16 Top Travel Directories: Soar Straight to Listing Success

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The Evolution of Travel Directories: Blurred Lines

The Popularity of Travel Directories Has Shifted

Travel directories have changed over the past five (and even moreso over the past ten) years as the vertical specific, general travel directories have lost website traffic to travel agency website heavy hitters such as Expedia, Orbitz, Priceline, Kayak and the many others. Heck, with spokesmodels such as William Shatner and catchy hilarious commercials to boot, it’s kind of hard to forget them.

Top Travel Directories Priceline Commercials
Image Source: Businessinsider.com

The Travel Niche is Dominated By Major Travel Websites

With these top travel websites offering great deals on flights and travel accommodations, it comes as no surprise that they rule the market share of this corner of the web. These big travel websites have teamed up with airlines and hotels to offer low prices and make the travel niche a competitive place to be. Vacations can add up quickly, and so for the majority of consumers, these sites have become very hard to resist as we all want a great deal on our vacations.

Enter the Future of Travel: Travel Apps

Similar to the tale of Uber disrupting the local travel segment, travel apps are on the rise. We all know that the future of digital marketing is predicated on hyper personalization and through messaging, where mobile users are spending more and more of their time. So how can that be achieved through the travel segment? Enter Lola, the travel app from Lola Travel Company.

Lola Travel Agency App
Image Source: Lola.com

This startup is turning the confusing travel process back to the travel agents, with a new digital twist offering instant service and personalized content in a text chat based atmosphere. Will this be the new wave of travel planning, taking the crown away from the heavy hitters such as Priceline, Expedia and the like? Only time will tell.

Travel Has Become a Popular DIY Category

Back to travel websites and directories. The travel website heavy hitters have made it difficult for traditional travel agencies to thrive in this tech changing world as, thanks to the internet and modern technologies, everyone can become a travel planner DIY’er (it’s also safe to say that travel reviews have played a huge part in the latter).

The Rise of the Multi-Directories

What has also changed is that niche and verticalLocal Business Listings Mountain Snippet specific directories have been engulfed by larger, all-encompassing directories as well as other sites and platforms not typically considered directories. This is where the blurred lines come in. And no, sorry Mr. Thicke, I’m not referring to the song.

As we have illustrated in the Local Business Listings Mountain infographic (see the legend key on the mountain), many of the Top 100 Online Business Directories are not only just directories, but search engines and social media platforms with directories built within them. So, today we live in a world where a directory can be more than one thing. In fact, it can be many things, or part of a greater thing.

TL;DR: Top 16 Travel Directories

  1. Google
  2. Facebook
  3. Bing
  4. Yelp
  5. TripAdvisor
  6. Expedia
  7. Yellowpages
  8. Orbitz
  9. The Knot*
  10. Manta
  11. Foursquare
  12. Lonely Planet
  13. Weddingwire*
  14. Viator
  15. Superpages
  16. Roadtrippers

*Wedding niche directories with travel and honeymoon specific categories. See list below for more information.

Which Businesses Should List on Travel Directories?

Businesses related to the travel sector in some way, or businesses in cities with bustling travel scenes,  should consider adding their listings to a travel directory. Similar to our previous discussion regarding adding listings to GPS directories, adding listings to travel directories can be a great way to diversify listings to a new base of potential customers.

Some tourists enjoy checking out local hot spots rather than the typical tourist destination so you never know who you may attract to your doors.

Keep Listing Categories as Consistent as Possible

Each travel directory is different and features different categories on their site. Even the general directories and internet yellow pages (IYPs) contain separate categories for travel destinations versus restaurants, for example. The best practice is to keep business categories as consistent as possible when adding or claiming your listings. Where a business can get a bit more creative is in the description section, if the directory allows a little write up section.

Avoid Creating Duplicate Listings

How can a business keep their listing category consistent when all listing sites have different categories? The answer is to try to be somewhat consistent. Let’s use a restaurant as an example. A restaurant should keep their listing category within the realm of a restaurant or food category and not stray to categorize their business as a sightseeing attraction because they have the best burgers in the state.

