are a powerful tool for marketing agencies to use to engage their target audience and communicate their message in an effective and entertaining way. With the right approach, explainer videos can be used to quickly and effectively explain complex topics and capture the attention of potential customers. By following the tips outlined in this article, marketing agencies can create an effective and engaging explainer video that will help to increase brand awareness and engagement. Explainer videos are an invaluable tool for marketing agencies and can be used to effectively communicate their message to their target audience.

FAQs

What is an Explainer Video?

An explainer video is a short video that explains a product, service, or concept in an engaging and informative way. It typically includes a voiceover, visuals, and music to help explain the concept in an easy-to-understand way.

What are the benefits of using an Explainer Video?

Explainer videos are an effective way to quickly and easily explain a concept or product to potential customers. They can help to increase engagement, boost conversions, and improve customer retention.

What are the different types of Explainer Videos?

There are several different types of explainer videos, including animated videos, live-action videos, whiteboard videos, and motion graphics videos.

How do I create an effective Explainer Video?

Creating an effective explainer video requires careful planning and execution. You should start by defining your target audience and creating a script that is tailored to them. You should also consider the visuals, music, and voiceover that will be used in the video.