Forbes Interview Explores Vendasta’s Commitment to Innovation, Trust, and Ethical AI Development.

March 11, 2024 (Saskatoon, Saskatchewan) — Vendasta, the leading platform for selling digital solutions to local businesses, is making waves in ethical AI development, spotlighted in a recent Forbes feature. Under the leadership of CEO Brendan King, Vendasta is championing transformative initiatives to democratize technology for local businesses on a global scale.

In an interview with Forbes contributor Cindy Gordon, Brendan King highlighted Vendasta’s strategic use of generative AI, positioning the company as a trailblazer in the digital solutions space. The core of Vendasta’s mission lies in its dedication to ethical AI practices, prioritizing trust, transparency, and responsible usage in every technological advancement.

“We’re truly honored to see Vendasta’s AI development and innovation spotlighted in Forbes, showcasing the game-changing impact we’re bringing to local businesses worldwide,” shared Brendan King, CEO of Vendasta. “We’re excited about the innovative initiatives our team is working on and how we are leveraging AI to democratize technology and empower local businesses on a global scale.”

Vendasta’s proprietary data collection on businesses, coupled with AI-enabled user workflows, streamlines operations for its channel partners and local businesses. This includes advertising, marketing, customer communication, CRM management, meeting scheduling, and billing through the power of AI.

The recent Forbes feature underscores Vendasta’s global impact, showcasing its commitment to being an end-to-end platform for companies serving small and medium-sized enterprises (SMEs). Brendan King’s leadership has positioned Vendasta as a leading company, with a strategic focus on ethical AI practices that set it apart in a competitive landscape.

Vendasta’s growth foundation rests on technological prowess and a clear ethical stance demonstrated through our robust AI Ethics policy. This commitment encompasses transparency, responsibility, and openness at every stage of AI development, from minimizing bias to environmental considerations and team training.

CEO Brendan King, a growth-oriented leader, shares valuable lessons learned on the journey, including the importance of education in sales, simplicity in software design, resilience, and customer-centricity.

Vendasta’s focus on ethical AI development and its transformative impact on global businesses, highlighted in Forbes, affirm our position as a digital solutions trailblazer. With a commitment to responsible innovation, Vendasta continues to democratize technology and empower local businesses worldwide.

To read the full interview with Vendasta’s CEO, visit Forbes here.

About Vendasta
Vendasta is a provider of digital solutions that help businesses operate and grow. It delivers these solutions through a vast network of channel sellers and its direct brands. In September of 2023, Vendasta was listed on The Globe and Mail’s 5th annual list of Top Growing Companies in Canada with 135% growth over the past three years. Based in Saskatoon, Vendasta is now a global enterprise with offices in Saskatoon, Boca Raton, and Chennai and employs over 700 people around the globe. Discover more and sign up for free at

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