Similar to the Bad Icons in Bomberman, Avoid Bad Listing Data and Duplicates
Image Source: Gamestavern.com

When a business lists under a different category from their listings on other directories, search engines can consider that information different enough to create a duplicate listing. Duplicate listings create bad data that is something akin to the common cold—stay away so as to not get affected. Whenever I think of duplicate listings I think of the skull icon from Bomberman. Once the character gets the skull icon they can infect others and drop bombs everywhere and it slows them down. Think of duplicate listings like that. It’s a drag and can really mess with your performance on the web. Stay away from it.

Travel Related Listing Business Categories

With all of that in mind, here are the major categories of travel related businesses. Businesses that fall within these categories may want to consider listing on travel directories to expand their visibility and reach:

  • Accommodations: hotels, motels, inns, cabins, vacation rentals, campgrounds, houseboats, conference centers, extended stay suites, bed & breakfasts, lodges, cabins, fishing camps, cottages, hostels, resorts, ranches.
  • Food and dining: restaurants, lounges, pubs, caterers, night clubs, bakeries, cafes, comedy clubs.

Those that cater to specific dietary requirements such as vegetarian, vegan, gluten free, etc. should also make sure they list this information in their listings!

  • Shopping: books, currency exchange, gifts, markets, duty free shops, pharmacies, eyewear, footwear, liquor stores, shopping malls, technology, toys and games, bike shops, luggage, florists, auto repair.
  • Tours and activities: airplane tours, boat tours, rafting, sailing, sightseeing tour, whale watching, horse trail tour, golf courses, bicycle tours, walking tours, train tours, scuba diving, ski resorts, fishing excursions, kayaking.
  • Travel insurance
  • Travel agents
  • Transportation: airlines, airports, cruises, public transit, trains, bridges, stations, terminals, limousines, ferries, taxis, vehicle rentals, helicopters, parking, water taxis, ports, flights, taxis, bus services and car rentals.
  • Sightseeing: aquariums, art shows, concerts, festivals, parks, gardens, zoos, gardens, science centers, special events, sporting events, vineyards, arenas, stadiums, bridges, hot springs, theatres, museums, casinos, fairs, parades, lectures, seminars, workshops, auditoriums, towers, beaches, lighthouses, mountains, waterfalls.

The Top 16 Travel Directories Are…

Top Travel Directory #1: GoogleTop Travel Directory Google

Average US Monthly Traffic (Similarweb): 1.65 billion

Average Global Monthly Traffic (Similarweb): 30.5 billion

US Ranking (Alexa): 1

Directory Category Type: search engine (with a general directory)

Google’s free Google My Business tool allows businesses to manage their online presence across Google, including Search and Maps. Businesses can verify and edit their business directory listing information to help customers find said business through their local search efforts.

Don’t Give Competitors Free Business

With a whopping 1.65 million monthly users in the U.S. and average 30.5 billion monthly global users, any business in the travel vertical can rest assured the very likely odds that travel goers are googling their business. If these travelers try to Google a business and cannot find it, then the closest competitor may show up. Around our office this is what we call giving free business or candy to your competitor.

Don't give free business to your competitors with inaccurate listings

The data from Google My Business appears in Search, Maps and Google+ making the information for customers easily findable  from desktop, mobile or anything in between. Users can also read reviews on businesses when they search the business. User reviews are populated from Google as well as aggregated from popular sources such as Tripadvisor and Yelp.

Don’t Forget to Ask Customers to Post Pictures In Their Reviews

Hot Tip: Ask patrons to leave a review and photo on Google if you want those images seen.

I left the image below on Google from a boat dinner cruise I was on four months ago. It has received over 5,364 views since I posted it. Considering the business didn’t have a lot of images or reviews on their profile prior to this, this gave them a great boost in online visibility.

Images from Google Reviews Do More Talking Than ReviewsGoogle Local Guides and Reviews Help Spread the Word for a Business

Not to brag or boost my ego, but since this image has received so many views, it now is the image that shows up in the business’s listing (image on right). Tourists or patrons may take better images as they can see the experience from they eyes of the consumers, which is harder to do as a business owner.

What the business owner may think is great isn’t always what the customer really enjoys. In the case of the boat tour I was on, the operator was too busy operating the vessel to stop and take pictures. This is a relief to me,as I probably wouldn’t feel safe if I had seen him taking pictures instead of driving the boat.


Top Travel Directory # 2: FacebookTop Travel Directory Facebook

Average US Monthly Traffic (Similarweb):  60 million

Average Global Monthly Traffic (Similarweb): 26.9 billion

US Ranking (Alexa):16.1 million 3

Directory Category Type: social media  (with a general directory)

Facebook is a social networking platform that allows users to create profiles, upload photos and other media, keep in touch with friends, family as well as follow their favorite businesses and brands. Companies can create Facebook business profiles to keep in touch with their fans regarding any company news or updates. Users can follow businesses as well as leave reviews for other Facebook users to see.

Facebook Isn’t Really a Directory, Is It?

Facebook allows for users to search for businesses within their platform. Facebook also asks businesses for full NAP (name, address, phone number) data, even more enhanced data in some circumstances than many internet yellow page directories. So while Facebook is first and foremost a social media site, it is indeed in its own right, a directory as well.

Facebook Is a Travel Directory?

If Facebook is considered a directory, then it is just a general directory. However, therein lies a sweet spot for businesses in the travel sector. There are many uses for businesses in the travel vertical with Facebook, so many that an entire blog could cover that subject.

Huge Potential for Free Advertising

Let’s say your business is a warm tropical resort. A Facebook user recently came to your resort, had a wonderful time and uploaded their entire travel album of 150+ pictures they took at your resort.

Facebook Customer Tourist Images Are Like Free Advertising Opportunities
Image Source: Facebook

If you can get customers to tag your business in their photos, the potential for free real photos to accumulate for your marketing purposes (assuming you get their permission of course) is huge. With the cost of a free draw for five night stay or the prize of your choice (really however you want to entice customers to tag your business in their photos), if they tag your photos and leave a review, the number of potential users who will see this and keep your business top of mind is indeed a worthy investment. In fact, it’s priceless advertising. Move over William Shatner, travel spokesmodels are now the social media savvy.

Again, if that customer happens to tag your business in their photos, these photos not only show up on the timelines your former patron’s friends, but also in your photos on your business Facebook page. When your former patron show pictures of their amazing vacation at your resort online to their cohorts, they are advertising your business for free to their friends and relatives who may be your target market demographic.

Let’s say they also left a review. Those reviews are priceless word of mouth advertisements for your company. It’s a good idea of course to know how to manage reviews properly by knowing how to respond to reviews, good or bad to keep your happy fans happy and win back unhappy customers.


Top Travel Directory #3: BingTop Travel Directory Bing

Average US Monthly Traffic (Similarweb): 13.8 million

Average Global Monthly Traffic (Similarweb): 1.1 billion

US Ranking (Alexa): 20

Directory Category Type: search engine (with a general directory)

Bing Places for Business is a portal where local business owners can add a listing for their business on the Bing network. Businesses can add or claim a Bing Places for Business listing for free as well as upgrade their listing.

ComScore’s latest desktop core search share report shows Google in the lead at 63.6% and Bing in second place at 22.1%. Think of it this way: if a business were to add a free listing to both Google and Bing, it covers them for nearly 85.7 of desktop searches when users search their business name. Not a bad payoff if you ask me. The typical Google user compared to Bing user covers an entirely different demographic and niche, so again for the price of free, it really doesn’t hurt adding a listing to both locations to hit more customers.


Top Travel Directory #4: YelpTop Travel Directory Yelp

Average US Monthly Traffic (Similarweb): 16.1 million

Average Global Monthly Traffic (Similarweb): 158 million

US Ranking (Alexa): 42

Directory Category Type: general directory

Yelp is a platform where users can publish reviews about local businesses and has become the website synonymous with customer reviews. Why? Well, the site has over 102 million reviews for one. Whether you love Yelp or don’t, it’s has a following unto its own of devoted Yelpers and the birthplace of some hilariously entertaining reviews.  

Businesses can add or claim their Yelp listing for free. Yelp also offers free tools for businesses to help manage their listing which includes review responding capabilities, photo uploads and the ability to create special offers.

Yelp is More Than a Restaurant Review Site

While we all traditionally know Yelp as a restaurant review website catering to wanna-be food critics, it has become a general review site with categories ranging from food, shopping, real estate, home services to, you guessed it: hotels and travel. Under Yelp’s hotels and travel category there are over forty-four travel subcategories ranging from aerial tours, airlines, buses, boat tours, limos, resorts, rest stops, taxis, wine tours and more.


Top Travel Directory #5: TripAdvisorTop Travel Directory TripAdvisor

Average US Monthly Traffic (Similarweb): 10.4 million

Average Global Monthly Traffic (Similarweb):  135.1 million

US Ranking (Alexa): 86

Directory Category Type: travel directory – paid

TripAdvisor is a travel website company that operates in over 25 countries and features listings and customer review capabilities. Users can book rooms, find flights, find things to do, and reserve tables at participating restaurants through the TripAdvisor site. TripAdvisor boasts over 96 million members, 385 million reviews and opinions and 48 sites in 28 languages.

Businesses can register and claim their TripAdvisor business listing on TripAdvisor’s online business directory under either a free or paid listing. Once registered, businesses with paid listings can access tools and widgets through TripAdvisor to help them promote their listing.

Due to the sheer traffic and popularity of the site alone, TripAdvisor is a definite travel directory listing consideration for any accommodation, vacation rental, restaurant or attraction. With TripAdvisor’s high SERP results, a profile on the site when searched could possibly heed some positive barnacle SEO results.


Top Travel Directory #6: ExpediaTop Travel Directory Expedia

Average US Monthly Traffic (Similarweb): 7.1 million

Average Global Monthly Traffic (Similarweb):  58.5 million

US Ranking (Alexa): 142

Directory Category Type: travel directory/agency – paid

Expedia is a travel website owned by Expedia Inc. that customers can use to book flights, reserve hotel accommodations, rent vehicles, book cruises and vacation packages as well as other various attractions.

Fun fact: Expedia started as a small division within Microsoft back in 1996 and has evolved into a large portfolio of a dozen global travel brands (ExpediaInc). These travel brands include: Expedia, Hotels.com, Travelocity, Trivago, Egencia, Orbitz, WotIf, Venere, Hotwire, Expedia Affiliate Network, Expedia Media Solutions, and AirAsiaGo.

Businesses can add an accommodation or add an activity on the site’s directory for a fee. Expedia customers can become members of their Expedia+ travel rewards program and earn additional rewards and discounts on future bookings through Expedia.


Top Travel Directory #7: YellowpagesTop Travel Directory Yellowpages

Average US Monthly Traffic (Similarweb):  5 million

Average Global Monthly Traffic (Similarweb): 31.4 million

US Ranking (Alexa): 337

Directory Category Type: general directory/IYP

YellowPages, or YP.com, is an online business directory owned by YP. A business listing on YellowPages’s directory can be added or claimed for free. A basic information business listing includes company name, street address, city, state, zip code, email, website and more. YellowPages also offers a free coupon tool for those with free listings.

So why is a general IYP included on the list of top travel directories? Yellow Pages has made their directory appealing to travellers as well as those looking to perform a local search for businesses nearby.

Yellow pages features a “Tourist Information & Attractions” category as well as motels, hotels, lodging, resorts, lodging, car rental, air travel, travel agencies and more. Yellow Pages also features city guides for major cities in the US as well as local yellow pages within their website via their sitemap page. The following is a city guide page for Atlanta. With the large amount of traffic to the Yellow Pages directory, it certainly doesn’t hurt to advertise on here for free.

YP City Guide Tourism Pages


Top Travel Directory #8: OrbitzTop Travel Directory Orbitz

Average US Monthly Traffic (Similarweb):  2.6 million

Average Global Monthly Traffic (Similarweb): 12.9 million

US Ranking (Alexa): 733

Directory Category Type: travel directory/agency  – paid

Orbitz is a travel website owned under Expedia Inc. umbrella that customers can use to book flights, reserve hotel accommodations, rent vehicles, book cruises and vacation packages as well as other various attractions. Expedia acquired Orbitz in 2015.

Businesses can add an accommodation or add an activity on the Orbitz’s directory for a fee. Orbitz customers can become members of their Orbitz Rewards loyalty program and earn additional rewards and discounts on future bookings through Orbitz.


Top Travel Directory #9: The KnotTop Travel Directory The Knot

Average US Monthly Traffic (Similarweb): 3 million

Average Global Monthly Traffic (Similarweb): 12.6 million

US Ranking (Alexa): 862

Directory Category Type:  wedding directory

Before getting any flack (or thinking I’m off my rocker, or have fallen off my unicorn) for advising that a niche wedding directory is a top travel directory, I need you to think outside the box with me on this one. Remember earlier when I talked about blurred lines in regards to directories? The two major wedding directories on this list both have travel and vacation categories.

Seeing as though businesses can create basic listings/profiles for free on the sites, why not? As the great marketing legend Seth Godin would say, in a world of cows, be a purple cow. Well, this is your chance. Currently few businesses are listed in the travel categories on these sites so you never know which brides will be checking out your profile.

You’ve Sold Me On Thinking Outside the Box. What is The Knot?

The knot is a wedding vendor resource that offers a gift registry, bridal gown search and local vendor information. Businesses can list on the directory, “The Knot Wedding Network,”  by creating a limited profile. The limited profile is free and allows vendors to add contact information and a couple of photos. The Knot offers Lite, Standard and Featured listing packages that businesses can pay for to add more to their local business listings on the directory.  

The Knot Wedding Network Directory

Applicable travel related categories featured on The Knot’s marketplace directory: reception venues, hotel room blocks, bed and breakfasts, caterers, bar services, ceremony venues, transportation, travel specialists, and vacation homes & villas.

Wedding and Travel Stats and Facts

I’m very diligent when it comes to proving a point. Just incase I haven’t sold you yet on my whole advertising travel on wedding directories, here are some stats and facts in regards to weddings and travel that may make appease you:  

These wedding facts have been compiled from sources such as CNN Money, Mediapost, and the U.S. Census Bureau via About.com:

Weddings

  • An average of 2.4 million weddings are performed in the U.S every year
  • 88% of Americans marry at least once in their life
  • $72 billion is spent on weddings annually in the U.S.
  • 24 percent of marriages are destination weddings
  • The destination wedding market accounts for $16 billion in annual spending
  • Average budget for a destination wedding is $28,000
  • The leading destinations for out-of-town weddings are: (Figures in parentheses indicate number of weddings performed annually.)
    • Las Vegas (80,000)
    • Hawaii (20,000)
    • U.S. Virgin Islands (5,100)
    • Jamaica (5,000)
    • Bahamas (4,000)
    • Mexico and Florida are also important locations for destination weddings

Honeymoons

  • Estimated number of honeymooners: 1.4 million U.S. couples per year
  • Among couples who choose a traditional wedding, 99 percent take a honeymoon
  • Destination couples spend $8,200 on average on their honeymoon. That’s more than one-third more than traditional wedding couples
  • Honeymoons comprise a $12 billion-dollar-a-year industry
  • Couples spend an average of $4,466 on their honeymoon. That’s three times as much as the average U.S. adult spends on a vacation. Luxury honeymooners, which comprise 15% of the market, spend an average of $9,954 and vacation for 11 days
  • 40% of honeymooners will stay at a resort vs. 27 percent at a large hotel vs.10 percent at a small hotel
  • 80% of honeymooners in the last 5 years used social media to research their destinations.
  • Most popular US honeymoon destinations: Hawaii, Florida, California, Nevada

I don’t know about you, but if these numbers don’t get you excited about listing on a wedding site due to the volume of weddings and annual spend, I don’t know what will. All I’m saying here is that there is a huge opportunity to add a tourism activity, resort or more listing for businesses on these wedding directories under their vacations and honeymoon tabs.


Top Travel Directory #10: MantaTop Travel Directory Manta

Average US Monthly Traffic (Similarweb): 2.1 million

Average Global Monthly Traffic (Similarweb): 12.7 million

US Ranking (Alexa): 1,060

Directory Category Type: general directory/IYP

Manta is a business directory and search engine that provides small businesses with the information to network. Small businesses can create a free profile  on Manta’s local business directory no charge. The free business listing includes company name, address, website and phone number.

While Manta is considered a general directory, this business listing site has over 938,380 travel related companies listed under travel & leisure in the United States.


Top Travel Directory #11: FoursquareTop Travel Directory Foursquare

Average US Monthly Traffic (Similarweb): 1.81 million

Average Global Monthly Traffic (Similarweb): 30.6 million

US Ranking (Alexa): 1,419

Directory Category Type: social media

Foursquare is a local search service mobile app that users can discover new places and businesses on. Users can let friends know where they are and find out where their friends are currently located. Foursquare has gamified their application as users can collect points, prize badges and coupons for checking in at places. Adding or claiming a business profile on Foursquare is free for local businesses.

FourSquare Trip Tips

I know what you’re thinking: where does Foursquare fit in in the travel directories equation? Well, on January 2016 Foursquare launched their Tip Trips feature, making it easier for travelling. How does it work?

Foursquare-Trip-Tips
Image Source: Foursquare

Well, let’s use Bob as an example. Bob visits the Trip Tips page and signs into his Foursquare account. Bob then adds his travel destination (Seattle), dates (February) and any notes. Foursquare will then provide a shareable link for Facebook, Twitter or on the web. Bob’s friends and loved ones that view the link can add venues they think Bob should visit and add any tips or suggestions for Seattle. Neat hey?

So, while a business can’t influence Trip Tips directly, they can start by having a Foursquare business listing. Businesses can also ensure their business information is accurate and that they have great photos and check-ins on their Foursquare account to help attract those Foursquare users nearby to visit their location.


Top Travel Directory #12: Lonely PlanetTop Travel Directory Lonely Planet

Average US Monthly Traffic (Similarweb): 1.4 million

Average Global Monthly Traffic (Similarweb): 14.8 million

US Ranking (Alexa): 1,723

Directory Category Type: travel directory

Lonely Planet has grown to become one of the world’s largest travel publishers that prints over 120 million books in over eleven languages. Lonely Planet has guidebooks, eBooks, gift and reference titles, an award winning website (directory) and magazine, as well as digital travel products and apps.

Businesses wishing to submit their information to Lonely Planet’s directory can do so via the contact us page. This only suggests adding or correcting the business’s information to Lonely Planet’s travel directory, guidebooks or other products and does not guarantee a listing. The information then gets sent on to one of the author’s so they can check out their business next time they are in the area.


Top Travel Directory #13: WeddingwireTop Travel Directory Wedding Wire

Average US Monthly Traffic (Similarweb): 891,000

Average Global Monthly Traffic (Similarweb): 3.8 million

US Ranking (Alexa): 2,283

Directory Category Type: wedding directory

Hopefully I did enough to sell you about listing a travel related business on a wedding vertical directory earlier while discussing TheKnot so I don’t have to rant again.

WeddingWire is an online marketplace where merchants and couples can connect. Couples can search local business listings on WeddingWire’s business directory, find ratings and reviews, and connect directly with the vendor of their choice. Businesses can create a basic storefronts for free which includes a profile, the ability to collect client reviews and ability to add photos.  To be awarded a pros business listing on their directory you must choose a paid plan. Plans vary in price based on location and business category.

Applicable travel related categories featured on Weddingwire’s vendor directory: wedding caterers, wedding travel, rehearsal dinner, wedding hotel block.


Top Travel Directory #14: ViatorTop Travel Directory Viator

Average US Monthly Traffic (Similarweb): 930,300

Average Global Monthly Traffic (Similarweb): 6.9 million

US Ranking (Alexa): 2,642

Directory Category Type: travel directory/agent – paid

Viator is a travel directory that focuses on booking activities, attractions and tours for travellers at different destinations. Viator claims to have curated the best tour and activity providers, provide verified reviews and VIP access. Businesses wanting to add a listing on Viator’s travel directory can sign up for free, the catch is that the business must provide Viator with net rates at a discount off the best-published rate.


Top Travel Directory #15: SuperpagesTop Travel Directory Superpages

Average US Monthly Traffic (Similarweb): 726,000

Average Global Monthly Traffic (Similarweb): 5.8 million

US Ranking (Alexa): 4,028

Directory Category Type: general directory/IYP

SuperPages is both an online business directory and high authority site. Businesses can claim their listing for free on the Superpages directory, which includes the business name, street address, city, state, zip code and website URL. Users can leave reviews about businesses, and businesses can reply to reviews.

What makes Superpages super as a travel directory? Superpages lists travel specific categories on their directory including travel & transportation, food & dining, arts & entertainment and last but not least, sports and recreation. Even more fitting in Superpages’s case as a travel directory is the city guides feature of the site powered by American Towns featuring sub-directories of all of the states and major cities within. These city guides, show below, features things to do, restaurants, top attractions, arts and entertainment, concerts, kids and parks.  

Superpages City Guides Features for Travel


Top Travel Directory #16: RoadtrippersTop Travel Directory Roadtrippers

Average US Monthly Traffic (Similarweb): 485,000

Average Global Monthly Traffic (Similarweb): 1.5 million

US Ranking (Alexa): 10,529

Directory Category Type: travel app

Roadtrippers is a mobile travel planning platform that boasts over 5.5 million trips booked on it to date (Roadtrippers.com). Users can plan their own trips, view featured trip guides as well as offbeat and scenic route guides. Roadtrippers gets their information through crowd-sourcing and manual research.

Businesses can suggest their business information, including contact information, description, and recent photo, by messaging the Roadtrippers team directly. The Roadtrippers team will review the place and if it is accepted, they will add it to their maps.


5 Honorable Travel Directory Mentions

Honorable Travel Directory Mention #1: WorldWebHonorable Travel Directory Mention Worldweb

Average US Monthly Traffic (Similarweb): 210,000

Average Global Monthly Traffic (Similarweb): 752,300

US Ranking (Alexa): 20,569

Directory Category Type: travel directory

Worldweb is an online travel directory featuring over 500,000 web pages of travel information. The listing site offers a hotel and car rental reservation service in addition to their travel directory.

Worldweb’s directory features categories such as accommodations, tour operators, visitor attractions, restaurants & bars, shops, transportation services for businesses in the U.S., Canada and the Caribbean. Worldweb also offers user tools such as visitor maps, travel articles and photos. Businesses can create a free listing on the travel directory with the option to pay to increase their advertising exposure on the site.


Honorable Travel Directory Mention #2: GetYourGuideHonorable Travel Directory Mention Getyourguide

Average US Monthly Traffic (Similarweb): 163,600

Average Global Monthly Traffic (Similarweb): 2.5 million

US Ranking (Alexa): 22,861

Directory Category Type: attractions directory

GetYourGuide is a travel directory that allow users to find, compare and book tours, attractions, excursions, fun activities and things to do around the world. The purpose of GetYourGuide makes it easier for users to find and book activities for their trips. Businesses offering applicable services can register on the business listing site for free, the only time a business pays is via commission when a user books an attraction through the site.


Honorable Travel Directory Mention #3: RealadventuresHonorable Travel Directory Mention RealAdventures

Average US Monthly Traffic (Similarweb): 30,000

Average Global Monthly Traffic (Similarweb): 60,500

US Ranking (Alexa): 102,412

Directory Category Type: travel directory

Realadventures is a directory that lists a variety of accommodations and activities from around the globe. Any accommodation or travel service businesses can add a travel listing to Realadventures for free. The free listing option includes: a free map, calendar, reviews capability, photo gallery, amenities, rate-card, currency convertor and more.

Since the free listing option doesn’t include phone number, it will only provide an unstructured citation. The paid premium listings options allows a business to show their phone number, link to their website and link to their Facebook page.


Honorable Travel Directory Mention #4: ThingstodoHonorable Travel Directory Mention Thingstodo

Average US Monthly Traffic (Similarweb): 16,600

Average Global Monthly Traffic (Similarweb): 21,900

US Ranking (Alexa): 253,854

Directory Category Type: travel directory – paid

Thingstodo is an online travel directory featuring travel, recreation and entertainment information for activities throughout the U.S. and Australia. Thingstodo offers paid listings to businesses related to lodging, events, attractions, and guides categories with options ranging from the $25/year to $300/year.


Honorable Travel Directory Mention #5: WegoplacesHonorable Travel Directory Mention Wegoplaces

Average US Monthly Traffic (Similarweb): 10,800

Average Global Monthly Traffic (Similarweb): 33,800

US Ranking (Alexa): 274,149

Directory Category Type: travel directory

Wegoplaces is a free travel guide that has over 50,000 tourist attractions, activities and events within the U.S. and Canada in their travel directory database. The travel directory allows users to create their own online travel itinerary from listings on the site.

Wegoplaces allows businesses to add their listings for activities, tourist attractions, events, restaurants or visitor information to their directory for free. Listings include a description, map/directions, pictures, contact information, web links, social links and videos.


Bonus: Other Popular Travel Related Websites and Web Travel Agencies

Here are some of the other top travel websites. While these are not travel directories per se, these are the bigger travel agency sites or up and coming travel websites that are good to know about or be aware of if you are in the travel niche.

Kayak* – travel deals, allows businesses to add their hotel listings

Priceline*- travel deals, allows businesses to add their hotel listings

Orbitz* – travel deals, allows businesses to add their hotel listings

Hotwire*- travel deals, allows businesses to add their hotel listings

Cheapoair – travel deals

Travel Zoo – travel deals

Airfarewatchdog – flight prices monitored to give you the best deal

Skiplagged – more flight connections to give you more price options

Momondo – global travel price site offering deals

VirtualTourist – travel website where users leave reviews on businesses. Businesses cannot add a listing, rather a member of the VirtualTourist community must leave a review.

Conclusion: Now You Are a Travel Directory Expert

While the directory landscape is constantly changing, one thing is certain: business listings on directories help customers find businesses. It is important to keep in mind the business’s customer base and where their demographic would be browsing on the web. It is also important to list on places that the business’s competitors haven’t listed on yet, and if the competitors have beaten them to a certain directory, it may be time to catch up.

It also doesn’t hurt to be creative when picking which directories to list on. It certainly makes sense to add a listing to travel specific directories if the shoe fits, but the moral of the story is to look at different directories that have travel related categories. You never know which customer may find you from there (e.g. wedding directories).

Once again, stay away from junk directories. Just because a business can get a link back from a directory, doesn’t mean it’s going to be worth the business’s while. Remember when looking at directories, check out the web traffic volumes, domain authority, bounce rates, time on page and whatever other metrics that will help you determine if a listing source is worth it, especially if they charge to list on their site. Bon voyage and happy travel directory listing!

Heidi Abramyk

Heidi Abramyk (BDes, BCom) is a Content Marketing Strategist at Vendasta with a vast marketing, communications and design background.